Regional Sales Manager, Mid-Atlantic/Northeast

Posted Yesterday
Be an Early Applicant
4 Locations
In-Office or Remote
100K-100K Annually
Senior level
Food • Hospitality • Manufacturing
The Role
Manages sales strategy and revenue growth across the Mid-Atlantic and Northeast. Oversees manufacturing representatives and dealers, develops partnerships, negotiates programs, identifies opportunities, conducts business reviews, trains partners, analyzes performance, and executes regional plans. The role includes trade show participation, project management, strategic planning, reporting, and frequent travel to build customer relationships and achieve sales goals.
Summary Generated by Built In
Company Overview:

Established in 2002, FOH® is a global award-winning hospitality and foodservice manufacturer brand including: Front of the House® and room360˚ by FOH®. Delivering more than products, our company and culture has received numerous recognitions through the years and was also featured in Fortune Magazine as “Best Workplaces in Manufacturing and Production”. We are proudly certified as WBENC (Women’s Business Enterprise National Council) and LGBT Business Enterprise (LGBTBE®) partners and suppliers. 

FOH® offers an environment where entrepreneurial spirits are given the opportunity to grow without limits in a culture where you can influence the company's path. We are guided by our inclusive team, culture, commitment to sustainability, and diversity. 

Position Summary:

The Sales Manager is part of the FOH® sales team. This role contributes to the success of the company by developing regional strategies to achieve revenue and expense budgets. The Sales Manager supports our vision by being dedicated and committed to strategic growth in new and existing business and Rep partnerships.

Additional Information:

  • This is a permanent full-time position
  • Starting range is $100,000+ annually + bonus incentives 
  • This position is focused on Mid- Atlantic & Northeast customers, and an ideal candidate resides on the Mid- Atlantic & Northeast of the United States
  • Experience with managing manufacturing representatives group and dealers

Major Duties Include:

  • Actively works with the Sales Associate Director and/or the Sales Director in strategic planning and goal setting of all aspects of the region
  • Develops regional strategies to manage manufacturing representatives and dealers to reach sales goals
  • Develops, negotiates, implements, and measures dealer-specific programs
  • Utilizes Business Technology tools to drive customer retention and to optimize sales opportunities
  • Identifies new segments and new areas of opportunity
  • Builds and maintains rapport with key business partners
  • Trains and develops Rep and dealer community on FOH® product, brand and solutions
  • Prepares and conducts insightful business reviews with Reps and key business partners to ensure consistent communication and growth
  • Successfully transforms strategies into tactical and measurable action plans
  • Consistently engages in regional SWOT analyses for future needs identification 
  • Implements and executes large-scale projects from start to finish, using project management skills
  • Participates in inter-departmental meetings and is an external resource for organizational growth
  • Prepares monthly analytical reports on performance, wins, and shortfalls
  • Actively participates in planning of regional and dealer trade shows, as well as attends these shows as needed
  • Actively participates and engages in all one-on-one and group meetings
  • Performs other duties as assigned
  • Promotes our FOH® Culture through action and leadership

Travel Requirements:

  • 50-60% overnight travel
  • Frequent air and auto travel will be necessary to attend trades shows throughout the year and build relationships with strategic accounts

Education, Experience, and Computer Skills:

  • Minimum of 5+ years’ experience in sales related to table-tops, hospitality, buffet, guest room luxury accessories or related industry required
  • Proficient in all Microsoft Applications
  • Knowledge in CRM systems; HubSpot 
  • Basic knowledge of ERP systems; SAP Business One
  • College degree preferred

Skills Needed for Success:

  • Ability to negotiate and close deals
  • Return on investment mindset as it relates to scheduling, travel, and sales efforts
  • Stress and time management skills
  • Analytical, creative, practical problem-solving skills
  • Customer service and interpersonal skills
  • Work collaboratively and as part of a diverse team 
  • Communicate with excellence and clarity, both verbally and in writing 
  • Project management skills and strong attention to detail
  • Tech- savviness 
  • Strategic thinking, planning, and execution
  • Ability to re-arrange tasks as priorities change 
  • Provides and follows directions and works under pressure to meet deadlines 
  • Presentation and public speaking skills
  • Balances quick decision-making with thoughtful judgment 
  • Complete projects as a self-starter with minimum supervision
  • Mentoring, coaching and leadership skills

Desired Characteristics and Qualifications: 

  • Organized, action and detail oriented 
  • Demonstrates sound work ethics 
  • Possesses cultural awareness and sensitivity 
  • Highly enthusiastic, positive-minded, and composed in challenging situations 
  • Thrives in a goal-driven environment 
  • Nimbleness to respond to ever-changing priorities in a high-growth environment 
  • Decisiveness
  • High emotional intelligence 
  • Flexible to work outside normal work hours
  • Acts and performs with an “ownership mentality”

Benefits & Pay:
At FOH®, we value our team members as our most important asset, which is why we offer a benefits package designed with their well-being in mind. In addition to multiple medical and dental options with supplemental insurance and 401(k) plan (fully vested) and bonus incentives, we offer paid holidays, vacation, and even time off to volunteer in the community and local charities. Our team also enjoys a collaborative culture that supports their growth.

The salary/hourly range for this role represents numerous factors considered in the hiring decisions, including, but not limited to, work experience, territory, geographical location, etc. As such, starting pay for the successful candidate(s) could fall anywhere within the stated range.

Passionate about what we do and how we do it, we value different perspectives from people of all backgrounds and actively recruit diverse team members. "Be yourself! We like it that way". Bring your experience and join a team that strives to deliver impactful solutions to our partners worldwide.

Our websites are the perfect place to learn more about FOH®

www.fohworldwide.com | www.frontofthehouse.com | www.roomthreesixty.com

Company Awards & Recognitions:
Diverse and Inclusive Employer 2023, 2024, and 2025
Most Family Friendly Employers 2023, 2024, and 2025

Fortune Best Workplaces in Manufacturing & Production 2023
Fortune Best Workplaces in Manufacturing & Production 2020
Best Dog-Friendly Company 2021
Best Workplaces in Manufacturing & Production 2019
Best Workplaces for Women 2019
Best Workplace for Women 2018
Best Medium Workspaces 2018
Best Workspaces in Manufacturing & Production

Skills Required

  • Minimum 5+ years of sales experience related to tabletops, hospitality, buffet, guest room luxury accessories, or a related industry
  • Experience managing manufacturing representatives groups and dealers
  • Proficiency in Microsoft applications
  • Knowledge of CRM systems, specifically HubSpot
  • Basic knowledge of ERP systems, specifically SAP Business One
  • College degree
  • Ability to negotiate and close deals
  • Project management skills
  • Presentation and public speaking skills
  • Mentoring, coaching, and leadership skills
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The Company
129 Employees
Year Founded: 2002

What We Do

FOH is a global foodservice and hospitality company that designs and manufactures commercial-grade solutions for restaurants and hotels. Its brands include Front of the House, offering tabletop and buffet products, and room360, focused on hotel essentials. Headquartered in Miami, FOH serves customers worldwide through showrooms and distribution centers, with products in stock and ready to ship for restaurant and hotel customers.

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