Regional VP of Business Development

Posted Yesterday
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Birmingham, AL, USA
In-Office
Expert/Leader
Healthtech
The Role
Senior sales executive responsible for national sales strategy and leadership across markets. Sets vision, drives revenue growth, oversees Senior Directors and Market Directors, leads change initiatives, shapes talent acquisition and development, partners cross-functionally, and applies behavioral health market expertise and analytics to scale sales performance.
Summary Generated by Built In

About Company:

We’re officially a Great Place To Work®! We’ve always believed that supporting our team is just as important as supporting our patients. Now, we’re proud to share that we’ve earned Great Place To Work® Certification - based entirely on feedback from our own employees.

Read more here: https://ow.ly/YQ1C50WuRH1

This certification reflects the culture we’ve worked hard to build - one rooted in trust, inclusion, and purpose-driven leadership.

At Bradford Health Services, we are committed to providing exceptional care to our patients while fostering a supportive and rewarding workplace for our employees. We believe that taking care of our team allows them to take better care of others, which is why we offer a comprehensive benefits package designed to support their well-being.

Our benefits include:

  • Medical Coverage – Three new BCBSAL medical plans with better rates, improved co-pays, and enhanced prescription benefits.

  • Expanded Coverage – Options for domestic partners and a wider network of in-network providers.

  • Mental Health Support – Improved access to services and a new Employee Assistance Program (EAP) featuring digital wellness tools like Cognitive Behavioral Therapy (CBT) modules and wellness coaching.

  • Voluntary Coverages – Pet insurance, home and auto insurance, family legal services, and more.

  • Student Loan Repayment – Available for nurses and therapists.

  • Retirement Benefits – 401(k) plan through Voya to help employees plan for the future.

  • Generous PTO – A robust paid time off policy to support work-life balance.

  • Voluntary Benefits for Part-Time Employees – Dental, vision, life, accident insurance, and telehealth options for those working 20 hours or more per week.

At Bradford Health Services, we don’t just invest in our patients—we invest in our people.


About the Role:

The Divisional Vice President of Business Development provides enterprise-wide leadership and strategic oversight for all sales functions nationally, including Senior Directors, Market Directors, and their respective teams. This role is accountable for setting and executing a national sales vision that meets shareholder expectations and drives sustained revenue growth across all markets. The Divisional VP of BD serves as a senior organizational leader, cultivating a high-performing, remote sales culture grounded in integrity, accountability, and results.

This executive must possess deep expertise in behavioral health and healthcare sales, with the ability to translate market intelligence and performance analytics into scalable strategy. The Divisional VP will lead organizational change initiatives, shape talent acquisition and development at the leadership level, and serve as a cross-functional partner to executive peers.

Minimum Qualifications:

  • 10+ years of sales leadership experience in a healthcare environment is preferred
  • Established connections and relationships in the behavioral health field preferred

Preferred Qualifications:

  • Proven executive leadership experience overseeing multi-site, multi-department sales organizations with full P&L accountability
  • Deep knowledge of behavioral health and healthcare sales methodologies, including selling across all levels of care
  • Demonstrated success leading large-scale organizational change and change management initiatives
  • Exceptional strategic and analytical capabilities, with the ability to translate complex data into actionable business strategy
  • Strong executive presence with superior communication skills — able to convey complex issues with clarity and purpose at all organizational levels
  • High emotional intelligence; skilled at navigating complex interpersonal and organizational dynamics
  • Proven ability to recruit, develop, and retain high-caliber sales leadership talent
  • Track record of consistently achieving and exceeding sales targets through teams
  • Collaborative, solutions-oriented leader who thrives in high-performance environments
  • Proficiency in MS Office, particularly Excel, and comfort with CRM and sales analytics platforms

Skills Required

  • 10+ years of sales leadership experience in a healthcare environment
  • Established connections and relationships in the behavioral health field
  • Proven executive leadership experience overseeing multi-site, multi-department sales organizations with full P&L accountability
  • Deep knowledge of behavioral health and healthcare sales methodologies, including selling across all levels of care
  • Demonstrated success leading large-scale organizational change and change management initiatives
  • Exceptional strategic and analytical capabilities, with ability to translate complex data into actionable business strategy
  • Strong executive presence with superior communication skills
  • High emotional intelligence; skilled at navigating complex interpersonal and organizational dynamics
  • Proven ability to recruit, develop, and retain high-caliber sales leadership talent
  • Track record of consistently achieving and exceeding sales targets through teams
  • Collaborative, solutions-oriented leader who thrives in high-performance environments
  • Proficiency in MS Office, particularly Excel, and comfort with CRM and sales analytics platforms
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The Company
HQ: Birmingham, Alabama
884 Employees
Year Founded: 1977

What We Do

Bradford Health Services has been treating alcoholism and drug addiction for almost 50 years. Our proven evidence-based approach is effective and affordable. Our mission is to bring hope to our patients and their families and lead them on the path of recovery. Bradford’s complete continuum of care offers individualized and structured care, focusing on physical, emotional and spiritual well-being. Bradford treats patients from across the nation from our inpatient, residential, partial or intensive outpatient treatment programs. We have facilities across United States. Our services are individualized to meet patients at their need.

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