We are looking for responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC integration part as well.
Candidates must be U.S. Citizen or able to work in the US without corporate sponsorship! This is for one of our premium clients and you can get a chance to work with most brilliant and innovative teams and if onsite you get to work in the best work environment and workplace in the Bay Area.
Responsibilities:
- Great teamwork and ability manage expectations from multiple groups.
- Collaborative and hands on best practices of Marketo and SFDC
- Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management
- Must have strategic approach considering optimization and scalability in the technologies in Marketing industry
- Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
- Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
- Must have experience with managing large sets of data. Maintaining good data health and quality
- Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
- Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
- Assess ad hoc analytic project requests and determine the best approach and team members to support.
- Advise marketing operations functions on data requirements necessary to perform desired analysis
- Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications
Must Haves:
- Must be able to work in a fast paced environment matrixed organization
- Program and project management skill is MUST
- 3-5 years of Marketo Experience with 2-3 years of Salesforce Experience
- Must be self motivated , passionate about Marketing Automation and enjoys learning and growing
- Team player
- Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review
- Lead nurturing and Lead scoring good to have
Marrina Decisions is an Equal Opportunity Employer
Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world.
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What We Do
WE ARE MARRINA
One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns.
As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals.
OUR PROVEN PROCESS
Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time.
STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE
Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management.
DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING
Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals.
LAUNCH: SETTING SAIL AND STAYING ON COURSE
Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
