Regional Sales Manager, Southcentral

Posted 7 Days Ago
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San Antonio, TX, USA
In-Office
Senior level
Beauty • eCommerce • Retail • Manufacturing
The Role
Leads regional sales strategy and retail execution for Creed across the Southcentral territory. Manages, coaches, recruits, and develops in-store sales teams; builds retailer partnerships; drives product launches, events, merchandising, market share, and customer experience. Monitors sales and competitive performance, identifies growth opportunities, coordinates inventory planning, manages travel expenses, and reports business results. Frequent travel and physical activity in retail environments are required.
Summary Generated by Built In


 

POSITION: Regional Sales Manager, The House of Creed  

REPORTS TO: Regional Sales Director, Southcentral  

LOCATION: San Antonio, TX

FLSA: Exempt 

OVERVIEW: The Regional Sales Manager is responsible for executing the sales strategy on behalf of The House of Creed. This individual serves as an ambassador for their assigned region and plays a critical role in coaching and developing in-store sales teams to deliver an exceptional customer experience. The Regional Sales Manager champions sales objectives while effectively representing the Creed brand. 


CORE RESPONSIBILITIES  

Works closely with the Regional Management Team to execute the Company's sales strategy and brand objectives, including but not limited to: 
 

  • Champion and elevate the customer experience by serving as a role model for internal Product Specialists and Co-Op Product Specialists.  

  • Develop Product Specialists to achieve individual sales goals by maximizing productivity through our selling ceremony and fostering partnerships throughout the store to promote Creed through interselling opportunities.  

  • Establish seasonal strategies and drive execution across the territory.  

  • Manage teams of Market Specialists, full-time, part-time, and temporary staff.  

  • Build strong partnerships with store management and elevated service teams, including personal shoppers, store stylists, digital stylists, and bridal registry teams.  

  • Prepare and deliver seasonal retailer presentations.  

  • Plan and negotiate product launches in partnership with store managers, department managers, and store teams.  

  • Identify opportunities for innovation within local markets, including growth initiatives that drive sales volume and increase brand awareness.  

  • Manage the Travel & Expense (T&E) budget in accordance with company guidelines and submit expense reports in a timely manner.  

  • Lead event preselling efforts and event execution in partnership with store teams.  

  • Recruit, hire, onboard, and train new team members.  

  • Ensure market share objectives are consistently achieved.  

  • Report weekly, monthly, and annual retail performance results by region and brand.  

  • Monitor competitive activity and retail performance trends within the fragrance and beauty categories.  

  • Partner with the Planning team to identify opportunities related to inventory and stock levels.  

  • Ensure all fragrance merchandising guidelines and standards are consistently and accurately executed.  

  • Serve as a Brand Ambassador for Creed by participating in monthly morning meetings, department-wide meetings, store-wide meetings, and out-of-home-base meetings in partnership with the senior management and store Product Specialists.  

  • Maintain weekly communication with the Regional Sales Director regarding business performance, sales trends, and stock conditions. 

CORE REQUIREMENTS 

  • Minimum of 7 years of relevant sales experience within the beauty, fragrance, or luxury goods industry, with luxury experience preferred.  

  • Demonstrated success in delivering exceptional customer service.  

  • Strong leadership capabilities, including the ability to manage, motivate, develop, and coach a team.  

  • Excellent verbal, written, and active listening communication skills.  

  • Innovative thinker with a best-practices approach to business management, including the ability to analyze performance and identify growth opportunities.  

  • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint) and comfortable leveraging technology and digital tools.  

  • Flexible and adaptable, with the ability to manage changing priorities and effectively multitasker.  

  • Strong partnership-building and interpersonal skills, with proven negotiation capabilities.  

  • Self-motivated and proactive team player who thrives in collaborative environments and demonstrates accountability in meeting deadlines and objectives.  

  • Comfortable with frequent travel, including air travel, driving, and other forms of transportation as required, while maintaining fiscal responsibility.  

  • Ability to work in a retail environment, including kneeling, stooping, climbing stairs, carrying, bending, stretching, twisting, and lifting up to 40 pounds. 


We are committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.  
 

Why Work With Us? We care about our team members, and we offer a competitive salary, benefits such as medical, dental, vision, 401(k), paid time off, employee discounts and much more!  

Skills Required

  • At least 7 years of relevant sales experience in the beauty, fragrance, or luxury goods industry
  • Luxury industry experience
  • Demonstrated success delivering exceptional customer service
  • Leadership experience managing, motivating, developing, and coaching teams
  • Strong verbal, written, and active listening communication skills
  • Ability to analyze performance and identify growth opportunities
  • Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint
  • Ability to leverage technology and digital tools
  • Flexibility, adaptability, multitasking, and ability to manage changing priorities
  • Strong partnership-building, interpersonal, and negotiation skills
  • Self-motivation, collaboration, accountability, and ability to meet deadlines and objectives
  • Willingness and ability to travel frequently by air, automobile, and other transportation
  • Ability to work in a retail environment and lift up to 40 pounds
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The Company
HQ: New York, NY
92 Employees
Year Founded: 1996

What We Do

International Cosmetics & Perfumes, Inc. (ICP) is the exclusive marketer and distributor of luxury fragrance and skincare brands in North America. Their prestigious portfolio features brands like The House of Creed. ICP's mission is to inspire clients through beauty innovations and the narrative of luxury, operating as a key player in the personal care product manufacturing sector and linking luxury houses with North American markets.

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