Remote Marketing Lead (WFH)
Full-Time | Leadership Role | Permanent Work From Home
We’re looking for a strategic, hands-on Marketing Lead who can drive growth, lead execution, and help shape the future of our enrollment and marketing systems.
This role is for someone who doesn’t just run campaigns — but leads initiatives, improves systems, mentors team members, and takes ownership of marketing performance from strategy to execution.
If you thrive in fast-moving environments, enjoy leading projects and people, and know how to turn marketing into measurable business growth — we’d love to meet you.
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WHAT YOU’LL OWN
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✅ Lead and optimize marketing campaigns that drive qualified inquiries and enrollments
✅ Improve lead response times, pipeline visibility, and conversion performance
✅ Ensure consistent, high-quality communication across the customer journey
✅ Lead marketing initiatives, experiments, and operational improvements
✅ Coordinate with creatives, operations, and leadership teams to execute campaigns successfully
✅ Drive accountability, reporting, and continuous optimization across marketing systems
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WHAT YOU’LL DO
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Growth Marketing & Campaign Leadership
• Own paid social campaigns across Meta and Instagram
• Develop marketing strategies, testing plans, and optimization initiatives
• Lead campaign reviews, performance reporting, and growth recommendations
• Coordinate messaging, creative direction, and campaign execution with the team
• Manage and prioritize marketing initiatives aligned with enrollment goals
CRM, Automations & Enrollment Operations
• Oversee lead follow-up systems and pipeline management
• Build and optimize GoHighLevel automations and nurture workflows
• Ensure CRM accuracy, proper lead tracking, and operational consistency
• Improve response speed, lead handling, and conversion processes
Team Leadership & Cross-Functional Coordination
• Help guide and support marketing execution across projects and campaigns
• Collaborate closely with Operations Leadership and internal stakeholders
• Lead by example through ownership, accountability, and proactive communication
• Identify gaps, inefficiencies, and opportunities for operational improvement
Reporting & Continuous Improvement
• Deliver weekly updates and monthly marketing performance reviews
• Analyze campaign performance and provide actionable recommendations
• Lead process improvements, automation upgrades, and funnel optimization projects
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WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)
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✔ Launch and optimize multiple campaign tests with measurable learnings
✔ Improve lead response workflows and pipeline visibility
✔ Strengthen reporting systems and marketing accountability
✔ Deliver measurable improvements in inquiry-to-enrollment conversion
✔ Build smoother coordination between marketing, operations, and enrollment teams
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TOOLS YOU’LL USE
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• GoHighLevel (CRM + automations)
• Meta Ads Manager
• Google Workspace
• Basecamp
• ChatGPT and AI tools for workflow efficiency and content support
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REQUIREMENTS
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✔ 3+ years of leadership or team management experience
✔ 2+ years in growth marketing, CRM marketing, enrollment marketing, or marketing operations
✔ Hands-on experience managing paid social campaigns (Meta preferred)
✔ Strong project management and operational thinking skills
✔ Excellent written and spoken English communication
✔ Highly organized, proactive, and accountable
✔ Comfortable leading initiatives in a fast-paced remote environment
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NICE TO HAVE
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GoHighLevel experience
Education or family-services industry experience
Copywriting and creative coordination experience
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WHY JOIN US?
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Permanent Work-From-Home setup
Leadership-level ownership and growth opportunities
✨ Collaborative and supportive environment
Opportunity to shape systems, strategy, and customer experience
Work with a fast-moving and mission-driven team
We’re looking for someone who can combine strategy, execution, leadership, and operational excellence to help us scale smarter.
If you’re ready to lead meaningful marketing initiatives remotely — we’d love to hear from you.
Skills Required
- 3+ years of leadership or team management experience
- 2+ years in growth marketing, CRM marketing, enrollment marketing, or marketing operations
- Hands-on experience managing paid social campaigns (Meta preferred)
- Strong project management and operational thinking skills
- Excellent written and spoken English communication
- Highly organized, proactive, and accountable
- Comfortable leading initiatives in a fast-paced remote environment
What We Do
Yokly is a US-based Remote Operations Partner that provides managed remote teams and virtual assistants to help businesses delegate tasks, streamline operations, and automate workflows. The company specializes in administrative support, lead generation, creative services, and financial management. By offering structured, scalable solutions, Yokly enables entrepreneurs and enterprises to focus on growth and innovation while maintaining enterprise-grade security and operational efficiency.
