Are you a data-driven problem solver with a passion for uncovering insights? We're seeking a skilled Data Analyst to join our team and help us make data-driven decisions that drive our business forward.
As a Data Analyst, you will play a critical role in transforming raw data into actionable insights. You will leverage your expertise in statistical analysis, data mining, and business intelligence to identify trends, patterns, and opportunities.
The right candidate for this role combines knowledge of marketing, SQL, attention to detail, marketing metrics and a passion for process improvement, and a commitment to completing projects on time. This is for one of our premium clients in the US region and you can get a chance to work with the most brilliant and innovative teams from the comfort of your home office. If you thrive in a fast-paced environment and are excited to make a significant impact, we encourage you to apply.
What You'll Do:
- Develop and implement data strategies to support business objectives.
- Conduct complex data analysis to uncover insights and trends.
- Build and maintain data models and pipelines.
- Develop and implement data-driven marketing strategies.
- Analyze marketing campaign performance and provide actionable insights.
- Create interactive dashboards and reports to communicate findings.
- Conduct customer segmentation and profiling.
- Identify opportunities for marketing optimization.
- Collaborate with marketing teams to measure campaign effectiveness.
- Collaborate with cross-functional teams to identify data needs and opportunities.
- Provide data-driven recommendations to improve business performance.
- Stay up-to-date with the latest data technologies and trends.
What You'll Need:
- 3+ years of experience in data analysis and business intelligence.
- Advanced proficiency in SQL and Python.
- Strong statistical knowledge and ability to apply statistical methods to solve complex problems.
- Expertise in data visualization tools (Tableau, Power BI, Looker, etc.) to create compelling and informative dashboards.
- Excellent problem-solving and analytical skills to identify patterns, trends, and insights from large datasets.
- Strong communication skills to effectively convey complex findings to both technical and non-technical audiences.
- Data modeling and ETL experience to transform raw data into actionable insights.
- Operationally focused with a strong reliance on process and standards
- Keen attention to detail & accuracy in reporting
- Comfortable to work across teams and seek alignment to help maintain a best-in-class marketing operations framework
- Collaborative and highly communicative with team, peers, partners & executives
- Ready to learn and solve problems both in isolation and in a team environment
- Must know excel or Google sheets - power user status is highly desired (Pivot Tables, VLOOKUP, conditional formatting, Flash Fill, etc.)
Desired Skills and Experience
- Experience with machine learning or predictive modeling techniques.
- Domain expertise in B2B Marketing.
- Leadership skills to mentor junior analysts and guide data initiatives.
- Business acumen to understand the organization's goals and translate data into actionable recommendations.
- Project management skills to manage multiple projects and prioritize tasks effectively.
Marrina Decisions is an Equal Opportunity Employer
Marrina Decisions offers
Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time, Ongoing Training programs, and opportunities to learn and grow in the MarTech world.
Top Skills
What We Do
WE ARE MARRINA
One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns.
As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals.
OUR PROVEN PROCESS
Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time.
STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE
Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management.
DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING
Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals.
LAUNCH: SETTING SAIL AND STAYING ON COURSE
Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
