Regional Sales Manager - Mid-Atlantic/North Florida

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview

The Regional Sales Manager is responsible for driving sales growth, strengthening dealer relationships, and expanding Boston Whaler’s market presence across an assigned territory. This role supports the company’s mission of delivering the safest, highest-quality boats on the water and an exceptional ownership experience for every customer. The RSM will work collaboratively with dealers and internal teams to achieve wholesale and retail sales targets, improve customer satisfaction, and ensure regional performance that supports overall company profitability.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:

Sales & Market Performance

• Achieve annual wholesale and retail sales goals by partnering with an established network of Boston Whaler dealers.
• Identify strategies and action plans to grow market share, improve dealer performance, and increase NPS scores.
• Implement and support the company-approved sales and distribution plans ensuring total market coverage and penetration.
• Analyze market data and dealer performance to make informed recommendations that drive regional growth and profitability.
• Manage available incentive funds to maximize retail impact while maintaining budget compliance.

Dealer Relationship Management

• Build and maintain strong dealer partnerships through regular communication, coaching, and field visits.
• Support dealer inventory management, ensuring alignment with regional demand and company objectives.
• Collaborate with dealers on marketing initiatives, retail promotions, and events such as boat shows, demo days, and open houses.
• Recruit, onboard, and develop new dealers where appropriate to strengthen Boston Whaler’s network.
• Educate dealers on new models, product features, incentive programs, and best practices to improve sales execution and customer satisfaction.

Cross-Functional Collaboration

• Partner with Marketing, Product Development, Engineering, and Finance teams to share market insights and support product and program development.
• Provide regular field intelligence regarding competitive activity, market trends, and consumer preferences.
• Deliver timely and accurate reports including call summaries, inventory analyses, expense documentation, and travel itineraries.

Customer & Brand Experience

• Represent Boston Whaler in a professional, polished manner consistent with the brand’s premium positioning and customer expectations.
• Demonstrate products and features to end users and assist in sales training of dealer personnel.
• Promote best practices to enhance the customer ownership experience and strengthen long-term brand loyalty.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Minimum 5 years of retail sales or channel management experience, preferably in the marine, RV, or automotive industries.
• Strong communication, presentation, and negotiation skills.
• Ability to analyze data, identify trends, and make strategic recommendations.
• Willingness to travel extensively, including some weekends for dealer visits, boat shows, and other events.
• Working knowledge, or ability to quickly learn various technologies and platforms

Preferred Qualifications:

• Bachelor’s degree in business, marketing, or a related field preferred.
• Boating experience is strongly preferred.
• Location in-territory is ideal, but not mandatory

This position is a commission-based pay structure, allowing you to earn based on your performance and sales achievements. The anticipated pay range for this position is $82,000 to $133,000, annually. Actual earnings will depend on various factors, including your sales skills, experience, market conditions, and individual performance.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people.  We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we’re proud of being recognized for making a splash with numerous awards!

About Brunswick Boat Group

Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

For more information about EEO laws, - click here

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].