This is a remote position.
Sales Lead — Branded Micro-Drama PartnershipsWe are building a dedicated branded micro-drama partnership business focused on selling brand-integrated short-form serialized drama formats to FMCG, D2C, and lifestyle brands.
This is a senior individual contributor sales role for someone who understands how to sell branded content as a narrative-led solution rather than a traditional media buy. The role involves managing end-to-end relationships with brand marketers and creative agencies, pitching micro-drama integrations from concept creation to commercial closure.
Own monthly revenue targets across micro-drama integrations, branded series, and IP partnerships
Build and manage a strong network of brand and agency relationships from day one
- Handle the complete sales cycle:
Outreach → Concept Pitch → Script & Integration Brief → Commercial Closure → Production Handover
Drive category narrative-building by educating marketers on the impact of micro-drama storytelling in terms of engagement, recall, and watch-time
Maintain forecast accuracy, CRM discipline, and pipeline hygiene
Focus on renewals and account expansion for long-term partnerships
RequirementsCandidate Requirements
10–15 years of experience in branded content, content IP sales, integrated marketing solutions, or digital media sales
Proven track record of carrying and achieving annual revenue targets of ₹4.5 Cr+
Strong active relationships with brands and agencies across FMCG, D2C, beauty, healthcare, mom/baby, or lifestyle categories
Ability to secure client meetings within short turnaround timelines
Experience pitching long-form branded content, OTT integrations, web series, branded entertainment, micro-drama, or similar storytelling-led formats
Strong consultative selling ability with experience selling concepts/IPs instead of just media inventory
Strong commercial acumen in pricing IPs, structuring multi-quarter deals, and planning activation calendars
Ability to ramp up quickly with visible pipeline generation in Month 1 and revenue closures from Month 2
Existing relationships with short-form or micro-drama platforms
Experience collaborating with creative teams, scriptwriters, or production teams
Strong network within parenting, beauty, wellness, and lifestyle brand ecosystems
Month 1: 25+ active brand/agency conversations and 3–5 pitches in progress
Month 2: First revenue closure against quota
Month 3: Pipeline built at 3x quarterly quota and first long-term partnership signed
Month 6: Consistent quota achievement across two quarters with renewal opportunities in progress
Skills Required
- 10–15 years of experience in branded content, content IP sales, integrated marketing solutions, or digital media sales
- Proven track record of carrying and achieving annual revenue targets of ₹4.5 Cr or more
- Strong active relationships with brands and agencies across FMCG, D2C, beauty, healthcare, mom/baby, or lifestyle categories
- Ability to secure client meetings within short turnaround timelines
- Experience pitching long-form branded content, OTT integrations, web series, branded entertainment, micro-drama, or similar storytelling-led formats
- Strong consultative selling ability, including selling concepts or IPs rather than only media inventory
- Strong commercial acumen in pricing IPs, structuring multi-quarter deals, and planning activation calendars
- Ability to ramp up quickly, with visible pipeline generation in Month 1 and revenue closures from Month 2
- Existing relationships with short-form or micro-drama platforms
- Experience collaborating with creative teams, scriptwriters, or production teams
- Strong network within parenting, beauty, wellness, and lifestyle brand ecosystems
What We Do
nHRMS is a strategic human-resources partner providing end-to-end solutions for organizations in the United States and India. Its services span executive search and talent acquisition, performance management, HR advisory, organization strategy, HR technology, leadership development, labor-code compliance, workforce productivity, and learning. The firm supports clients across the employee lifecycle, combining people-first consulting with technology-enabled systems to help organizations scale.
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