LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors, and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $5 billion in wholesale cannabis orders annually.
Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’; one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare; one of Built In NYC's 'Best Places to Work in 2021'; 2024 Fast Company’s Best WorkPlaces for Innovators for Banking, Finance, and Fintech category; 2024 Green Market Report Award for Best Fintech in cannabis - and we're just getting started!
The Role
LeafLink is seeking a motivated and goal-oriented Sales Development Representative (SDR) to join our growing sales team. In this role, you will be responsible for generating leads for LeafLink’s banking and financial services tailored to the needs of licensed cannabis businesses. You will be the first point of contact for prospects, identifying key opportunities for cross-sell efforts, particularly in fintech, inventory management, and retail operations solutions. You will play a key role in building a robust sales pipeline and driving the company’s growth in this evolving and highly regulated industry.
What You’ll Be Doing
- Lead Generation: Identify and qualify leads for LeafLink’s banking services, focusing on licensed cannabis wholesale and retail operators.
- Prospecting: Conduct research and outreach to generate interest in LeafLink’s financial products, including cannabis-focused fintech solutions, retail operations software, and inventory management tools.
- Cross-Selling: Support cross-sell initiatives by educating potential clients on additional products such as cash flow management and operations software, and identifying opportunities to expand service offerings.
- Pipeline Management: Collaborate with the sales team to ensure a healthy sales pipeline through effective outreach and timely follow-up with leads.
- Tools & CRM: Utilize CRM tools like Salesforce, SalesLoft, or HubSpot to track prospects, manage communications, and generate reports.
- Outreach & Engagement: Conduct high-volume outbound calls, emails, and social media messaging to engage with prospects and schedule meetings for the sales team.
- Collaboration: Work closely with Account Executives and other internal teams to ensure a seamless handoff of qualified leads and provide insights into customer needs and market trends.
- Target Tracking: Consistently meet or exceed key performance metrics such as lead generation targets, call volumes, and conversion rates.
What You’ll Bring to the Team
- 1+ year of experience in a sales development or lead generation role, preferably within a SaaS, fintech, or cannabis-related company.
- Demonstrated ability to prospect and qualify leads through various channels (calls, emails, social media, etc.).
- Familiarity with CRM platforms such as Salesforce, SalesLoft, or HubSpot is highly desirable.
- Excellent communication, interpersonal, and presentation skills.
- Ability to quickly learn and articulate LeafLink’s product offerings and value propositions.
- Self-starter with a passion for the cannabis industry and an understanding of its unique challenges.
- Strong organizational skills with attention to detail and ability to manage multiple tasks.
- Experience in banking or financial services for cannabis businesses is a plus.
LeafLink Perks & Benefits
- Flexible PTO - you’re going to be working hard so enjoy time off with no cap!
- A robust stock option plan to give our employees a direct stake in LeafLink’s success
- 5 Days of Volunteer Time Off (VTO) - giving back is important to us and we want our employees to prioritize cultivating a better community
- Competitive compensation and 401k match
- Comprehensive health coverage (medical, dental, vision)
- Commuter Benefits through our Flexible Spending Account
LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here.
Base salary range
$45,000—$60,000 USD
What the Team is Saying
What We Do
LeafLink is the unified B2B cannabis platform, empowering thousands of licensed cannabis brands and retailers across North America with the tools and technology they need to streamline ordering, payments, and logistics.
Our leadership is continually building a community of employees who embrace change, support one another, and deliver excellence. The trust and respect we have for our customers is matched only by how we treat each other, and we are focused on building an inclusive, and collaborative work environment. We celebrate our accomplishments and navigate challenges as a team. LeafLink is growing rapidly and welcomes employees who are driven to go the extra mile, thrive in ambiguity, and are ready to write the next chapter of their careers together.
Why Work With Us
While many startups build technology to "disrupt" industries, LeafLink is in the unique position to create industry-defining solutions for the cannabis industry. In an industry that is a startup itself, we are poised to empower our clients with best-in-class technology, so we can all grow together.
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LeafLink Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
