The Regional On-Premise Manager has the overall responsibility for breaking down and implementing the national business plan in the assigned region (Alexandria, Delta, and Red Sea). The ROPM is the leader of the Musketeers. As the face of the brand in the market and together with his team, he optimizes sales, brand presence and awareness throughout the On Premise channel (HORECA).
Job DescriptionThe Role Model
Be the credible voice of On Premise for Red Bull. Ensure appropriate communication flow and knowledge transfer within the regional and national teams. Secure and optimize the teamwork with all related business units.
Bring the brand premium values of Red Bull to life as a role model for the entire team and the On Premise network. Constantly monitor image standards within the team.
Use your unique personality to showcase this premium brand and to build effective relationships with strategically important customers and industry contacts.
The Team Leader
Build and maintain a strong and highly effective team. Lead and coach all direct reports in a motivational way for increased productivity and engagement.
Take ownership of the regional training plan. Guarantee customized trainings and coaching on a benchmark level to ensure continuous development of the team so that they stay on the cutting edge.
Evaluate the skill level of the On Premise team on a permanent basis and adjust plans to reach targets.
Spend sufficient time in the field with the team to evaluate progress.
Ensure continuous development within the team through proper succession preparation.
The Strategic Operator
Take full responsibility for the development and implementation of the regional On-Premise business plan tailored to meet ambitious company goals.
Continuously evaluate execution by spending time in field and by setting up appropriate KPI’s.
Set up a proper route planning to ensure excellence in coverage and execution.
Manage team to drive horizontal as well as vertical growth.
Know your market like the back of your hand. Spend an appropriate amount of time in the field to stay close to market dynamics, secure and optimize existing execution and maintain a sharp look-out for new opportunities—winning them over for Red Bull.
Ensure availability, premium On Premise activation and High 5 excellence at third party and Red Bull events.
The Business Manager
Plan and continuously develop the geographical area and team structure including human resource evaluation and allocation.
Manage and optimize available team resources, such as budget and POS material effectively.
Carry out ongoing analysis of market research, KPI’s and reporting tool database with an insight into action mentality.
QualificationsMinimum 6 years of sales experience with a strong track record of success. With minimum 2 years of management experience (in the FMCG business).
Strong On Premise (HORECA) industry knowledge and already have established contacts in the night scene or gastronomy, and/or you are able to make them quickly and smoothly.
Open, extroverted, and not afraid to approach people. Inspire others with your genuine nature and contagious "can-do" attitude.
Ability to think and act like an entrepreneur.
Strategic and innovative commercial awareness and acumen (strong understanding of sales processes and financial systems).
Strong planning, prioritization, and organizational ability.
Highly developed analytical skills. Ability to translate data and insights from market research, sales analyses, and forecasts into effective sales activation as well as compelling brand-marketing activities in response to changes in the On-Premise environment.
Social Chameleon. Understands all groups of people, what every type of person must deal with daily and knows how to act around them. Possesses self-awareness and can adapt communication, presentation, and professional appearance according to audience and scene.
Clear understanding of markets, sales and distribution, consumer behavior, and competitor activity in FMCG context.
Solid presentation and communication skills such as selling, negotiating, training, coaching and active listening.
Self-motivated and can work independently in a high energy, fast-paced, field-based environment.
Able and willing to work very flexible hours (including nights and weekends).
Value focus, professionalism, responsibility, and passion.
Proficient in MS Office.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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