Location: [Remote / Western Europe]
Department: Marketing
About the Role
We are seeking a highly organized, mid-level Regional Marketing Program Manager to drive our B2B event marketing strategy across Western Europe. In this role, you will be the driving force behind our regional events—ranging from partner-led workshops and customer summits to online webinars.
As a key player on our marketing team, you will run point on coordinating with strategic partners and prospective B2B customers within the digital mapping and location intelligence space. You won't just be managing logistics; you will be actively shaping the narrative by writing compelling promotional copy, leading regional email marketing initiatives, and managing end-to-end event tasks to ensure every touchpoint drives pipeline and brand awareness.
Key Responsibilities
Event & Webinar Management
Plan, coordinate, and execute a robust calendar of regional marketing events across Western Europe, including in-person customer events, partner roadshows, and virtual webinars.
Manage end-to-end event logistics, including platform setup for webinars, venue coordination, vendor management, and budget tracking.
Develop and manage comprehensive task lists and timelines to ensure flawless execution of all event components.
Partner & Customer Engagement
Act as the primary marketing liaison for regional partners, collaborating on co-marketing initiatives, joint events, and shared webinars.
Run point on communications with prospective customers and VIPs prior to, during, and after events to ensure a premium brand experience.
Align with the regional sales team to ensure event attendees are effectively tracked, scored, and handed off for follow-up.
Copywriting & Content Creation
Draft sharp, engaging copy for event registration landing pages, promotional social media posts, and webinar abstracts.
Adapt global marketing messaging to resonate with a B2B Western European audience within the mapping/geospatial tech ecosystem.
Email Marketing Initiatives
Lead regional email marketing campaigns to drive event registrations, coordinate pre-event reminders, and manage post-event nurture sequences.
Build, test, and deploy emails using our team which supports our marketing automation platform, continuously optimizing for open rates and conversions.
What We’re Looking For
Experience & Skills:
Experience: 3–5 years of experience in B2B marketing, specifically focusing on event marketing, field marketing, or program management.
Industry Knowledge: Previous experience or a strong understanding of the B2B SaaS, mapping technology, GIS, or location intelligence space is highly preferred.
Event Execution: Proven track record of managing both virtual webinars (e.g., Zoom, ON24) and in-person events or trade shows.
Content Strategy: Excellent copywriting skills with the ability to distill technical B2B concepts into clear, action-oriented event promotions and emails.
Data Management: Hands-on experience with marketing metrics and pulling and analyzing reports.
Task Management: Exceptional organizational and task-management skills. You are someone who loves a good checklist and never lets details slip through the cracks.
Attributes:
Collaborative Communicator: Comfortable leading calls with external partners and presenting plans to internal stakeholders.
Self-Starter: Ability to work autonomously in a remote or hybrid environment across Western European time zones.
Language: Fluent in English (written and spoken). Fluency in an additional Western European language (e.g., German, French) is a strong plus.
Skills Required
- 3-5 years of experience in B2B marketing
- Experience in event marketing, field marketing, or program management
- Strong understanding of B2B SaaS, mapping technology, GIS, or location intelligence
- Proven track record of managing virtual webinars and in-person events
- Excellent copywriting skills for event promotions and emails
- Hands-on experience with marketing metrics and analytics
What We Do
WE ARE MARRINA One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns. As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals. OUR PROVEN PROCESS Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time. STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management. DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals. LAUNCH: SETTING SAIL AND STAYING ON COURSE Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
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