Must reside in or be willing to relocate to the geographic market area (Mid-Atlantic and Northeast)
JOB SUMMARY:
Choice Hotels is seeking a driven and accomplished Regional Vice President, Franchise Sales Development to join our Extended Stay Franchise Sales Team. This role focuses on expanding our Everhome Suites® and WoodSpring Suites® portfolio through new construction projects in the Mid-Atlantic/Northeast regions. As a key contributor, you will identify and engage qualified developers, investors, and ownership groups, managing relationships from initial contact through executed franchise agreements. This high-impact role offers significant earning potential tied directly to effort and results.
RESPONSIBILITIES:
Sales Execution
Execute the Market Area Strategic Business Plan and build a pipeline of prospective franchisees to meet or exceed goals for new construction.
Manage the contract/approval process and collaborate with internal teams to ensure timely application processing.
Assist franchisees with financial programs, site selection, and partnership opportunities.
Collaborate with Portfolio Management to upgrade/replace inventory and ensure brand identity compliance.
Communicate and manage internal relationships with Area Directors, Brand Leaders, and other stakeholders.
Industry/Market Strategy & Activities
Perform competitive and SWOT analyses of the assigned Market Area.
Stay informed on industry developments and market trends; adjust strategies accordingly.
Build relationships with finance, construction, hotel development, and related communities.
Represent Choice Hotels at trade shows, franchise events, and development forums.
Lead the full sales cycle — from lead generation and financial vetting to franchise negotiation and contract execution.
Maintain a strong pipeline through CRM management and targeted outreach.
Collaborate with internal teams to ensure seamless transitions from sale to hotel opening.
QUALIFICATIONS:
Employment Experience
3–5 years of successful hospitality franchise sales or hotel development/real estate transaction experience in the geographic market area preferred.
Alternatively, a strong history of successful B2B sales involving multimillion-dollar products/services through complex sales processes.
Technical Skills
Proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel).
Experience with CRM applications.
Additional Skills & Competencies
Strong negotiation and influencing skills.
Excellent communication and presentation abilities.
Strong interpersonal skills and professional demeanor.
Analytical thinking and business acumen.
Deep understanding of the hotel industry and competitive brands.
Education Requirements
Bachelor’s degree in Business, Marketing, or related field preferred, or equivalent combination of education and work experience.
Other Requirements
Ability to travel up to 75%.
Must reside in or be willing to relocate to the geographic market area.
SALARY RANGE:
Earnings potential for this role is up to or above $430,000 in total cash compensation. This includes both sales commission and annual base salary for the role. Sales commissions are variable based on performance.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
Choice Hotels International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Choice Hotels International and has not been reviewed or approved by Choice Hotels International.
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Healthcare Strength — Benefits are described as broad, including medical, dental, and vision coverage alongside telehealth and an Employee Assistance Program. Wellness programs and related wellbeing offerings are also explicitly included in the package.
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Leave & Time Off Breadth — Time-off support is positioned as extensive, spanning paid vacation, personal and sick leave, and paid family care leave. Backup child and elder care, adoption assistance, and designated “wellbeing days” add breadth beyond standard PTO.
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Retirement Support — Retirement and financial programs include a 401(k) and Roth 401(k) as well as HSA options and financial education resources. Bonuses and referral bonuses are also listed as part of the broader rewards mix.
Choice Hotels International Insights
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What We Do
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest and most successful lodging franchisors. On August 11, 2022, Choice acquired Radisson Hotels Americas, adding nine brands and approximately 67,000 rooms to its portfolio in the United States, Canada, Latin America, and the Caribbean. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands provides business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and St. Louis Park (MN), and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success
