The Role
The role involves developing go-to-market strategies for SaaS products, creating messaging, driving lead generation, conducting market research, and collaborating with sales teams to enhance customer acquisition and retention.
Summary Generated by Built In
- Develop and execute go-to-market (GTM) strategies for SaaS products.
- Craft product positioning, messaging, and value propositions tailored to target customer segments.
- Collaborate with Product Managers to translate features into customer-focused benefits.
- Lead content marketing strategies including case studies, whitepapers, blogs, product videos, and sales enablement materials.
- Drive lead generation campaigns using digital marketing channels (SEO, SEM, PPC, email, LinkedIn campaigns, ABM).
- Conduct market research, competitor analysis, and customer insights to refine marketing strategies.
- Build and manage product launch campaigns to support customer acquisition and retention.
- Partner with Sales teams to provide collateral, battle cards, and training materials for closing deals.
- Track and analyze key metrics to optimize marketing campaigns and report ROI.
Benefits
- Bachelor’s/Master’s in Marketing, Business, or related field (MBA preferred).
- 4+ years of experience in SaaS Product Marketing / B2B Marketing (FinTech, RegTech, or Security SaaS preferred).
- Proven expertise in positioning, GTM strategy, and lead generation for SaaS products.
- Strong understanding of customer lifecycle in SaaS (acquisition → retention → upsell/cross-sell).
- Experience with marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
- Exceptional written and verbal communication skills.
- Ability to work in a fast-paced, global SaaS environment.
Top Skills
Abm
Email Marketing
Gtm Strategies
Hubspot
Linkedin Campaigns
Marketo
Ppc
SaaS
Salesforce
Sem
Seo
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The Company
What We Do
HR Force was built with the vision of connecting the right people with the right business entity. We are firm believers in utilization of talent for the advancement & betterment of humankind, and live by a policy of "no talent goes unnoticed”.
Our Services include
Talent Acquisition Management
Culture & Employee Branding
Compensation & Benefits Management
Performance Management & Training Development
Internal Policy Creation and Implementation
