Regional Sales Manager, Western Region

Join us as Regional Sales Manager

Location: Remote, CAN

Terms & Conditions: Full time, International assignment is not available for this role and relocation for local and international candidates is not provided
 

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

ABOUT FOOD SOLUTIONS (UFS)
Unilever Food Solutions (UFS) is the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.
We at UFS have a bold and clear ambition and strategy in place for 2030 with a bold ambition on turnover and profitability, by being the best solution provider to our growing operator base. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.
We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.
Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles.If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!
JOB PURPOSE
The Regional Sales Manager will lead CD resources within the defined geography to achieve growth targets by guiding the team to leverage quarterly operator and distributor initiatives to grow with existing restaurant operators and expand reach to new restaurant operators. This role will require development and execution of annual plans aligned to both the strategic agendas of key accounts and UFS.

KEY RESPONSIBILITIES 
As a Regional Sales Manager, you will be responsible to lead the execution of Unilever Food Solutions Customer engagement strategy offline & online with Operators and Trade Partner customers to deliver business growth targets i.e. Turnover, Reach & Penetration. You will :

• Lead, coach and develop a Customer Development team
• Accountable for leading your team to deliver business target for the assigned Region for Independent Operators, Chains, and Trade Partners 
• Full execution of UFS Annual Operating Plan and quarterly initiatives  
• Lead and train team to expand reach to Regional Restaurant Chains (10 units) 
• Manage Small Regional Chain accounts and develop sales opportunities at each customer 
• Cultivate relationships with distributors to better promote Unilever Food Solution’s products 
• Instill team commitment to lead management as a primary driver of business growth 
• Develop business across all field channels within commercial and non-commercial segments
• Lead and train team to partner with restaurant executives and chefs to develop and grow their business 
• Lead and train team to partner with Distributor Partners to accelerate their market growth through training & collaborating with their Sales teams and executing marketing programs. 
• Winning customers across all channels with the appropriate level of trade and resources.   

 
Trade Distributor Customer 

• Develop and execute Joint Business Planning (JBPs) with Selected Trade partners including Trade Term agreement, Sell out activities and DSRs & Trade team engagement & KPIs (Sell-out, Reach, Penetration, eCom, Digital Reach etc).  
• Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition i.e. Traffic generation towards Trade Webshop via UFS campaigns. 

 Independent Operators & Chains:  

• Drive Independent Operator & Chain customers engagement as per defined contact strategy i.e. 80% virtual, 20% F2F via Customer Relationship Management. Use data driven recommendations for reach & Penetration 
• Conduct Virtual Sampling, Ideation, Cooking Demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes 
• Implement and execute Customer Business Plan with selected key Chains customers  

 
Digital, Data & eCom  

• Accountable for Implementation and execution of all UFS digital tools within Territory/Area  
• Continuously enrich UFS customer data for more personalized campaigning  
• Follow up on Leads (based on Marketo Leads scoring & Targeting Model) for 100 engagement & KPI delivery 
• Drive customer digital engagement for UFS Digital platforms & Campaigns (UFS.Com, UFS Academy, Social Media engagement, UFS webinars) 
• Drive digital buying behavior via ecommerce platforms (Webshop/trade Partner Webshop/pure players)  
• Lead category approach for Trade web shop for UFS business growth via joint campaigning with DT marketing & trade teams 

REQUIRED QUALIFICATIONS

• 5+ years of working experience in the foodservice industry with proven track record in sales, preferably in the Foodservice Industry 
• Understanding / experience of use of Digital & Social media in selling. 
• Passion for Food and the Foodservice industry  a plus
• Foodservice industry knowledge
   

PREFERRED QUALIFICATIONS

• Strategic Selling skills  
• Impactful Virtual Customer Engagement  
• Full understanding of all Customers & UFS Product solutions 
• Business Insights to Activation Solution Selling  
• Familiarity of UFS CD Cycle 
• Customer Business Planning & Win
• Chefman-ship
• Commercial Skills  
• Negotiation Skills  
• Digital & IT skills Including eCom, Salesforce, Marketo 
• Data & Analytical Skills - Ability to use data driven insights for execution 

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au [email protected]. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.

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