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Halter is on a mission to unlock more productive and sustainable farming.
The Role
The Regional Sales Lead will manage a territory, coach sales team members, drive accountability, and generate business for Halter's virtual fencing technology while ensuring customer success through effective relationship management.
Summary Generated by Built In
About the role
Ever dream about playing cowboy/cowgirl but also being in the tech industry? Look no further than Halter! As the leading provider of virtual fencing technology, Halter is on a mission to enable 50% of the world’s landmass to be more productive and sustainable. This role leads a team that is the tip of the spear when it comes to being boots on the ground in your territories.
As a Regional Sales Lead at Halter, you will serve as a regional leader responsible for both individual territory performance and broader team success. This hybrid role combines frontline sales execution with people leadership—supporting, coaching, and driving accountability across a team of up to four Territory Managers.
You’ll be directly responsible for your own commercial territory while helping scale our business and customer success throughout your region. This is a key leadership position focused on turning high-potential Territory Managers into top performers while fostering a culture of excellence, discipline, and customer impact.
Your day-to-day could include being on horseback helping customers gather their cattle, on a side-by-side traversing their pastures talking about how Halter could benefit their pastures, or attending industry events like CattleCon or your local Livestock Association meetups. You are a people leader, leading your team by example and from the front.
Compensation: $170K OTE. The variable component is uncapped.
This role is based in the Pacific Northwest. Frequent travel is required as part of the position.
What your day could look like
- Set the standard for performance by leading from the front.
- Provide hands-on coaching and clear feedback to drive Territory Manager success.
- Foster a high-performing, supportive, and accountable team culture.
- Manage both your own and your region’s sales targets.
- Set high standards, track inputs, and consistently deliver results.
- Encourage your team through challenges and maintain a culture of excellence.
- Prospect through outbound efforts—driving up ranch driveways, attending cattle auctions, and meeting with Livestock, Cattlemen's, and Stockmen’s Associations.
- Field inbound leads and prioritize high-impact sales activities.
- Conduct in-field sales—meeting with producers at kitchen tables, on horseback, or in pastures to demonstrate Halter’s value.
- Identify growth opportunities within current accounts.
- Work to expand product adoption, building long-term value for ranchers and Halter.
- Manage today’s deals while building a strong pipeline for future months.
- Qualify leads rigorously and maintain a disciplined approach to sales forecasting.
- Build lasting relationships that extend beyond the sale.
- Ensure smooth handoff to onboarding teams while staying engaged to support customer success.
- Own the full customer experience during onboarding and deployment, advocating for their success.
- Treat your territory as your business—ensuring no opportunity or stakeholder is overlooked.
- Build relationships with local, state, and federal agencies, agricultural groups, and key influencers.
- Serve as the voice of your customers within Halter.
- Provide actionable insights to improve products and processes.
- Work cross-functionally to resolve customer issues quickly and effectively.
- Partner with internal teams to ensure customers in your region feel fully supported.
- Attend relevant industry and Halter events to generate leads and strengthen customer relationships.
- Conduct demonstrations and network to expand Halter’s market presence.
- Share insights and ideas to optimize and evolve the sales process for the US market.
- Help drive greater efficiency and effectiveness as Halter scales.
Lead and Coach Your Team
Own Regional Performance
Generate and Close New Business
Expand Existing Accounts
Manage Pipeline & Sales Targets
Customer Account Management
Territory Ownership & Stakeholder Engagement
Gather Field Learnings & Feedback
Collaborate Across Teams
Represent Halter at Industry Events
Contribute to US Sales Strategy
You’ll be great if you’re
- A high-performing salesperson who leads from the front and brings others along with you.
- A thoughtful coach who can diagnose performance issues, inspire improvement, and give clear feedback.
- A sharp operator who can juggle pipeline, people, and strategy—without dropping the ball.
- A confident communicator who’s as comfortable with producers as with internal stakeholders.
- A mission-driven teammate who thrives in a scrappy, high-performance environment.
- You’re comfortable with the unknown and thrive in highly ambiguous environments
- 4+ years in sales, with at least 1 year of experience in a formal or informal leadership role.
- Strong understanding of cattle operations, pasture-based grazing, or rural agriculture.
- Demonstrated success in pipeline generation, closing deals, and managing long sales cycles.
- Prior experience mentoring teammates or leading customer-facing field teams.
- Willingness to travel frequently throughout your region.
Minimum Requirements
- 4+ years in sales, with at least 1 year in a formal or informal leadership role.
- Strong understanding of cattle operations, pasture-based grazing, or rural agriculture.
- Demonstrated success in outbound pipeline generation, deal closing, and long sales cycles.
- Prior experience mentoring or leading customer-facing field teams.
- Willingness to travel frequently within your region.
Why our team loves working at Halter
- Every now and again a company comes along that disrupts and transforms an entire industry, leaving society in a better place. Few people get the opportunity to work at companies like these. Halter is an incredible technology transforming an essential industry. We have a genuine and shared connection to our mission to make a difference in the world.
- Our product changes the lives of our customers, directly improving their livelihoods and their lifestyle. Your work matters.
- Dedicate yourself to solving real-world problems alongside an epic team in a high-growth culture. The excitement, risk and reward of a high-growth technology scale-up on the global stage. Our ideas are truly valued, we are able to move fast, and our impact is real.
- Our personal growth is important. Halter offers an annual USD$750 self-development budget to be used for anything that fuels personal growth.
- Health Benefits - We offer best-in-class insurance for our employees, so they can care for themselves and their families.
- 12 weeks of paid parental leave for primary or secondary caregivers plus many other parental benefits that support you and your family.
- Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
- We're proud to offer 401k and make an employer match. We offer a 100% match on the first 3% you contribute, and a 50% match on the next 2%.
- Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
About Halter At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures. To find out more, visit our careers website, LinkedIn & Instagram. Join our team Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit! If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch! Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our careers website, LinkedIn & Instagram.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
What the Team is Saying
Nicola
North Island Business Development Manager
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The Company
What We Do
We bridge deep tech into farming. Halter enables farmers to remotely shift, virtually fence and proactively monitor their cows’ health and behaviour. Can you imagine watching 500 cows or cattle walk calmly towards the milking shed or their next break? No quad bikes, no dogs, no fences. Just a mob of cows walking at their own pace. People say it looks like magic. Our customers are revolutionising farming with Halter. It's changing lives and transforming an industry.
Why Work With Us
There's something special about being surrounded by spectacular people making real change in the world. At Halter, you'll do your best work, with the best people and have the biggest impact in a culture grounded in performance.
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Halter Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our field teams are often on the road however, we believe that in-person interaction is key to building a high-performing culture so there will be times when we would like our team to meet in person.
Typical time on-site:
Not Specified
