About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
As the Regional Marketing Senior Director, you will:
- Architect and execute innovative marketing strategies to accelerate acquisition and retention, driving triple-digit growth in either:
- Number of ICPs (Ideal Customer Profiles)
- ARPU (Average Revenue Per User)
- Collaborate closely with Product and Operations to unlock new growth levers and ensure seamless execution across functions.
- Develop programs to drive growth & retention at scale for our mid-size customers.
- Own the regional marketing strategy to drive exponential growth across priority markets and verticals.
- Design and implement go-to-market plans in partnership with Product, Sales, and Operations.
- Develop and execute growth hacking initiatives, leveraging data-driven experimentation to scale acquisition and retention.
- Define and optimize regional playbooks for digital channels, lifecycle marketing, and vertical expansion.
- Lead a high-performing marketing team, fostering a culture of innovation, accountability, and impact.
- Build, track, and manage marketing budgets to ensure effective implementation of the strategy.
- Build, track, and forecast robust marketing pipelines; ensure strong lead generation, conversion, and quality.
- Develop a programmatic approach with always-on campaigns for sustainable growth.
- Establish and monitor KPIs, including:
- New customer acquisition
- Retention rates
- ARPU growth
- Campaign ROI
- Oversee digital acquisition channels, lifecycle campaigns, and territory-specific marketing actions.
- Demonstrate experience in paid, search, SEO, and AEO.
- Maintain strict KPI accountability, including generating Score-A leads for LATAM Sales Representatives.
- Partner with Product and Operations to co-create and launch growth initiatives that drive measurable impact.
- Align with local leadership, Sales, Risk, and Compliance to remove friction points and accelerate customer activation.
- Serve as a key regional stakeholder, supporting local partnerships, PR, and ecosystem positioning.
- Be the voice of the customer in the region, bringing actionable market insights to inform positioning and product roadmap.
- Champion the Voice of Customer Program and leverage insights for continuous improvement.
- Develop persona-based insights, backed by data to guide value proposition and messaging.
- Attract, hire, coach, and retain top marketing talent across LATAM.
- Provide ongoing training, mentoring, and support to help the team meet ambitious growth targets.
- Enable channels to engage with customers via a strong communication framework & tools.
- Drive a localized content strategy for 1:1 and 1:many communications.
- 10+ years in B2B marketing leadership roles, ideally in fintech, tech, or large regional/global digital companies.
- Proven track record of triple-digit growth through innovative acquisition and retention strategies.
- Demonstrated expertise in growth hacking and data-driven marketing.
- Strong business acumen with the ability to quantify marketing impact.
- Experience collaborating with Product and Operations for cross-functional growth.
- Excellent communication skills in English and Spanish and/or Portuguese.
- Strong executive presence, emotional intelligence, and cross-cultural influence.
- Analytical mindset with experience using BI tools and performance dashboards.
- Ability and willingness to travel within the region.
- Experience in top-tier consulting firms, preferably in strategic planning or operational efficiency.
- Entrepreneurial spirit with strong ownership, initiative, and ability to thrive in dynamic environments.
- Experience using Martech tools and a drive to embrace AI.
- Marketing to SMBs and mid-market clients in cross-border trade or export services.
- Exposure to international payments, banking infrastructure, or global marketplaces.
- Experience managing distributed teams across multiple LATAM countries.
Why Join Payoneer?
- Join a mission-driven company with a global footprint, bold vision, and hypergrowth DNA.
- Enjoy autonomy to build, resources to execute, and a culture valuing curiosity, collaboration, and customer obsession.
- Shape the future of global commerce together.
#LI-AG3
The Payoneer Ways of Working
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.
Do it. Own it.
Being fearlessly accountable in everything we do.
Continuously improve
Always striving for a higher standard than our last.
Build each other up
Helping each other grow, as professionals and people.
If this sounds like a business, a community, and a mission you want to be part of, apply today.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.
Payoneer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Payoneer and has not been reviewed or approved by Payoneer.
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Healthcare Strength — Healthcare coverage in the US is described as fully funded for medical, dental, and vision. Feedback suggests this materially boosts the value of total rewards.
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Leave & Time Off Breadth — Time off includes 20 PTO days and supportive flexibility such as work-from-home reimbursements. These elements are frequently cited as enhancing work-life balance.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle perks such as wellness stipends, free Friday lunches, stocked kitchens, and office events are highlighted. These extras are seen as augmenting overall compensation value.
Payoneer Insights
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What We Do
Payoneer is the financial technology company empowering borderless businesses to transact, do business, and grow globally. Founded in 2005, we're here to enable entrepreneurs and businesses in 190+ countries and territories to succeed in the global economy. Our all-in-one financial platform is built to removes barriers and simplify cross-border commerce, making it easier for millions of SMBs to pay and get paid, manage their funds across multiple currencies, and grow their businesses.
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