The Regional On Premise Manager is responsible for the On Premise volume and the development of the brand in the assigned region by leading the Musketeers in an effective way, and by managing and optimizing the available resources to achieve Business Plan objectives. The ROPM trains and develops the Musketeers continuously to secure a high-performing team.
Job Description"LIVING" THE RED BULL ON PREMISE CULTURE
Assume and live the Red Bull OP Culture. Creation of “kindred spirits”.
Being brand ambassador in front the Musketeers and the On Premise network.
Monitoring image standards within the Musketeer team regarding the brand premium values of Red Bull.
COMMUNICATION
Fluent communication and know-how exchange with his/her Musketeers and the National On Premise Manager.
Permanent teamwork with other On Premise Regional Managers.
Securing and optimizing the relation with all regional business units, especially Off Premise and Culture in the region.
EVENT ACTIVATION
Ensures availability, premium On Premise activation and High 5 execution at third party and Red Bull events.
Attendance on key 3rd party and Red Bull events.
Monitor customer incentives by searching the profitability of all invitations.
AREA MANAGEMENT
Planning and continuously developing of her/his area in the regional business plan. Secure the implementation of the national business plan in the region.
Manage team to drive horizontal and vertical growth by putting the national On Premise strategy into practice. Permanently searching for new opportunities and securing the existing ones.
Setup a proper route planning to secure perfect outlet coverage in the respective area.
Builds and maintains relationships with key On Premise partners in the assigned area.
ADMINISTRATION
Ownership of the regional On Premise budget in relation with the national business Plan.
Keeping records of all Musketeer activities in the region. Fulfilment of reports dead lines.
Compile and reports of competitors activity in the region.
ON PREMISE MARKETING
Development of the regional On Premise marketing strategy together with the National On Premise Marketing Manager and putting it into practice.
Locate offset financial contribution with added value solutions to main accounts which build long term credibility & partnership.
TRAINING, COACHING, MOTIVATING AND ASSESSING
Set up and execute the regional training plan for the Musketeer team.
Responsible for conducting training sessions with the team towards desired outcome.
Coaching and training of Musketeers on the job based on observed strengths and opportunities. Spends a minimum of four days a week in the field with his/her Musketeers.
ART OF MUSKETEERING
Seek out and engages continuously potential qualified candidates that best fit Musketeer job description.
Screen Applicants based on resume and referrals, ask relevant questions during interview process.
Assess Candidates on both substantive answers to interview questions as well as overall communication and sales skills and presentation.
- University – Bachelor’s degree preferred (business, marketing or similar).
- Recommended 3-4 years sales experience with a strong track record of success.
- Recommended 2-3 years of management experience (in the On Premise beverage industry is a plus).
- Strong On Premise industry knowledge, contacts and experience in “the scene”.
- Strong analytical, planning and financial skills.
- Clear understanding of markets, sales & distribution, competitor activity, consumer behaviour in FMCG context.
- Driver's License.
- Fluent in written and spoken English.
- Very high negotiation and communication skills.
- Fully understands and embraces the musketeer profile.
- Must be proficient in EDV (Word, Excel, Power Point, etc.).
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
Skills Required
- Bachelor's degree in business, marketing, or a similar field preferred
- 3-4 years of sales experience with a strong track record of success
- 2-3 years of management experience
- Strong on-premise industry knowledge, contacts, and experience
- Strong analytical, planning, and financial skills
- Understanding of markets, sales and distribution, competitor activity, and consumer behavior in an FMCG context
- Valid driver's license
- Fluent written and spoken English
- Very high negotiation and communication skills
- Understanding of and alignment with the Musketeer profile
- Proficiency in Microsoft Word, Excel, and PowerPoint
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
