As Regional Sales Manager for Belgrade, you will own your territory as a profit center, building and deepening relationships with existing partners while actively developing new business opportunities. You will work across Legrand Serbia's full portfolio of electrical installation, digital infrastructure, safety, and control solutions, with a particular emphasis on hotel systems and UPS devices. This role demands a commercially sharp professional who combines solid technical understanding with strong relationship-building skills, a proactive mindset, and a genuine commitment to delivering value to clients and partners alike. You will report directly to the National Sales Manager and collaborate closely with the sales, marketing, and logistics teams.
ResponsibilitiesSales & Business Development
- Own the Belgrade region as a profit center, setting and executing plans to drive consistent revenue growth and expand market share
- Promote Legrand's brands and solutions to key stakeholders: electrical contractors, architects, engineers, investors, and panel builders - building credibility and preference for Legrand across the region
- Proactively identify and develop new business opportunities, managing the full sales cycle from initial contact and proposal through to contract and delivery
- Manage and track project pipelines with active engagement at every stage, ensuring Legrand is positioned and specified early in the decision-making process
- Build and sustain strong relationships with distributors, end customers, and industry professionals through regular visits, structured follow-ups, and consistent communication
- Prepare competitive commercial offers tailored to client needs, ensuring smooth handover and execution across internal teams
- Maintain an accurate and up-to-date customer database, supporting long-term account planning and sales forecasting
- Deliver reliable after-sales support, addressing client needs promptly to reinforce Legrand's reputation for quality and service
Hotel Systems & UPS Specialization
- Develop deep expertise in Legrand's hotel systems and UPS portfolio, positioning yourself as a trusted advisor to hospitality sector clients
- Actively pursue opportunities within the hotel segment, engaging investors, procurement decision-makers, and hotel chain representatives at the right stage of each project
- Monitor evolving equipment standards and specifications within hotel chains operating in the Serbian market, adapting the commercial approach accordingly
Market Intelligence & Collaboration
- Conduct ongoing market analysis, industry trends, pricing movements, and significant investment projects across the region
- Provide insights to the Marketing and Commercial teams, including customer needs, and new business leads
- Prepare regular activity and market reports for the National Sales Manager, with concrete proposals to improve sales performance and regional profitability
- Proven experience in B2B sales within electrical systems, building infrastructure, or a related technical industry
- Demonstrated ability to manage a sales territory and deliver consistent revenue growth
- Excellent communication, negotiation, and presentation skills
- Ability to work independently, prioritize effectively, and manage multiple stakeholders simultaneously
- Proficiency in standard office and CRM tools
- Valid driver's license and willingness to travel regularly within the Belgrade region
- Technical background or education in electrical engineering, electronics, or a related field
- Fluency in English (written and spoken)
- Results-oriented with a strong sense of ownership and accountability over the assigned region
- Proactive and entrepreneurial approach to identifying and pursuing new business opportunities
- Collaborative team player who communicates openly across departments and with external partners
Skills Required
- Proven experience in B2B sales within electrical systems, building infrastructure, or related technical industry
- Demonstrated ability to manage a sales territory and deliver consistent revenue growth
- Excellent communication, negotiation, and presentation skills
- Ability to work independently, prioritize effectively, and manage multiple stakeholders simultaneously
- Proficiency in standard office and CRM tools
- Valid driver's license and willingness to travel regularly within the Belgrade region
- Technical background or education in electrical engineering, electronics, or a related field
- Fluency in English (written and spoken)
- Results-oriented with strong sense of ownership and accountability
- Proactive and entrepreneurial approach to identifying and pursuing new business opportunities
- Ability to develop deep expertise in hotel systems and UPS portfolio
- Collaborative team player who communicates openly across departments and with external partners
What We Do
BTicino, a premium brand of the Legrand Group, is a global leader in electrical and digital infrastructure solutions. The company produces and sells electrical and digital equipment for residential, commercial, and industrial applications, focusing on energy distribution, communication systems, and smart home automation.
