Regional On Premise Manager

Company Description

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

Commencing in 2025, the Regional On Premise Manager (ROPM) has the overall responsibility for breaking down and implementing the national business plan in the NSW region. The manager is managing 8-12 Sales Representatives including 2 Field Coaches.

As the face of the brand in the market, and together with the team, they optimise sales, brand presence and awareness throughout the full On Premise channel, including sub channels. The ROPM has the overall responsibility to drive a profitable growth through engaging distribution partners, direct customers and ensuring efficient route to market solutions. The manager is, together with the State Leadership Team, responsible to drive national & state consumer marketing campaigns to grow relevance for the brand in various targeted occasions.

Job Description

THE ROLE MODEL

• Be the credible voice of On Premise for the brand in the state. Ensure appropriate communication flow and knowledge transfer within the regional and national teams. Secure and optimise the teamwork with all related business units. 

• Bring the brand premium values of the brand to life as a role model for the entire team and the On Premise network. 

• Constantly monitor image standards within the team. 

• Use your unique personality to showcase this premium brand and to build effective relationships with strategically important customers and industry contacts. 

THE TEAM LEADER

• Build and maintain a strong and highly effective team. Lead and coach all direct reports in a motivational way for increased productivity and engagement. 

• Drive recruitment and development with sharp selection and retention. 

• Take ownership of the regional training plan. Guarantee customised trainings and coaching on a benchmark level to ensure continuous development of the team so that they stay on the cutting edge. 

• Evaluate the skill level of the On Premise team on a permanent basis and adjust plans to reach targets. Spend sufficient time in the field with the team to evaluate progress. 

• Ensure continuous development within the team through proper succession preparation. 

THE STRATEGIC OPERATOR

• Take full responsibility for the development and implementation of the regional On Trade business plan tailored to meet ambitious company goals. Continuously evaluate execution by spending time in field and by setting up appropriate KPI’s. 

• Set up a proper route planning to ensure excellence in coverage and execution. 

• Manage team to drive horizontal as well as vertical growth. 

• Know your market like the back of your hand. Spend an appropriate amount of time in the field to stay close to market dynamics, secure and optimize existing execution and maintain a sharp look-out for new opportunities - winning them over for the brand. 

• Together with the Marketing department, find and develop marketing strategies and concepts to leverage the brand and increase product consumption in the ever-changing On Premise environment. 

• Ensure availability, activation, and execution in relevant third-party events across the region. 

THE BUSINESS MANAGER

• Plan and continuously develop the geographical area and team structure including human resource evaluation and allocation. 

• Manage and optimise available team resources, such as budget and Point of Sale material effectively. 

• Carry out ongoing analysis of market research, KPI’s and reporting tool database with an insight into action mentality. 

Qualifications

• 4+ years sales experience with a strong track record of success.

• 2+ years of people management experience (beverage preferred).

• Tertiary education in Business, Marketing or similar (preferred).

• Strong On Premise trade industry knowledge and established contacts in the hospitality and event scene - and/or the ability to establish these quickly and smoothly. 

• A Social Chameleon who is able to adapt communication, you are extroverted and not afraid to approach people. Inspire others with your genuine nature and contagious "can-do" attitude. 

• Strategic and innovative commercial acumen (strong understanding of sales processes and financial systems). 

• Strong planning, analytical, prioritization and organisational abilities.

• Clear understanding of markets, sales and distribution, consumer behavior and competitor activity in FMCG context. 

• Solid presentation and communication skills such as selling, negotiating, training, coaching and active listening. 

• Self-motivated and can work independently in a high energy, fast-paced, field-based environment. Able and willing to work very flexible hours (including nights and weekends – sometimes out of state).

Additional Information

This is a permanent full-time position with Red Bull Australia, meaning we can only consider Australian or New Zealand Citizens, or Permanent Residents.

Thank you recruitment agencies, but we will be hiring this role directly.

You warrant that:

• You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.