Revenue Growth & Planning Manager

Revenue Growth & Planning Manager

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

About the role

Revenue Growth Management at Diageo is about selling the right product to the right consumer, through the right customer and channel, at the right time and price.

Revenue Growth Management at Diageo is about selling the right product to the right consumer, through the right customer and channel, at the right time and price. The role owns end-to-end Trade Investment planning, governance and performance management, including AOP development, forecasting, spend accountability, approvals, and pre- and post-investment measurement and evaluation.

By combining customer, market, commercial and financial insights, the role identifies actionable growth opportunities, improves investment ROI and constructively challenges existing approaches to enhance overall business performance. This role reports to the RGM/Commercial Excellence Lead and works closely with Sales, Customer Marketing, Finance, Marketing, Channel Activation, and regional and global RGM teams.

Role Responsibilities

Revenue Growth Management and Commercial Planning

• Identify and prioritise revenue and margin growth opportunities across price, promotion, pack, channel, portfolio mix and trade terms.

• Develop recommendations balancing volume, NSV, gross profit, margin, CAAP, price/mix and market share.

• Translate RGM opportunities into actionable commercial, channel and customer plans through cross-functional business planning.

Trade Investment Management and Governance

• Lead customer and trade investment allocation by channel, customer and brand.

• Review and optimise commercial activation and investment plans with Customer Marketing and Sales teams.

• Maintain effective Trade Investment architecture across Wholesale, Off-Trade, On-Trade and eCommerce.

• Ensure compliance with company policies and governance standards while improving investment efficiency and ROI.

Pricing, Promotion and Portfolio Strategy

• Establish channel- and brand-level guardrails covering pricing, promotions, assortment, trade terms and pack-price architecture.

• Ensure strategies are commercially sound, financially viable and compliant.

• Embed agreed guidelines across relevant commercial teams through end-to-end planning processes.

• Monitor execution and recommend corrective actions where required.

Performance Management and Measurement

• Lead pre- and post-investment M&E to assess commercial impact and financial returns.

• Monitor commercial plan performance, identify risks and opportunities, and recommend course corrections.

• Develop performance reporting and dashboards covering key commercial and financial metrics.

• Apply M&E learnings to future commercial and customer plans.

Innovation Commercialization

• Lead the commercial assessment and launch readiness of innovation initiatives, including pricing, channel strategy, volume potential, investment requirements and financial viability.

• Partner with Marketing, Sales, Supply and Finance to translate innovation plans into executable customer and channel plans.

• Track post-launch performance and recommend corrective actions to improve distribution, rate of sale and profitability.

Experience / skills required

Experience required/Skills/Capabilities/Languages

• Demonstrated experience (4+years) & in-depth understanding of RGM Strategy & levers (Headline Pricing, Promotional Effectiveness and Trade Terms, Pack and Format Architecture, and Trade/Portfolio Mix) and impact of changes on value chain

• Demonstrated commercial experience (8+ years) in finance, category/commercial insights, and/or sales, ) with strong commercial and financial acumen

• Ability to influence, lead and build relationships across different levels and functions; (Finance, Marketing and Commercial teams)

• Problem-solving & strategic agility; ability to think through issues and find practical solutions at pace

• Needs to understand route to market complexities and TBA sales in a regulated landscape as well as markup/margin structure of beverage alcohol (or similar regulated categories)

• Strong commercial and financial acumen and a solid understanding of key business and P&L drivers.

• Advanced Excel skills, with proven experience in analysing large and complex datasets, building commercial or financial models, and translating data into actionable business insights.

• Bachelor’s Degree required in Business, Finance or related field

• Strong written and verbal English communication skills, with the ability to collaborate proactively with regional and global teams.

• Experience with Power BI or other business intelligence and data visualisation tools is preferred.

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.