Regional Vice President, Franchise Sales Development

Must reside in or be willing to relocate to the geographic market area (Mid-Atlantic and Northeast)

JOB SUMMARY:

Choice Hotels is seeking a driven and accomplished Regional Vice President, Franchise Sales Development to join our Extended Stay Franchise Sales Team. This role focuses on expanding our Everhome Suites® and WoodSpring Suites® portfolio through new construction projects in the Mid-Atlantic/Northeast regions. As a key contributor, you will identify and engage qualified developers, investors, and ownership groups, managing relationships from initial contact through executed franchise agreements. This high-impact role offers significant earning potential tied directly to effort and results.

RESPONSIBILITIES:

Sales Execution

• Execute the Market Area Strategic Business Plan and build a pipeline of prospective franchisees to meet or exceed goals for new construction.

• Manage the contract/approval process and collaborate with internal teams to ensure timely application processing.

• Assist franchisees with financial programs, site selection, and partnership opportunities.

• Collaborate with Portfolio Management to upgrade/replace inventory and ensure brand identity compliance.

• Communicate and manage internal relationships with Area Directors, Brand Leaders, and other stakeholders.

Industry/Market Strategy & Activities

• Perform competitive and SWOT analyses of the assigned Market Area.

• Stay informed on industry developments and market trends; adjust strategies accordingly.

• Build relationships with finance, construction, hotel development, and related communities.

• Represent Choice Hotels at trade shows, franchise events, and development forums.

• Lead the full sales cycle — from lead generation and financial vetting to franchise negotiation and contract execution.

• Maintain a strong pipeline through CRM management and targeted outreach.

• Collaborate with internal teams to ensure seamless transitions from sale to hotel opening.

QUALIFICATIONS:

Employment Experience

• 3–5 years of successful hospitality franchise sales or hotel development/real estate transaction experience in the geographic market area preferred.

• Alternatively, a strong history of successful B2B sales involving multimillion-dollar products/services through complex sales processes.

Technical Skills

• Proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel).

• Experience with CRM applications.

Additional Skills & Competencies

• Strong negotiation and influencing skills.

• Excellent communication and presentation abilities.

• Strong interpersonal skills and professional demeanor.

• Analytical thinking and business acumen.

• Deep understanding of the hotel industry and competitive brands.

Education Requirements

• Bachelor’s degree in Business, Marketing, or related field preferred, or equivalent combination of education and work experience.

Other Requirements

• Ability to travel up to 75%.

• Must reside in or be willing to relocate to the geographic market area.

SALARY RANGE:

Earnings potential for this role is up to or above $430,000 in total cash compensation. This includes both sales commission and annual base salary for the role. Sales commissions are variable based on performance.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver