The WSJ Intelligence team is responsible for delivering best-in-class intelligence & insights to support The Wall Street Journal, Barron's, MarketWatch, Mansion Global & Investor's Business Daily. We tell compelling & clear narratives using original thought leadership, syndicated research studies & other secondary research. Team members act as experts in support of our advertising sales client partners, Product & Integrated Marketing teams, advertising clients & commercial partners.
About the Role:We are seeking a Research Analyst with a preferred 1+ years of experience to join our team. You will manage day-to-day audience research requests and ad effectiveness studies. You will use resources like Ipsos, Erdos Media, Factiva, Qualtrics, Research & Analysis of Media (RAM) and proprietary research studies to provide concise, data-driven narratives for sales and marketing stakeholders. The ideal candidate will have a grasp of syndicated research sources (such as Ipsos or MRI) and a keen interest in the financial services sector to help differentiate our brand's market position.
You Will:- Manage day-to-day audience research requests for WSJ | BG brands from stakeholders, providing accurate & concise analysis of various data sets in service of our sales and marketing initiatives.
- Effectively understand and interpret all available syndicated research sources, in service of enhancing our sales process, synthesizing these insights to internal stakeholders including integrated marketing, product strategy & sales leads.
- Mine Factiva, Statista, and other available sources to uncover topical third-party research and insights.
- Manage day-to-day aspects of multi-platform ad effectiveness studies, from set up & execution to interpreting & delivering results.
- In conjunction with their manager, develop, program & analyze proprietary research studies using Qualtrics platform, as well as develop & present narratives to key stakeholders.
- Build strong relationships across the organization with internal stakeholders.
- Proficient in MS PowerPoint, Word, and especially Excel, as well as Google's suite of tools including Sheets and Slides.
- Experience in New Age, Qualtrics, Adobe Analytics preferred.
- Exposure to various quantitative research methodologies, multi-platform advertising effectiveness initiatives & syndicated research studies e.g. Ipsos Affluent, MRI, Comscore, Research & Analysis of Media (RAM) & Erdos & Morgan preferred.
- Interest in the financial services sector.
- 1+ year experience. Bachelor degree preferred but not required.
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
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Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - Media SalesJob Category:
Marketing & Product ManagementUnion Status:
Union roleBase Pay Range: $60,000 - $75,000
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Skills Required
- 1+ years of experience in audience research
- Proficient in MS PowerPoint, Word, Excel, and Google's tools
- Experience with Qualtrics and Adobe Analytics
- Familiarity with syndicated research sources and methodologies
What We Do
When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, and video --including some of the widest-read and most-respected brands, like The Wall Street Journal, Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Our products inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and prosperity. We enlighten and inspire audiences around the globe with authoritative, differentiated and trusted content.
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