Regional Sales Director, Mexico

Please submit English resume for consideration. 

FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji Islands), is the #1 imported bottled water brand and the top-selling premium bottled water in the United States. Available in over 75 countries, FIJI Water continues to expand its global footprint across retail, on-premise, and direct-to-consumer channels.

Reporting to the Vice President of International, the Regional Sales Director (RSD), Mexico is responsible for leading all commercial activities for FIJI Water and Wonderful Wines portfolio across Mexico, from strategic planning through in-market execution, to deliver profitable and sustainable growth. This role requires a strong commercial leader who combines strategic thinking with hands-on execution, working cross-functionally to drive distribution, market share, and brand presence.

Commercial Leadership & P&L Ownership

• Own full market P&L, including revenue, volume, pricing, and market share targets
• Lead annual planning, forecasting, and multi-year business strategy
• Manage trade investment to ensure optimal ROI
• Drive pricing strategy, SKU mix, and channel mix to deliver profitability goals

Route-to-Market & Distributor Management

• Develop and optimize route-to-market strategy across on-trade, retail, and eCommerce channels
• Lead distributor selection, onboarding, and ongoing performance management
• Partner with distributors to drive execution excellence across availability, visibility, and promotions
• Identify opportunities to grow revenue and improve cost efficiency, including co-investment initiatives

Key Account & Trade Management

• Lead negotiations with key national and regional accounts
• Develop and execute Joint Business Plans (JBPs) with distributors and key customers
• Expand distribution across priority accounts and channels
• Set account-level goals and maintain strong relationships to unlock growth opportunities
• Monitor competitive activity and translate insights into actionable strategies

Cross-Functional Collaboration

• Partner closely with Marketing to align brand initiatives with commercial objectives
• Collaborate with Operations and Logistics to ensure forecast accuracy and service levels
• Work with Finance to manage budgets, report monthly financials, and oversee accruals, invoicing, and financial controls
• Partner with Category Insights and Marketing to develop impactful customer presentations

Market Execution & Operations

• Oversee end-to-end sales process, including purchase orders, fulfillment coordination, and distributor execution
• Ensure strong in-market execution across merchandising, promotions, and brand standards
• Conduct product training for accounts and support key customer engagements
• Identify and participate in key events and activations to drive brand awareness
• Monitor market trends and anticipate shifts in customer and competitive dynamics

• Bachelor’s degree in Business, Finance, or related field preferred
• 10+ years of experience in CPG, beverage, FMCG, or luxury goods
• 5+ years of experience in:
  • P&L management, including financial planning and forecasting
  • Distributor management within a CPG environment
• Strong understanding of sales, trade marketing, and route-to-market strategy
• Proven success managing key accounts and negotiating with senior stakeholders
• Bilingual in English and Spanish
• Strategic thinker with strong execution orientation
• Highly analytical with strong problem-solving and project management skills
• Ability to operate independently and lead in a fast-paced, evolving environment
• Strong relationship builder across customers, distributors, and internal teams
• Effective communicator with strong presentation skills
• Entrepreneurial mindset with a proactive, solutions-oriented approach

This role will require up to 20% travel internationally and may require going into our Wonderful office in Mexico City. You will have the right to live and work in Mexico at the time of applying. The successful candidate may be subject to undergo a Police Check and/or Pre-Employment Drug Test.

This is an exciting time to be a part of Fiji Water, as we transform our business to ensure we meet our customer’s needs. This role also offers growth and development opportunities that come with working for a large, global organization. Join a team where innovation is encouraged, ideas are celebrated, and every drop of progress matters. You won’t just manage a territory – you will help to sustain a legacy!

• Competitive benefits package (salary plus bonus)
• Opportunity for development and internal mobility
• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
• Project Wonderful - Staff spend a day in the community helping with various projects
• Company focused on wellness and health

FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium imported bottled water in the United States. FIJI Water is the water of choice among discerning consumers and top chefs.  Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 90 countries. To discover Earth’s Finest Water®, please visit www.fijiwater.com, like us on Facebook, or follow us on Instagram or Twitter.

FIJI Water is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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