The Regional Sales Manager’s (RSM’s) main priority is to sell and execute Red Bull’s strategy and initiatives within an assigned group of regions, zones, or banners for a specific national chain.
Key responsibilities include owning regional key account volume, market share, spending budgets, and results, including distribution, price, promotion, and Quality Points of Distribution (QPOD) within the chain. The RSM is also responsible for developing productive business relationships with assigned accounts, creating solutions that meet customer needs while achieving Red Bull’s goals, and driving best practices by delivering excellent results and developing innovative solutions.
RSMs must also ensure that all regional programming and promotional activities align with the overall chain strategy and Joint Business Plan established by the account lead.
This role is also eligible to sit in the following locations: Newark, NJ
Job DescriptionMANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT
Shelf/Distribution: Executes distribution for priority packages in line with Channel Strategy recommendations. Ensures all regional, zone, and banner schematics reflect Red Bull standards and chain HQ directives related to product flow and package mix.
Price: Sells Red Bull’s recommended pricing program by using best practices and available tools. Customizes presentations to better address customer needs. Recommends key account pricing that aligns with national RBNA standards and target price ranges.
Promotion: Develops an annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with customer needs. Ensures all promotions are supported by effective POS materials and incremental displays.
Quality Points of Distribution (QPOD): Customizes the sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI before recommending specific POS materials or customized solutions. Executes merchandising in line with Channel Strategy guidelines.
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
Establishes a “wiring model” that ensures communication with all regional chain decision-makers.
Routinely engages in activities to build partnerships and “wire” relationships at the regional, zone, and banner levels within assigned chains.
Establishes the necessary tools and business review templates to ensure Red Bull personnel review consistent data with local Distributor Partners (DPs) across the country.
BUDGETS/ANNUAL PLANNING
Ensures regional, zone, and banner compliance with annual Customer Marketing Agreements established by chain headquarters for all designated areas of responsibility.
Manages travel and entertainment expenses within the assigned budget.
Manages the annual budget for FOAs and distributor spending.
BUSINESS ANALYSIS
Works with the Head of Account to evaluate ROI for all regional, divisional, and banner-level programs and promotions.
Works with the Category Management Team to evaluate ROI for “pay-for-space” agreements and communicates key learnings to the Channel Lead.
Drives post-promotion analysis, in collaboration with the Category team, after all programs to evaluate promotional effectiveness.
Develops business relationships that enable Red Bull to obtain relevant retailer scan data, basket analysis data, and other insights that inform future strategy and improve understanding of consumer purchase patterns.
Thoroughly analyzes business and customer sales to define priorities and areas of focus.
BUSINESS REVIEWS & RELATIONSHIPS
Conducts quarterly business reviews to update internal and external stakeholders on business performance, channel competition, opportunities, and related topics.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of differentiation from competitors.
Provides energy category insights that drive changes in promotion, pricing, distribution, and merchandising practices.
Routinely engages in activities to build relationships and develop connections within key accounts beyond the buyer level.
COMMUNICATION & TEAM WORK
Uses appropriate communication processes to keep DPs and DPMs informed of regional/zonel/banner level programs and initiatives for their assigned chains
Routinely visits DPs to ensure personal contact and open lines of communication
Maintains open communication with relevant Region & DP personnel to ensure effective program implementation
QualificationsMinimum of 4 years of experience in Sales and Key Account Management, with a strong track record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast-Moving Consumer Goods) industries, or within a Direct Store Delivery (DSD) operation.
Experience working with chain accounts across multiple channels, preferably grocery and/or convenience.
Strong analytical skills, with experience using internal and external data sources.
Excellent communication and active listening skills.
Strong negotiation skills.
Innovative, solution-oriented mindset.
Self-motivated and able to work independently.
Must be highly proficient in Microsoft Excel and PowerPoint.
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- Minimum of 4 years of experience in Sales and Key Account Management
- Experience in beverage, CPG, FMCG industries or Direct Store Delivery (DSD) operations
- Experience working with chain accounts across multiple channels
- Experience with grocery and/or convenience channels
- Strong analytical skills with experience using internal and external data sources
- Excellent communication and active listening skills
- Strong negotiation skills
- Innovative, solution-oriented mindset
- Self-motivated and able to work independently
- Highly proficient in Microsoft Excel and PowerPoint
- Authorized to work in the United States (US citizen, permanent resident, or valid visa authorization)
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
-
Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
-
Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
-
Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
