The Role
The Research Associate will gather, analyze, and interpret data to inform marketing and business strategies, while supporting decision-making with actionable insights and reports.
Summary Generated by Built In
Summary:
Uganda’s leading digital job-matching platform and career services company, BrighterMonday Uganda, has designed a youth skilling and employment impact project to improve employability of Ugandan youth and transition them into dignified employment. To support this goal, we seek a Research Associate, who will be responsible for gathering, analyzing, and interpreting data to inform marketing, product, and business intelligence strategies. You will work closely with key stakeholders across departments to provide actionable insights that drive growth and innovation within the company
DEPARTMENT: Partnerships
REPORTS TO: Programme Manager, Partnerships
PREPARED BY: Human Resource Department
ENDORSED BY: Group Head of People and Talent Development
BrighterMonday Uganda’s Mission
Connecting Africans to Opportunities and alleviating unemployment on the African continent through digital solutions.
Brief Job Summary:
Your mission will be responsible for gathering, analyzing, and interpreting data to inform marketing, product, and business intelligence strategies.
Key Duties & Job Responsibilities
- Investigate market activity, track industry trends, and assess the competitive landscape.
- Gather and analyse published data, employment trends, and statistics to derive insights relevant to job seekers and employers.
- Evaluate past performance of products, services, and marketing campaigns, and recommend data-backed improvements.
- Assess future employment trends, skills demand, and hiring patterns to inform business and product strategy.
- Design, commission, and manage surveys targeting job seekers, employers, and industry stakeholders.
- Coordinate and publish periodical research reports and whitepapers, providing thought leadership in the recruitment and HR space.
- Work closely with marketing, product, and business intelligence teams to support their data needs.
- Develop and present clear, actionable reports and dashboards to support decision-making.
- Conduct qualitative and quantitative research to understand job seeker and employer behaviours, motivations, and pain points.
- Monitor competitor activities and market positioning to identify opportunities for differentiation.
- Stay informed on labour laws, economic shifts, and government policies that impact recruitment and employment trends.
Key Relationships
Chief Group Marketing Head
Head of Marketing
Head of Product
Head of Business Intelligence
Group Marketing Team
Managing Directors
Local Team Members
Product Manager
Requirements
Qualifications:
Bachelor’s degree in Marketing, Economics, Business, Statistics, Data Science, or a related field.
Years of Experience:
2 years strategy experience
Skills required to perform the Job:
- Strong knowledge of statistics, data interpretation, and market research methodologies.
- Proficiency in data analysis tools such as Excel, Google Analytics, Power BI, or similar.
- Experience in designing surveys and conducting both qualitative and quantitative research.
- Understanding of consumer psychology and behavioural science for qualitative research.
- Excellent verbal and written communication skills with the ability to convey complex data clearly.
- Highly methodical and organised with strong problem-solving skills.
- Ability to understand business needs and provide commercially viable insights.
- Ability to take responsibility, work independently, and thrive under pressure in a fast-paced environment.
- Confidence in engaging with diverse stakeholders across different levels and departments.
Skills Required
- Bachelor's degree in Marketing, Economics, Business, Statistics, Data Science, or a related field
- 2 years strategy experience
- Strong knowledge of statistics and market research methodologies
- Proficiency in data analysis tools such as Excel, Google Analytics, Power BI
- Experience in designing surveys and conducting qualitative and quantitative research
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The Company
What We Do
BrighterMonday Uganda is Uganda's leading career development and recruitment solutions company, connecting qualified job seekers with verified employers, and operating as an HR services platform.
