Regional Sales Manager

Posted Yesterday
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32803, Orlando, FL, USA
In-Office
150K-150K Annually
Senior level
Food • Retail
The Role
Leads regional sales performance across the South region while managing and developing 8–10 Business Managers. Owns revenue, case volume, product placement, margin, gross profit, forecasting, sales planning, customer relationships, market expansion, and execution of company initiatives. Requires frequent field travel, direct customer engagement, performance coaching, talent development, and cross-functional collaboration with Marketing, Finance, Operations, and Supply Chain.
Summary Generated by Built In

At Global Market Foods (GMF), we have united eight industry-leading importers and distributors under one dynamic company with a shared mission: to deliver authentic, high-quality international foods that honor global culinary traditions. With decades of experience, each GMF division plays a vital role in preserving the heritage and flavors of the regions they represent:

  • Ziyad Brothers – Leaders in Middle Eastern specialty foods
  • Global Choice Foods – Experts in South Asian and Indian products
  • Vintage Foods – Providers of Turkish and European specialties
  • Indo-European Foods – Trusted source for European specialty products
  • Sunburst Foods – Specialists in African and Caribbean foods
  • Sahadi Fine Foods – Pioneers in Middle Eastern specialty products
  • Asli Fine Foods – Purveyors of authentic South Asian and Middle Eastern staples
  • UBC Distributors – Distributors of premium global food brands

Together, we offer an extensive portfolio of over 7,000 products across 8 divisions, meeting the growing demand for diverse, global flavors. GMF is committed to providing customers with unparalleled access to authentic international brands, exceptional service, and innovative food solutions. With a deep respect for culinary traditions and a passion for excellence, we continue to expand our reach, ensuring the rich flavors of the world are always within reach.

At GMF, our culture is rooted in family values—supporting our teams with the same dedication we bring to our business. As we enter a period of rapid growth and transformation, we are seeking a (position) to help drive our vision forward and contribute to our continued success.


Role Summary


Location: Florida-Based/ South Region From Maryland & Viriginia through Florida

Compensation: $150,000.00 + Performance Bonus

The Regional Sales Manager - South (RSM) leads a geographically dispersed team of approximately 8-10 Business Managers and owns sales performance across the assigned South region. The role builds a capable, accountable team that delivers revenue, case volume, product placement, margin and gross profit objectives while strengthening customer relationships and expanding GMF's market presence.

This is a Florida-based, field-focused leadership position requiring frequent travel throughout the region. The RSM works directly with customers and team members, uses data to identify the drivers behind results, and develops high performers for broader commercial leadership roles within GMF.


Key Responsibilities

Build and coach the team. The RSM recruits, onboards and develops strong sales talent, sets clear expectations, and provides consistent coaching and feedback through regular field visits and ride-along. The role recognizes strong performance, addresses performance gaps early, creates development plans, and builds a pipeline of future leaders.

Drive regional sales execution.

The RSM owns regional revenue, case volume, placements, margin, product mix and gross profit. The role develops regional sales plans, reviews performance and forecasts weekly, identifies risks and opportunities, and implements corrective action. The RSM leads execution of Featured Offers, new product launches and other company initiatives, tracks results, and adjusts plans when performance is off target.

Strengthen customer and market performance.

The RSM maintains direct involvement with major and strategic accounts and coaches Business Managers on account planning, customer strategy and competitive positioning. The role monitors market conditions and customer trends, evaluates territory coverage, reinforces consistent CRM and pipeline practices, and partners with Sales leadership, Marketing, Finance, Operations and Supply Chain to improve execution and resolve significant customer issues.


What GMF Values

GMF values customer focus, strong execution and accountability for results. The RSM is expected to stay close to business, develop capable people, communicate directly, make sound decisions and follow through on commitments.


Leadership Expectations

The RSM owns both team development and regional results. Success requires clear prioritization, disciplined follow-through, consistent coaching, direct management of performance issues, strong commercial judgment and a thorough understanding of the market, competition and customer base.

Qualifications

  • Current Florida residency and established knowledge of the Florida and broader Southeast market.
  • At least 8 years of progressive field sales, account management or sales leadership experience in specialty food, FMCG, foodservice or a similar distribution environment.
  • Proven experience leading geographically dispersed teams and developing talent.
  • Strong commercial understanding of customer dynamics, competitive positioning, margin, product mix and business economics.
  • Ability to use data to diagnose performance, forecast results and track progress.
  • Direct communicator who provides clear feedback, holds others accountable and builds strong working relationships.
  • Frequent regional travel, a valid driver's license and reliable transportation are required.
  • Specialty food distribution experience and established Southeast customer relationships are preferred.

Schedule

  • Days: (flexibility on weekends if required)
  • Hours: (flexibility as needed)

Benefits

  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Tuition reimbursement
  • Vision insurance

Global Market Foods is an Equal Opportunity Employer

Skills Required

  • Current Florida residency
  • Established knowledge of the Florida and broader Southeast market
  • At least 8 years of progressive field sales, account management, or sales leadership experience
  • Experience in specialty food, FMCG, foodservice, or a similar distribution environment
  • Experience leading geographically dispersed teams and developing talent
  • Strong commercial understanding of customer dynamics, competitive positioning, margin, product mix, and business economics
  • Ability to use data to diagnose performance, forecast results, and track progress
  • Strong communication, feedback, accountability, and relationship-building skills
  • Ability to travel frequently throughout the region
  • Valid driver's license and reliable transportation
  • Specialty food distribution experience
  • Established Southeast customer relationships
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The Company
Year Founded: 2025

What We Do

Global Market Foods is a leading importer and distributor of authentic, high-quality international foods from various regions worldwide, serving retail, foodservice, and wholesale partners.

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