Research and Strategy Associate

Research & Insight Generation

• Design and implement first-party research projects, including focus groups, in-depth interviews, and surveys.
  • Lead the design, execution, and analysis of first-party research projects (focus group discussions, in-depth interviews, surveys).
  • Draft research instruments (discussion guides, survey questionnaires), recruit and coordinate participants, and ensure smooth execution.
  • Synthesize qualitative and quantitative findings into clear, actionable insights.
  • Ensure methodological rigor and ethical standards in all research activities.
• Develop research instruments (discussion guides, survey questionnaires), coordinate fieldwork, and support analysis.
• Combine primary research with secondary sources to generate insights on consumers, competitors, and cultural trends.
• Package research findings into clear narratives that directly inform brand and campaign strategies.

Strategy Development

• Collaborate with the wider Strategy team, Creative teams, and Relationship Management team to evaluate briefs and client challenges.
• Help craft brand diagnostics, positioning frameworks, and creative briefs.
• Translate research and data into incisive human insights that fuel idea-centric campaigns.
• Participate in workshops, immersion sessions, and ideation meetings to ensure research findings shape the work.

Industry & Category Knowledge

• Stay updated on developments in advertising, marketing, digital platforms, and consumer culture.
  Share knowledge proactively with the team to sharpen collective strategic thinking.

Project Management & Process Improvement

• Manage multiple research and strategy projects simultaneously, ensuring timely delivery.
  Uphold and continuously refine research processes for efficiency and impact.
• Maintain a culture of data-driven decision-making across the agency.

Organization & Reporting

• Maintain organized, secure repositories of research instruments, raw data, and reports.
• Actively participate in pitches and client presentations, showcasing the value of research-driven insights.
• Communicate findings in clear, story-driven narratives for both internal and external stakeholders.
   

• At least 1–2 years’ experience in designing and implementing focus groups, IDIs, and/or surveys.
• Strong grasp of qualitative and quantitative research methodologies; data literacy required.
• Experience writing guides, designing survey instruments, and analyzing results (both descriptive and thematic).
• Excellent synthesis, critical thinking, and communication skills.
• Proven ability to manage concurrent projects with attention to detail and accuracy.
• Proficiency with Google Suite; familiarity with collaboration/project management tools (e.g. Asana, ClickUp) a plus.
• Background in marketing, communications, psychology, sociology, or related fields preferred.
• Team player with initiative and curiosity; thrives in a fast-paced, collaborative agency environment.