Regional Sales Manager

Key Responsibilities

• Develop and manage sales activities and selling capabilities within the assigned geographic region.
• Monitor and maintain regional sales goals and performance metrics.
• Develop short- and long-term regional forecasts, sales strategies, and go-to-market plans to achieve revenue objectives.
• Analyze market opportunities, competitive trends, and customer demands to support strategic planning.
• Identify and pursue new business opportunities to drive regional growth.
• Develop account strategies that support long-term customer engagement and profitable growth.

• Maintain and grow existing customer accounts through ongoing relationship management and customer engagement.
• Cultivate and develop new account prospects within the assigned territory.
• Build strong relationships with customer decision-makers to ensure Franklin Electric products are specified and maintained in customer applications and projects.
• Serve as the primary sales contact for assigned national accounts.
• Lead pricing discussions, negotiate contracts, and facilitate purchase agreements.
• Collaborate with internal teams to resolve customer concerns and ensure a positive customer experience.

• Partner with the Marketing team to ensure traditional sales collateral and digital marketing efforts align with customer and market requirements.
• Coordinate and participate in regional and national trade shows, seminars, and industry events.
• Represent Franklin Electric professionally while promoting products, services, and capabilities.
• Provide market intelligence and customer feedback to support product development and strategic business initiatives.
• Strengthen customer and industry relationships that contribute to long-term business success.

• Maintain accurate sales forecasts, pipeline activity, and account information.
• Monitor nationwide performance and adjust sales plans to meet established objectives.
• Performs proficient utility industry system project estimating tasks for channel partners and end users.
• Prepare sales reports, presentations, and business updates for leadership.
• Collaborate with cross-functional teams to support customer projects, product launches, and business initiatives.
• Requires 50% business travel within the region defined.
• Perform other related duties as required or assigned.

Skills Knowledge and Expertise

• Bachelor’s degree in business, Business Management, Marketing, Engineering Technology, or a related field.
• 5-7 years of relevant experience in sales, product management, business development, or a related field.
• Strong communication skills with the ability to effectively present information and respond to questions in one-on-one and small group settings.
• Proven ability to build and maintain customer relationships while influencing key decision-makers.
• Demonstrated analytical and problem-solving skills.
• Ability to make sound business decisions that impact customer relationships and business performance.
• Strong organizational skills with the ability to manage multiple priorities and work independently.
• Ability to maintain confidentiality and exercise discretion with sensitive business information.
• Proficiency in Microsoft Office applications.

• Experience selling technical, industrial, electrical, utility, or infrastructure-related products.
• Prefer knowledge of utility operations, grid monitoring systems, or energy industry applications.
• Experience working with distributors, utilities, engineering firms, or industrial customers.
• Experience developing territory growth plans and executing regional sales strategies.
• Familiarity with contract negotiations, forecasting, and sales performance analysis.
• Effectively communicates information and responds to questions in person-to-person and small group situations with customers, clients, the public, and other employees of the organization.
• Plans the time, method, manner, and/or performance sequence of own work; may also occasionally assist in planning work assignments performed by others within a limited area of operation.

• Strategic Selling
• Business Development
• Customer Relationship Management
• Negotiation & Influence
• Communication
• Market Analysis
• Forecasting & Planning
• Problem Solving
• Collaboration
• Results Orientation
• Time Management
• Adaptability
• Relationship Building
• Decision Making

About
Franklin Electric is a global leader in water and energy systems, committed to continuous improvement and innovation to meet the diverse needs of our customers. Our founders in 1944 named the company after America’s pioneer electrical engineer, Benjamin Franklin, which lives on today in our culture to drive us to push boundaries and create meaningful change. We offer a comprehensive range of pumps, motors, drives, and controls for residential, commercial, agricultural, industrial, and municipal applications.More than just a workplace, Franklin Electric is a vibrant and inclusive community of forward-thinkers, united by our mission to drive positive impact worldwide. Our culture fosters career growth and personal development, with a focus on promoting from within and nurturing talent. Our recent awards in “America's Most Responsible Companies”, “Most Trusted Companies” by Newsweek, “America’s Climate Leaders” and “Indiana’s Best Places to Work” attest, we're dedicated to upholding the highest standards of corporate responsibility.At Franklin Electric, we believe that everyone deserves to be treated fairly and respectfully, and that our diversity of thought, culture and experience makes us a stronger company. Our commitment to social responsibility is evident in programs like the Franklin Women's Network and our philanthropic efforts through the Franklin Wells for the World Foundation. Through these endeavors, we've provided clean water to over 284,000 people in 12 countries, addressing the global water crisis head-on,Locally in our communities, the Franklin Electric Charitable and Educational Foundation (FECEF) supports causes close to our hearts, such as United Way, Boys & Girls Club, and Big Brothers Big Sisters. Our dedication to excellence extends beyond our products and services, shaping a brighter future for both our employees and the communities we serve. Join us in driving meaningful change and making a difference with Franklin Electric.