Regional Marketing Specialist LATAM

Posted 11 Days Ago
10 Locations
Remote
Entry level
Edtech • Professional Services
The Role
Execute regional marketing activities across LATAM, adapting content and campaigns to local market needs and cultural nuances. Coordinate with regional marketing managers, directors, recruitment teams, and agents; manage competing priorities, meet deadlines, solve problems creatively, and independently deliver marketing initiatives. Use AI-enabled tools and data to improve marketing quality, speed, and impact while escalating strategic or specialist needs when appropriate.
Summary Generated by Built In

Remote Marketing Specialist - LATAM
 

Location: Remote - anywhere in LATAM

Working pattern: Full Time

Contract Type: Permanent

Number of roles: 1

Salary: Competitive



We are looking for a dynamic, energetic, and motivated Regional Marketing Specialist to execute hands-on regional marketing delivery across assigned recruitment regions. You will have a good understanding of the LATAM region, acting as the day-to-day executor and first responder for local marketing needs, accountable for delivering activity independently wherever possible and escalating when specialist templates, tools or strategic clarification are required. 

This role operates in close partnership with the Regional Marketing Manager and takes strategic direction from Marketing Managers (UK / North America), alongside day-to-day localisation guidance from Regional Directors. 


A detailed job description can be viewed here.  If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/3p6v2zjw


What you’ll bring to the role 

  • Hands-on experience delivering marketing activity in regional or international markets. 

  • Strong organisational skills and ability to manage multiple tasks concurrently. 

  • Ability to plan and prioritize tasks effectively under pressure, meeting tight deadlines while managing competing priorities.  

  • Confidence adapting content and activity for local market needs and cultural nuance. 

  • Comfortable working directly with Regional Directors, recruitment teams and agents. 

  • Solutions-driven mindset with willingness to take ownership and learn through delivery. 

  • Demonstrated ability to use AI‑enabled tools, data and new ways of working to improve quality, speed and impact in their own areas of work. 

  • Ability to apply creativity to problem‑solving, not just to outputs. 

  • Ability to collaborate across teams to achieve marketing goals. 

  • Demonstrated problem-solving skills, with examples of creative or innovative solutions.  

  • Evidence of resilience and ability to perform under pressure to meet challenging deadlines or targets.  

  • Demonstrated ability as a self‑starter accountable for outcomes. 
     

What we do 

Kaplan International Pathways, , a division of Kaplan Inc., offers international students a wide range of flexible study options - from university preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries onto our programmes. As a commercially successful business which has experienced strong growth in recent years, there are excellent opportunities for long-term career progression. 


How to apply 

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 6 October 2026 . Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.  


Application Support  

If you require support completing the application or wish to talk to someone about the role, please email the Recruitment Team [email protected]

Skills Required

  • Hands-on experience delivering marketing activity in regional or international markets
  • Strong organizational skills and ability to manage multiple tasks concurrently
  • Ability to plan and prioritize tasks under pressure while meeting tight deadlines
  • Ability to adapt content and activities for local market needs and cultural nuance
  • Confidence working directly with Regional Directors, recruitment teams, and agents
  • Solutions-driven mindset and willingness to take ownership and learn through delivery
  • Ability to use AI-enabled tools, data, and new ways of working to improve quality, speed, and impact
  • Creativity in problem-solving
  • Ability to collaborate across teams to achieve marketing goals
  • Demonstrated problem-solving skills with examples of creative or innovative solutions
  • Resilience and ability to perform under pressure to meet challenging deadlines or targets
  • Self-starter mentality and accountability for outcomes
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The Company
HQ: London

What We Do

Kaplan International is a global education provider that offers language courses, including English, French, and German, as well as university pathway programs to students worldwide.

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