Regional Marketing Specialist, Media
Reports To: Global Marketing Manager, Media
Location: New York, NY (Hybrid)
About us
Broadsign is a growing software company with a mission to make buying, selling, and delivering out-of-home media easier than ever. Our software is operated by some of the most successful out-of-home businesses and powers impactful, compelling campaigns seen across the world.
About the role
The Regional Marketing Specialist is a critical connector between global marketing strategies and regional sales execution. Responsible for orchestrating regional marketing initiatives across North America and LATAM, this role directly fuels business growth by localizing brand messaging, designing pitch-winning collateral, and managing high-impact client events. By acting as the strategic marketing voice for the region, you will ensure our sales teams are equipped with localized insights, tools, and content necessary to win market share.
What to expect
Collateral Creation & Asset Localization - Work closely with regional sales leaders to prioritize marketing requirements and adapt global assets for local markets, integrating regional data, translated copy, and targeted messaging. Manage the complete life cycle of ready-to-use sales enablement resources, such as inventory guides, slide decks, media kits, and vertical event one-sheets, while ensuring strict adherence to brand standards. Partner directly with sales teams to build compelling customer case studies and testimonials that highlight ROI and strategic audience targeting.
Day-to-Day Operations & Cross-Functional Coordination - Facilitate the marketing onboarding process for new supply and demand partners by curating business descriptions, logos, and value propositions. Direct tactical efforts with freelance designers, oversee the end-to-end publishing of segmented monthly newsletters, and champion joint marketing initiatives with key regional clients. Act as the dedicated voice of the region within the global marketing organization to maintain clear regional visibility.
Events, Summits & Logistics Management - Coordinate execution logistics for major regional events, including segment production and LATAM translation management for our annual programmatic customer summit. Collaborate with the events marketing team to support company representation at local industry events, while maintaining the New York office marketing storeroom, trade show equipment, and branded merchandise.
What you need to perform in this job
- Experience: 1-3 years of experience in media sales, marketing, or content production within a fast-paced regional or sales-aligned environment.
- Technical Skills: Strong copywriting, editing, project management, and cross-functional project execution capabilities.
- Tools & Software: Proficiency in CRM and marketing automation platforms (e.g., HubSpot), project management tools (Asana), and Google Workspace.
- Core Competencies: Highly organized self-starter capable of managing competing priorities and tight deadlines with minimal supervision.
What we bring to the table
- Comprehensive Benefits: Employer-provided Health Care coverage and unlimited access to a virtual healthcare platform.
- Wellness & Fitness: $500 annual Wellness fund (in local currency) for health, fitness, specialist fees, and office set-up.
- Paid Time Off: Minimum 3 weeks vacation, 5 floater days, 5 sick/personal days, 2 volunteer days, and 3 paid training days.
- Retirement Savings: 401k matching
- Office Perks: Meal allowance for employees working from centralized offices (Tuesday–Thursday).
- Giving Back: Charitable Donation Matching for causes aligned with Broadsign's Core Values.
- Family Support: Parental leave salary supplement to support you during important life transitions.
- Growth & Development: 3 paid training days per year, a dedicated yearly budget for professional development, and ongoing opportunities for educational assistance.
At Broadsign, we value the varied social identities that make up our community. We recognize talent comes in different forms and encourage applications that reflect different backgrounds and experiences. Our promise is to be an inclusive employer and partner, open to learning, with thoughtful strategies and practices that amplify the different voices of our industry.
The base salary range for the Regional Marketing Specialist, Media role in the New York Tri-State Area is $74,000 to $84,000 USD per year. We believe in generously rewarding high performance. Compensation offered will be determined by factors such as a candidate's skills, experience, and specific geographic location.
Broadsign participates in E-Verify. Federal law requires employers to verify the identity and employment eligibility of all persons hired to work in the United States.
Skills Required
- 1-3 years experience in media sales, marketing, or content production
- Strong copywriting and editing skills
- Project management and cross-functional project execution experience
- Proficiency with CRM and marketing automation platforms (e.g., HubSpot)
- Experience with project management tools (Asana)
- Proficiency with Google Workspace
- Highly organized self-starter able to manage competing priorities and tight deadlines
Broadsign Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Broadsign and has not been reviewed or approved by Broadsign.
-
Healthcare Strength — Employer-paid medical, dental, and vision from day one in some locations, plus virtual healthcare access, are emphasized as core coverage. Materials consistently describe comprehensive health plans across regions, with specifics varying by country.
-
Leave & Time Off Breadth — A three-week starting vacation policy alongside additional paid time off between Christmas and New Year’s, sick/personal days, and paid volunteer days is highlighted. Holiday shutdowns and flexible time-off elements reinforce recharge opportunities.
-
Wellbeing & Lifestyle Benefits — An annual wellness subsidy, home-office furniture allowance, social events, and community volunteering support indicate robust lifestyle perks. Flexibility, including hybrid work and limited-duration work-from-anywhere, complements everyday wellbeing.
Broadsign Insights
What We Do
We believe in a world where bold creativity inspires bright ideas. Where screens drive growth, build excitement and prompt innovation. Where digital interactions inspire conversations and connect communities. Where digital and real-life experiences collide. We’re making it easier than ever for publishers, agencies and brands to harness the power of digital out-of-home and connect with audiences across the globe. Lighting up airports, shopping malls, health clinics, street corners and more, our platform powers screens at the heart of people’s lives.
