The purpose of the Retail Marketing Manager is to support the Liberty retail locations by increasing store and brand awareness, driving new and existing traffic, assisting with targeted promotional activity, and connecting with the local communities we serve. This role will work closely with the Market Director (MDs) and General Managers (GMs) in the assigned state.
Duties include the following.
Key Responsibilities:
- Create and schedule targeted and promotional push notifications
- Assist with the creation of discounts in the POS/partner with the Market Director for vendor
promotions and dual social activity - Schedule in-house and third-party brand pop-ups
- Schedule “wallet drive” events to increase adoption
- Assist the customer contact center (BPO) with customer inquiries for the state and provide
customer support as needed - Monitor customer reviews on all social platforms and assist with responses as needed
- Coordinate delivery and inventory of swag, uniforms, and promotional assets with GMs and
MDs - Gather content from third-party vendors
- Partner with Holistic Grow/Processor (GPs) on new product drops and strain information
- Assist with store merchandising and tracking all deliverables from Retail Ops
Assist with Liberty asset creation - Audit online menus for accuracy and appearance
- Assist with identifying, planning and representing Liberty at local events and sponsorships.
- Assist with managing local social accounts
- Assist with content creation for social accounts
- Create and gather content for the Liberty website
- Maintain knowledge of the market, industry, regulations, and competitor trends
- Perform additional duties as assigned.
General
- Regulations require that incumbent be at least 21 years of age and able to obtain and maintain marijuana work credentials – applicable marijuana licensing regulations may disqualify individuals with certain criminal convictions.
Education/Experience:
- Proficient knowledge in marketing and required
- Previous commercial cannabis experience preferred
Technological Skills:
- Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint and METRC
Required Knowledge and Skills:
- Excellent written and verbal communications skills
- Professional demeanor, strong work ethic
- Able to maintain confidentiality.
- Ability to work collaboratively in a team environment.
Top Skills
What We Do
Holistic Industries is building a great place to work, shop and invest in cannabis. Our mission-to provide patients and customers with the highest quality, safest cannabis medicine possible. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest, fastest growing private Multi-State Operators in the country. We have one of the most seasoned teams in the industry and a budding "Greenhouse of Brands". Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We're committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in cannabis. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners.
We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy.
Our team includes the nation’s most knowledgeable experts in cultivation and dispensing, with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We're a team of best-in-class executives and staff in and outside the industry who share a passion for advancing cannabis products and retail experience at scale
