This is a remote position.
Sales Lead — Branded Micro-Drama PartnershipsWe are building a dedicated branded micro-drama partnership business focused on selling brand-integrated short-form serialized drama formats to FMCG, D2C, and lifestyle brands.
This is a senior individual contributor sales role for someone who understands how to sell branded content as a narrative-led solution rather than a traditional media buy. The role involves managing end-to-end relationships with brand marketers and creative agencies, pitching micro-drama integrations from concept creation to commercial closure.
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Own monthly revenue targets across micro-drama integrations, branded series, and IP partnerships
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Build and manage a strong network of brand and agency relationships from day one
- Handle the complete sales cycle:
Outreach → Concept Pitch → Script & Integration Brief → Commercial Closure → Production Handover
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Drive category narrative-building by educating marketers on the impact of micro-drama storytelling in terms of engagement, recall, and watch-time
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Maintain forecast accuracy, CRM discipline, and pipeline hygiene
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Focus on renewals and account expansion for long-term partnerships
Requirements Candidate Requirements
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10–15 years of experience in branded content, content IP sales, integrated marketing solutions, or digital media sales
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Proven track record of carrying and achieving annual revenue targets of ₹4.5 Cr+
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Strong active relationships with brands and agencies across FMCG, D2C, beauty, healthcare, mom/baby, or lifestyle categories
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Ability to secure client meetings within short turnaround timelines
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Experience pitching long-form branded content, OTT integrations, web series, branded entertainment, micro-drama, or similar storytelling-led formats
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Strong consultative selling ability with experience selling concepts/IPs instead of just media inventory
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Strong commercial acumen in pricing IPs, structuring multi-quarter deals, and planning activation calendars
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Ability to ramp up quickly with visible pipeline generation in Month 1 and revenue closures from Month 2
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Existing relationships with short-form or micro-drama platforms
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Experience collaborating with creative teams, scriptwriters, or production teams
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Strong network within parenting, beauty, wellness, and lifestyle brand ecosystems
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Month 1: 25+ active brand/agency conversations and 3–5 pitches in progress
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Month 2: First revenue closure against quota
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Month 3: Pipeline built at 3x quarterly quota and first long-term partnership signed
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Month 6: Consistent quota achievement across two quarters with renewal opportunities in progress
Skills Required
- 10–15 years of experience in branded content, content IP sales, integrated marketing solutions, or digital media sales
- Proven track record of carrying and achieving annual revenue targets of ₹4.5 Cr or more
- Strong active relationships with brands and agencies across FMCG, D2C, beauty, healthcare, mom/baby, or lifestyle categories
- Ability to secure client meetings within short turnaround timelines
- Experience pitching long-form branded content, OTT integrations, web series, branded entertainment, micro-drama, or similar storytelling-led formats
- Strong consultative selling ability, including selling concepts or IPs rather than only media inventory
- Strong commercial acumen in pricing IPs, structuring multi-quarter deals, and planning activation calendars
- Ability to ramp up quickly, with visible pipeline generation in Month 1 and revenue closures from Month 2
- Existing relationships with short-form or micro-drama platforms
- Experience collaborating with creative teams, scriptwriters, or production teams
- Strong network within parenting, beauty, wellness, and lifestyle brand ecosystems
What We Do
nHRMS is a strategic human-resources partner providing end-to-end solutions for organizations in the United States and India. Its services span executive search and talent acquisition, performance management, HR advisory, organization strategy, HR technology, leadership development, labor-code compliance, workforce productivity, and learning. The firm supports clients across the employee lifecycle, combining people-first consulting with technology-enabled systems to help organizations scale.
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