Regional Product Marketing Leader - CT

Job Description SummaryLead product marketing initiatives and marketing action plan for CT. Deliver a high impact and business driven outcomes for this critical modality for the Imaging business. Ownership of NPI strategy, deployment of market relevant sales collateral and training modules, value props and evidence documents, and KOL engagement. Maintain understanding of market dynamics, competitive intel, and support business leader in strategic planning exercises. Own and collaborate with functional marketing to drive high impact customer events showcasing products, technology, and customer clinical outcomes.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job DescriptionRoles and Responsibilities

• Develops a regional portfolio strategy including product positioning, market segmentation/targeting and installed base retention. Growth generation for products in a specific region through demand creation and funnel acceleration

• Utilizes in-depth knowledge of own and others sales territory, product lines, markets, sales processes or customer groups and uses analytical thinking and commercial experience to execute policy/strategy

• Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market

• Uses some judgment and has some ability to propose different solutions outside of set parameters to address more complicated, day-to-day problems with projects, product lines, markets, sales processes, or customers. Ability to prioritize information for decision making. Uses technical experience and analytical thinking. Uses multiple internal and limited external sources outside of own teams to arrive at decisions

• A job at this level requires strong interpersonal skills. Acts as a critical resource for business leader for their strategic planning exercises and leadership reviews

Required Qualifications

• Bachelors degree in engineering or related field with a Masters degree in Business / Marketing or allied specialties

• Minimum 8+ years of experience in Med Tech industry in a marketing function

Desired Characteristics

• Experience and awareness working with Imaging product portfolio in a sales / marketing / product management capacity

• Strong oral and written communication skills

• Demonstrated ability to analyze and resolve problems

• Ability to document, plan, market, and execute programs. Established project management skills.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Disclaimer: GE HealthCare will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs. Never send money to anyone suggesting they can provide employment with GE HealthCare. If you suspect you have received a fraudulent call , please fill out the form below: https://www.ge.com/careers/fraud

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