A Career that Empowers You to Build Your Future
The Regional Marketing Operations Specialist reports to the Regional Marketing Operations Manager and supports the consistent and efficient execution of marketing operations across multiple divisions within the centralized regional marketing structure. This role provides operational oversight and coordination of key priorities across field marketing activities by coordinating marketing workflows, maintaining visibility to key initiatives, supporting community launches and closeouts, and ensuring deliverables are completed accurately and on time.
Your Responsibilities on the Team
• Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize
workloads, identify process gaps and maintain consistent execution across the region.
• Lead key regional marketing operational initiatives and special projects, driving accountability,
follow-through and resolution across multiple divisions.
• Manage and maintain regional marketing trackers, calendars and workflows, including AIM,
providing the Region Marketing Operations Manager with visibility to deadlines, deliverables and
outstanding action items.
• Collaborate and serve as a cross-functional resource for regional marketing, division leadership,
sales teams and other business partners to facilitate communication and resolve operational
needs.
• Manage key marketing operational processes, including vendor coordination, budget tracking,
marketing orders, estimates, invoices and reconciliation ensuring accuracy and timely completion.
• Monitor and support key operational activities including community openings and closeouts,
Welcome Home Centers, models, signage, collateral, events, sales requests and other division
marketing priorities.
• Drive continuous improvement by identifying operational gaps and recommending solutions that
increase efficiency, consistency and scalability across the region.
Your Toolbox
• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required
• Minimum 2 years of relevant marketing experience in home building, real estate, or consumer-
facing industries required.
• Experience supporting multiple projects, communities, or markets preferred
• Strong organizational and time management skills; able to manage multiple deadlines across
various communities
• Excellent communication and interpersonal skills; able to build effective partnerships with internal
teams and sales teams
• Resourceful and solution- oriented
• Monthly travel (3-4 assigned divisions) to support division and local marketing initiatives,
execution oversight, and as needed gap coverage.
• Demonstrate confidence in using digital and analytical tools to monitor and optimize alignment
between the online experience and Welcome Home Centers.
• Knowledge of Microsoft office applications required
Physical & Office/Site Presence Requirements:
This is primarily a sedentary office position which requires the incumbent to have the ability to
operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25
lbs. Finger dexterity is necessary.
This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities, and activities may change at any time with or without notice
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Life at Lennar
At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.
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Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
Skills Required
- Bachelor’s degree or equivalent; high school diploma or GED required
- At least two years of relevant marketing experience in home building, real estate, or consumer-facing industries
- Strong organizational and time management skills with the ability to manage multiple deadlines
- Excellent communication and interpersonal skills
- Resourceful and solution-oriented approach
- Monthly travel across three to four assigned divisions
- Confidence using digital and analytical tools
- Microsoft Office proficiency
- Experience supporting multiple projects, communities, or markets
What We Do
Lennar is a home building company providing new home construction and buying services in various states in the United States.
