Mintel is in search of a research and market analyst for our Chicago office, with a working knowledge of/expertise in Technology, Media, and Gaming. The qualified Analyst will be a commercially-driven professional who understands how consumer research helps the world’s largest and most creative companies grow their business.
The Analyst will contribute to our internationally recognized syndicated publications by applying their extensive consumer research knowledge and critical thinking to develop quantitative and qualitative research plans, analyze consumer and market data and write insightful research reports.
The Analyst works as part of a team, sharing ideas and insight, while taking ownership of specific subject areas. Main responsibilities include developing objectives, designing primary research, analyzing resulting data, writing reports, managing the reports processes, responding to client queries and working with Mintel’s sales and marketing/PR teams.
This is a Hybrid position based in Chicago.
What You Will Be Doing:
- Write insightful consumer lifestyle reports: Write 10 syndicated reports each year that combine consumer data with secondary research to create a full picture of the opportunity for brands. Define the report scope, identify key issues, design consumer research, conduct trade interviews, analyze data through to producing the final report.
- Translate data into actionable recommendations: Use a combination of consumer, demographic, economic and market data to write forward-looking analyses.
- Develop quantitative consumer surveys: Create online surveys to meet research objectives.
- Conduct secondary research: Evaluate external resources to strengthen and support insights and recommendations (eg Census, Bureau of Labor Statistics and other public sources).
- Client support: Respond to client requests for phone/video calls or shorter write-up on topics where they want your perspectives outside of the data/analysis in reports; present findings from Reports.
- Build strong relationships: Collaborate with colleagues across the company, including the commercial side of the business, our consulting division and several other teams.
Who We Are Looking For:
- A Researcher: Some experience in a relevant consumer/media/marketing research, shopper or consumer insights, branding or consulting role is preferred
- A Skilled Writer: You are able to observe brand and consumer activity across a wide range of categories to create compelling stories of how consumer trends are evolving and create content that excites and inspires audiences with the latest trend thinking
- Naturally Curious: You are naturally curious and great at navigating internal and external data, asking second and third level questions to see the patterns behind data to craft expert analysis to be used by clients. You are self-motivated, creative, able to think strategically, while following set processes with strong attention to detail
- Self-Directed: You take initiative to solve problems and uncover opportunities. You have a self-sufficient work ethic; entrepreneurial in spirit and are naturally self-motivated
- A Fast Learner: You are adaptable and thrive in a fast paced environment where client needs and processes may shift. You are digitally savvy and your familiarity with web-based tools gives you confidence to learn and navigate proprietary online systems
- A Collaborator: You seek out opportunities to collaborate with peers in your department and across the organization to ultimately elevate our clients’ experience
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets
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What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
