Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
Join Us & Help Make Life Good!
Why LG?
At LG, we don’t just create innovative technology — we create experiences that make life good. We're committed to growth, wellness, and a culture where your success feels just as cool as the air our systems deliver.
About LG Air Solutions
We keep homes cozy, businesses comfortable, and environments efficient — all powered by world-class HVAC innovation. If you're inspired by technology that truly makes life better, you’ll fit right in.
Location: Orange County, CA
No relocation assistance available. Role based at our brand-new, light-filled Training Center — just a breeze away from John Wayne Airport.
The Opportunity
We’re looking for a Regional Marketing Specialist who loves to bring brands to life in the real world. You’ll be the go-to marketing champion supporting distributors and dealers across the region — building buzz, driving connection, and making sure LG shines everywhere we show up.
If you're someone who thrives on collaboration, brings creative energy to every conversation, and loves helping partners succeed, this role is your moment.
What you’ll get to do:
Champion Our Distributors
- Be their primary marketing wing-person
- Support onboarding & brand enablement
- Partner on launches, campaigns, events & promotions
Power the Co-Op Magic
- Guide funding, approvals & marketing best practices
- Help partners use co-op dollars smartly & creatively
Activate Dealers for Success
- Lead local marketing support & training
- Boost awareness through events, roadshows & social tools
Localize & Launch Campaigns
- Tailor national initiatives for regional impact
- Manage timelines, creative needs & reporting loops
Energize Field Events
- Bring LG brand experiences to life at distributor & industry events
Track Wins & Keep Us Moving Forward
- Evaluate campaign results & partner participation
- Share real-world insights to fuel continuous improvement
Approx. 50% travel — because great partnerships happen face-to-face
QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Business, or similar
- 2–3+ years in field, channel, or distributor marketing
- Bonus points for HVAC or B2B channel familiarity
- A natural communicator & presenter
- Strong multitasker — fast-paced environments energize you
- Confident working solo in the field but love a good team sync
- Proficient in Microsoft Suite & CRM tools (Salesforce = extra gold star✨)
- Fluent in digital & social marketing platforms (Canva, Google Ads, Meta tools)
- Understanding of the contractor/installer ecosystem
Ready to bring bold ideas, unlock partner success, and help shape a world where Life’s Good?
Let’s build something cool together — literally. ❄🔥
The Salary range listed is a National Average for the role. Actual salary for the position might differ based on the geography.
#LI-JN2
Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
Top Skills
What We Do
At LG, we deliver products and services that make lives better, easier and happier though increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics and B2B solutions to innovations in digital signage, air conditioning, solar and vehicle components. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.
