Regional Marketing Manager

Posted 3 Days Ago
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Austin, TX, USA
In-Office
Senior level
Healthtech • Information Technology
We believe everyone should have immediate access to the best skin care, regardless of where they choose to live.
The Role
The Regional Marketing Manager will develop strategic marketing plans, oversee marketing needs for regions, tailor strategies to market conditions, and collaborate with key leaders to enhance Epiphany's brand.
Summary Generated by Built In

Are you looking for an incredible opportunity to join a dynamic, fast-growing dermatology services company? Epiphany Dermatology, headquartered in Austin, TX, is on a mission to improve access to dermatology services and provide exceptional patient care in underserved markets across the U.S.

We are looking for a service-oriented, motivated individual to join us as a Regional Marketing Manager to accomplish this mission. With ambitions to increase our reach over the next four to five years, our quickly expanding company has gone from a single site in 2015 to over 120 dermatological clinics nationwide.

Our employees are the key to our success and we’re proud to offer eligible employees great benefits (many at no cost!), perks like free skin care, generous time off plans, the opportunity for growth, and the chance to be part of a purpose-driven organization taking patient care to the next level.

We are excited to grow our team with individuals who are as passionate about our patients as we are and invest a lot of time and energy in our employees’ development because we believe being a part of the Epiphany team is a career opportunity—not just another job.

If you are interested in joining this mission-driven team, please consider applying today.

What we are looking for:

A Regional Marketing Manager who lives and breathes all things marketing! This role will play a critical part in providing strategic marketing plans for the regions they support, staying abreast of changes in the marketing environment to best serve Epiphany strategies.

Along with a passion for marketing and customer service, our ideal candidate will excel at developing new marketing strategies, ability to tailor responses to different markets, ability to partner from afar and adhering to established policies and standard operation procedures. We’d also be ecstatic if you had an expert knowledge level of the most current marketing for dermatology.

What you'll do:

  • Oversee and coordinate marketing needs for region(s), including graphic design, regional events, print and promotional materials, email/digital marketing, website maintenance, etc.
  • Seek information and operate at a level of constant inquiry about business priorities and key initiatives that can further differentiate our providers within the market. Act as a “reporter” working to identify and translate the provider service offerings and key differentiators.
  • Tailor marketing activities and spend to the unique needs and volumes of each market, making decisions in a data-driven manner.
  • Take the lead on initiating and defining marketing event strategy for assigned region(s).
  • Partner with directors and other key leaders to implement creative marketing and advertising strategies and solutions that adhere to budget, including using online, print advertising, referrals, outreach marketing, and other tactics; and appropriately selecting marketing techniques that fit Epiphany’s profile and market conditions.
  • Define all necessary components to ensure the successful completion of assigned Epiphany events, including grand openings, conferences, networking events, etc.
  • Manage post-event/campaign/activity debriefs to measure the success of each event.
  • Continually seek ways to make the process of building and executing marketing events/campaigns/activities more efficient.
  • Plan and prepare effective communication materials, using applicable methods for various settings and stakeholders (e.g., written, oral, large group, small group, 1:1).
  • Proactively engage with the community and key stakeholders for the purpose of building and enhancing the brand in the market.
  • Study market conditions and develop strategies to stay current with market developments and opportunities.
  • Create a strategy for promoting products to increase sales and provide tracking data.
  • Participate in staff meetings and workgroups by providing constructive input for practice improvements and solutions.
  • Stay organized and communicate clearly through the use of trackers, the project management system, and other tools.
  • Take on other duties as assigned.

It’ll help to have/be:

  • Strong reasoning, critical thinking, and problem-solving abilities.
  • Demonstrated ability to prioritize and adapt based on changing priorities.
  • Ability to work in a fast-paced environment.
  • Strong organizational and time management skills.

Qualifications/Experience: 

  • Bachelor’s degree in Business, Marketing, or related field required; equivalent combinations of education, training, and experience may be considered.
  • At least five (5) years’ experience in marketing or a related field, preferably in a healthcare or multi-location environment.
  • Ability to travel as needed.

Work Environment and Physical Requirements:

Administrative office may have minimum visits to medical offices with possible exposure to procedure/exam room and laboratory environment may include exposure to communicable diseases, bloodborne pathogens, biohazards or toxic substances. Daily activities may include standing, walking, sitting, bending and lifting items up to 30 lbs.

Benefits:

We offer generous benefits including medical, life insurance, short-term disability coverage, mental health services, and more at no cost for eligible employees. In addition, we have great vision, dental, and supplemental insurance options. We also offer 401k with company matching, employee discounts, HSA and FSA, tuition assistance, certification reimbursement, and more!

Skills Required

  • Bachelor's degree in Business, Marketing, or related field
  • 5 years' experience in marketing or related field preferred
  • Ability to travel as needed
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The Company
HQ: Austin, Texas
1,500 Employees
Year Founded: 2015

What We Do

We are determined to be the leading destination for exceptional dermatologists and teammates. Whether you’re interested in exploring partnership by way of practice sale or direct hire, we are always on the lookout for great partners who share our goals and values. Epiphany raises the standard of dermatology care by making clinical excellence accessible to all patients, promptly and in a warm and inviting environment. We help achieve this mission by lending support in operations, managed care, marketing, human resources, IT, compliance, and additional support services. We are proud to be among the fastest growing dermatology groups in the country, and invite you to learn more about us. Please click on the option below that fits your situation best.

Why Work With Us

At Epiphany Dermatology, we're all about embracing our core values of determination, excellence, common sense, teamwork, integrity, and fun! These values are at the heart of everything we do, allowing us to elevate the standard of dermatology care and proudly stand as one of the fastest-growing dermatology groups in the nation.

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