RSA - Sales Development Representative

RSA - Sales Development Representative

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSA specializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises, RSA connects people with the digital resources they depend on everywhere they live, work, and play.

For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions; the first ever and only multi-functional, passwordless hardware authenticator; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team!  For more information, go to rsa.com.

Position Overview:

We are looking for a highly motivated Inbound Sales Development Representative to join our demand-generation engine. In this role, you will be the first human touchpoint for prospects exploring our cybersecurity and identity solutions. You will manage all inbound interest, deliver an exceptional customer experience across multiple channels, and help create high-quality opportunities for the Sales organization.

This position is ideal for someone who thrives in a fast-paced environment, loves engaging with prospects, and is excited about shaping how our inbound funnel operates, especially through digital tools like chat and AI-driven chatbot experiences.

Your work will ensure that our sales team is equipped with well-qualified leads, setting the stage for successful sales engagements for both existing accounts and new logos.

Key Responsibilities:

• Lead Qualification: Manage and respond to 100% of inbound leads generated through marketing campaigns, content downloads, webinars, and other demand generation activities. Qualify leads based on defined criteria to determine their readiness for sales engagement.
• Lead Nurturing: Engage with potential clients to understand their needs, challenges, and interest in RSA Security's IAM and IGA solutions. Provide valuable information and insights to move them further along the buying journey.
• Inbound ChatBot Management: Monitor and respond to inbound chats from the website, engaging with prospects in real-time to answer questions, qualify potential leads, and guide them towards appropriate resources or next steps in the buying process.
• Market Research: Track industry and competitive trends to guide lead qualification and communication approaches consistent with RSA’s strategy.
• CRM Management: Accurately record and update lead interactions and pipeline status in the CRM system, ensuring data integrity and visibility for the sales and marketing teams.
• Performance Metrics: Meet or exceed monthly and quarterly targets for lead qualification, and pipeline contribution.

Qualifications:

• Bachelor’s degree in marketing, Business, Information Technology, or a related field, or equivalent experience.
• 1-3 years of experience in a similar role, preferably in B2B technology or cybersecurity marketing.  Recent college graduates will also be considered.
• Role requires working Americas working hours with coverage to North American markets. The schedule follows 9:00 AM to 5:00 PM EST.
• Strong understanding of or interest in IAM, cybersecurity, or related technology solutions.
• Excellent communication and interpersonal skills, with the ability to engage and influence decision-makers.
• Proficiency in Excel, CRM (e.g., Salesforce), LinkedIn, ZoomInfo, Groove/Salesloft, familiarity with marketing automation tools (e.g. Pardot) and ABM Platforms (e.g. 6Sense) a plus.
• Ability to learn new technologies and industries quickly, self-motivated, goal-oriented, and able to work independently in a fast-paced environment.
• Strong organizational skills with the ability to manage multiple tasks and priorities effectively.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, and any other category protected by applicable country law.

If you need a reasonable accommodation during the application process, please contact the RSA Talent Acquisition Team at [email protected]. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.