Product Marketing Manager

Posted 5 Days Ago
Bengaluru, Karnataka
Hybrid
Artificial Intelligence • Software • Virtual Reality
The Role
Convai is seeking a Product Marketing Manager to work on enabling Conversational AI for virtual world developers. The role involves promoting products for virtual world creation and interacting with AI characters in various applications.
Summary Generated by Built In

Careers at Convai


We are excited that you are interested in exploring possible career options with Convai. If creating intelligent NPCs and their applications excite you, we want to talk to you. Here’s a brief on how we believe the world will change in the coming years and how we will build a team of people who are committed to making that happen.


Mission


The kind of Conversational AI we saw in Artificial Intelligence movies or read in science fiction novels is now a reality. Convai is making them available to developers, specifically virtual world developers, who would take our APIs and plugins to power Characters in virtual worlds. These characters are effectively human-like robots in virtual world environments. A future where interacting with AI characters as seamlessly as with any real human is very close and the possibilities that arise with that are fascinating. Convai is committed to enabling this tech to develop games with characters that you can engage in various forms and immerse yourself in that narrative experience, bots that you can have as companions just like a real friend. Not only does Convai enable futuristic sci-fi level games but the potential for learning and training is immense. Traditional education can be transformed with interactive characters that are effectively personal tutors and can teach subjects in a fun and interactive way. Whether it is for K12 learning or for professional training in any industry such as healthcare or manufacturing, Conversational AI characters in virtual worlds can benefit them all. Convai is committed to making this future happen. Does this future excite you?


Core Values


Passion - Loving your work is an absolute must. Each of us in the company is excited about what we do and thereby we think about it all the time. We want you to be the same. That way you won't be “working” and the work will be something you love to do.


Developer obsession - We are creating products for virtual world developers. They are our primary users and customers and thereby will be our best advocates if we serve them well. We would be known as the earth’s most developer-centric company. Making life a breeze for the developer when it comes to using our products and services is part of our core value.


World-class - We are working on an area that will shape the future of how applications, experiences, and games are made. We are building a team of world-class researchers, engineers, and designers who are either already best in class at their craft or will stop at nothing to improve themselves and be the world's best. This is deeply tied to their work ethic and their desire to constantly seek feedback and improve.


Leaders - Leadership abilities arise when you have deep expertise in an area and are willing to take responsibility and ownership of that area. We want each person on the team to be able to have such ability and thereby can work autonomously towards their objectives and do their life’s best work so far.


Culture - Not only is it enough to be the absolute best at your craft, but it is also equally important to be someone people like to work with. We work with people that we like and trust but also admire their abilities. While being friendly, helpful, and respectful is key, it also comes down to taking responsibility for your work area, being clear and focused, communicating clearly, and having intellectual honesty.


Innovation-driven - We strive to be extremely innovative in what we do. If we are not innovating, we are dying as a startup. Every person on the team would require a level of innovation mindset and you’re constantly seeking ways to innovate either on the product or on the business side.


Role: Technical Product Marketing Manager


As the Technical Product Marketing Lead at Convai, you will be pivotal in driving our brand's growth and shaping its identity in the gaming and tech industry. You will be responsible for crafting and executing data-driven marketing strategies that showcase the capabilities of our next-generation NPCs. You need to be highly technical, have a passion for 3D worlds, and be technically versed in 3D worlds, gaming, or AI. You must have a proven track record of leading highly technical campaigns that resonated widely. 

Responsibilities

  • Brand Building & Messaging: Leverage superior communication skills and a solid aesthetic sense to define and elevate the Convai brand. Create compelling content across platforms (website, LinkedIn, Twitter, etc.) and continually monitor engagement metrics to refine messaging, identify keywords, and target audiences creatively. 
  • Visual Identity: Lead visual direction for Convai, ensuring all assets resonate with our product's visual-centric nature. Ensure consistent representation across platforms and within product experiences.
  • Growth & Engagement Strategy: Develop, execute, and monitor multi-channel marketing campaigns to drive conversions. Track and optimize key growth KPIs, including user acquisition, engagement, and conversion rates. Embrace a growth-hacking mentality to identify and leverage emerging traction channels.
  • Product Positioning: Work closely with product, design, and the CEO to ensure cohesive and accurate product representation. Leverage insights from AI, gaming, and transitional technologies to position Convai effectively in the market.
  • Content Repurposing & Campaign Execution: Collaborate with contractors to bring campaigns to life, ensuring versatile use of assets (e.g., adapting videos into blogs) for maximum reach and engagement.
  • Developer Nurturing & Brand Monitoring: Implement re-engagement initiatives to nurture existing leads and developers, analyzing re-engagement metrics to adjust strategies. Utilize experience in the gaming and 3D industry to bolster Convai's brand and monitor brand sentiment metrics.

Must-have qualifications

  • Technical background & Education: you need to understand highly technical products and work with subject matter experts to tell a story to developers. A minimum of a bachelor's (master’s is a plus) in a STEM field is also required. Ideally, a background in AI, physics or mathematics with demonstrable intellectual curiosity. 
  • Aesthetic Excellence: A standout portfolio showcasing impeccable aesthetics and brand-focused creations.
  • Marketing Expertise: Demonstrated success in large-scale marketing campaigns and email marketing initiatives, focusing on measurable outcomes.
  • Engaging Video Content: Experience leading and growing a YouTube channel, highlighting an ability to captivate audiences through video content.
  • Analytical Communicator: Exceptional communication skills paired with the ability to transform data into actionable business insights, a balance of creativity and analytical problem-solving.
  • Growth & Platform Mastery: Proven record in driving significant growth using innovative, metrics-driven marketing strategies. Minimum of 2 years in mobile media buying on substantial platforms like Google, Facebook, and TikTok.

Nice-to-have

  • Experience working with game engines and understanding the gaming industry's nuances.
  • Familiarity with AI and its application
  • Proficiency in managing and growing a Discord community, fostering an engaged and interactive user base.
  • Proficiency in marketing tools such as HubSpot, Gmass, Hootsuite, and Sprout Social (social media management).

Bottom line: If you’re open to taking yourself to the next level and doing your best work that you’d be proud of, Convai would be an ideal place for you.

The Company
HQ: San Jose, CA
34 Employees
On-site Workplace
Year Founded: 2022

What We Do

Enabling characters in virtual worlds with human-like conversation capabilities.

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