The Regional Sales Manager is responsible for developing and growing LionsBot USA business within an assigned territory through a combination of direct sales, distributor development, end-user engagement, and strategic account management.
This role is highly focused on business development, prospecting, equipment demonstrations, distributor support, and revenue generation. The successful candidate will aggressively pursue new opportunities while maintaining strong relationships with existing customers and channel partners.
The Regional Sales Manager serves as the primary market representative for LionsBot within the assigned territory and is responsible for achieving annual sales targets, expanding market share, and supporting the successful deployment of LionsBot solutions.
ESSENTIAL RESPONSIBILITIES
Business Development & Sales Growth
Develop and execute territory sales plans to achieve annual sales and profitability objectives.
Generate new business opportunities through prospecting, networking, referrals, cold outreach, customer visits, and industry relationships.
Maintain an active pipeline of qualified opportunities and accurately forecast future business.
Identify and pursue opportunities with contract cleaners, facility service providers, healthcare systems, airports, universities, industrial facilities, commercial real estate organizations, retail customers, hospitality groups, and other priority verticals.
Drive both direct sales and channel-driven sales opportunities within the assigned territory.
Distributor & Channel Development
Recruit, onboard, train, and support distributor partners within the assigned territory in coordination with sales leadership.
Conduct regular business reviews with distributors and key partners.
Assist distributors with prospecting, demonstrations, presentations, proposals, and closing opportunities.
Develop joint business plans to increase market penetration, pipeline activity, and revenue growth.
Support distributor accountability for lead follow-up, product knowledge, CRM updates, customer communication, and territory development.
Customer Engagement & Solution Selling
Conduct on-site equipment demonstrations, customer evaluations, and application reviews.
Understand customer operational challenges and recommend tailored autonomous cleaning solutions.
Develop and present proposals, quotations, ROI analyses, and business cases.
Negotiate contracts and pricing within approved guidelines while maintaining profitability objectives.
Build long-term relationships with decision makers, influencers, operations leaders, facility managers, and procurement teams.
Territory Management
Manage all sales activities using CRM systems and sales reporting tools.
Maintain detailed records of customer interactions, opportunities, forecasts, quotes, demonstrations, and market intelligence.
Monitor competitive activity and provide market feedback to sales leadership.
Participate in trade shows, customer events, industry associations, distributor events, and marketing initiatives.
Manage territory activity with strong discipline, organization, follow-up, and accountability.
Cross-Functional Collaboration
Partner with Operations, Service, Customer Success, Technical Support, and Marketing to ensure successful customer onboarding and ongoing support.
Coordinate with Service before making commitments related to installation, training, warranty, technical support, or customer deployment.
Assist with customer escalations when necessary and ensure issues are communicated to the proper internal team.
Provide feedback to Product Management and leadership regarding customer needs, competitive trends, product performance, and potential enhancements.
MINIMUM REQUIREMENTS
Minimum 5 years of successful outside sales experience.
Proven track record of business development and closing complex B2B sales.
Strong presentation, negotiation, prospecting, and relationship-building skills.
Ability to work independently in a fast-paced, territory-based sales environment.
Professional experience with CRM systems and Microsoft Office Suite.
Ability to travel extensively within assigned territory (up to 60%)
Ability to lift 60 pounds on a regular basis
Holds a valid Driver’s License
Has an insured reliable vehicle (to travel to local customer sites)
Currently authorized to work in the United States for any employer
Successfully fulfill pre-employment onboarding requirements including background checks for criminal and motor vehicle records
PREFERRED QUALIFICATIONS
Experience selling capital equipment, robotics, automation, industrial equipment, cleaning equipment, facility solutions, or related technologies.
Experience selling to facility services, healthcare, education, airports, logistics, manufacturing, hospitality, retail, or commercial real estate sectors.
Experience working through distributor or dealer networks.
Bachelor’s degree in Business, Marketing, Engineering, or related field.
Experience conducting product demonstrations and ROI-based solution selling.
Experience with distributor development, dealer support, or territory launch activity.
TRAVEL REQUIREMENTS
Up to 60% travel within assigned territory.
Occasional travel for training, trade shows, national meetings, distributor meetings, and customer events.
KEY PERFORMANCE INDICATORS
Annual revenue achievement.
Gross margin and profitability performance.
New customer acquisition.
Distributor growth and performance.
Pipeline development and pipeline quality.
Demonstration activity and demo-to-close conversion.
Proposal conversion rate.
Forecast accuracy.
CRM discipline and sales activity reporting.
Customer retention and satisfaction.
Join us and become part of an exceptional team that dares to challenge conventions, embraces innovation, and unleashes full potential.
LionsBot provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Skills Required
- Minimum 5 years of successful outside sales experience
- Proven track record of business development and closing complex B2B sales
- Strong presentation, negotiation, prospecting, and relationship-building skills
- Ability to work independently in a fast-paced, territory-based sales environment
- Professional experience with CRM systems and Microsoft Office Suite
- Ability to travel extensively within the assigned territory, up to 60%
- Ability to lift 60 pounds on a regular basis
- Valid driver's license
- Insured, reliable vehicle for travel to local customer sites
- Currently authorized to work in the United States for any employer
- Successful completion of pre-employment criminal and motor vehicle background checks
- Experience selling capital equipment, robotics, automation, industrial equipment, cleaning equipment, facility solutions, or related technologies
- Experience selling to facility services, healthcare, education, airports, logistics, manufacturing, hospitality, retail, or commercial real estate sectors
- Experience working through distributor or dealer networks
- Bachelor's degree in Business, Marketing, Engineering, or a related field
- Experience conducting product demonstrations and ROI-based solution selling
- Experience with distributor development, dealer support, or territory launch activity
What We Do
Founded in 2018, LionsBot is a Singapore-headquartered smart robotics company providing deep technology solutions to the commercial cleaning industry. LionsBot has created a range of autonomous floor-cleaning machines designed and built in Singapore and equipped with LionsOS, its proprietary cloud operating system. The company’s first robot, the LeoBot, was awarded the prestigious Interclean Amsterdam Innovation Award in 2020 – the first Asian company to win this coveted prize. LionsOS was awarded the European Cleaning & Hygiene Award for technological innovation of the year in 2022 and the prestigious IF design award in 2023. The R3 Vac was awarded the Red Dot award – one of the world’s largest design competitions. Today, LionsBot has over 1,700 cleaning robots in 30 countries and counting across Europe, the US and Asia, with subsidiaries in India, the US and Netherlands.








