Regional Marketing Manager

Posted 6 Days Ago
Be an Early Applicant
Hiring Remotely in México
Remote
Senior level
Cloud • Security • Software • Cybersecurity
The Role
Develops and executes regional field marketing plans, demand-generation campaigns, events, and account-based programs to generate leads and accelerate pipeline. Manages budgets, vendors, sales and marketing coordination, campaign performance, reporting, and ROI. Uses Marketo and Salesforce to track engagement, conversion rates, pipeline, and marketing results across the Mexico region.
Summary Generated by Built In
Join the Future of Security at Netskope

Netskope (NASDAQ: NTSK) is a leader in modern security and networking for the cloud and AI era. We secure and accelerate cloud, data, and AI in real time, everywhere. Thousands of customers, including more than 30 of the Fortune 100, trust the Netskope One platform, its Zero Trust Engine, and the powerful NewEdge network to gain full visibility and control without performance trade-offs.

At Netskope, our technology is driven by our greatest strength: our people. We believe that belonging powers innovation, and success is both personal and organizational. We embrace differences in gender, ethnicity, beliefs, ability, and identity, creating an environment where every voice is heard and respected. We empower our employees to bring their authentic selves to work, grow their careers through continuous education and mentorship, and lead with transparency and curiosity. Join a team where you belong, where you are encouraged to be an entrepreneur, and where together, we continue to redefine the landscape of security.

Visit Careers at Netskope to learn more. Follow us on LinkedIn and Instagram.

About the Position: 

The Regional Marketing Manager, Mexico is responsible for the development, planning and execution of field marketing activities in the region. The Regional Marketing Manager (RMM) is a key member of the EMEA/LATAM Marketing team as well as the regional team and will support the EMEA/LATAM Sales and Business Development teams with lead generating activities and campaigns that focus on identified target accounts, key industries, regional growth opportunities.

The RMM will prioritize, plan, budget, evangelize, and execute regional marketing activities and events. The RMM will work alongside the local field team as well as the EMEA/LATAM and WW marketing team to target high-value prospects via specific marketing activities. As well as build and accelerate pipeline in the region, ensure corporate marketing activities are utilized in the region, communicate field sales needs back to HQ and build regional plans that link corporate marketing campaigns to a regional focus.

Responsibilities:

  • Work with Regional Sales leadership team to create/implement a marketing plan in line with regional sales team and corporate marketing performance targets and objectives.
  • Own, drive, and manage regional budget, marketing campaigns & programs, and event execution within the specific region to build net new prospects and pipeline as well as acceleration current pipeline in region.
  • Create diversified demand generation programs which target net new prospects as well as existing customers with strong pre- and post-program engagement plans.
  • Maintain daily interaction with the field teams, and other cross-functional teams, to build and communicate marketing field programs.
  • Activities that may be included but not limited to custom virtual and live events, webinars, executive conferences/roundtables, networking events, third party conferences, customer (account) specific programs, digital advertising, collateral creation, engagement with local customers and liaising with the global PR team on local awareness and editorial opportunities.
  • Deliver strong campaign and event ROI via sales pipeline acceleration and new lead capture against time/budget targets and key internal metrics.
  • Leverage your hands-on SFDC and Marketo (or similar marketing automation tool) experience to create and report on marketing activities, help establish and track measurable response rates, conversion rates, pipeline, and ROI for all programs.
  • Manage relationships with third party vendors, external contractors and agencies for creative services, material manufacture and shipping and on-the-ground logistics.

 

Requirements:

  • 7+ years of experience in field marketing, preferably in B2B software space
  • Strong verbal and written communication skills
  • Data-driven, creative critical thinker with strong communication, time management, organization, and planning skills
  • Demonstrated knowledge of developing and executing inbound and outbound demand generation programs
  • Demonstrated proficiency in relevant software applications including Marketo (or similar marketing automation), MS Office and other business software as well as Salesforce.com
  • Strong familiarity with sales and marketing operations, including dashboard reporting and key campaign metrics
  • Basic understanding of cloud security
  • English language

Education and Travel:

  • Bachelor’s degree preferred 
  • Some travel (30%) required

#LI-NN1

Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.

Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.

The application window for this position is expected to close within 50 days. You may apply by filling out the below information, or visiting our Netskope Careers site.

Skills Required

  • 7+ years of experience in field marketing, preferably in B2B software
  • Strong verbal and written communication skills
  • Data-driven, creative critical thinking skills
  • Time management, organization, and planning skills
  • Experience developing and executing inbound and outbound demand-generation programs
  • Proficiency with Marketo or a similar marketing automation tool
  • Proficiency with Microsoft Office and other business software
  • Proficiency with Salesforce.com
  • Familiarity with sales and marketing operations, dashboard reporting, and campaign metrics
  • Basic understanding of cloud security
  • English language proficiency
  • Bachelor's degree
  • Ability to travel approximately 30%

Netskope Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netskope and has not been reviewed or approved by Netskope.

  • Fair & Transparent Compensation — Pay is considered competitive in U.S. technical roles, with indications that total compensation benchmarks strongly versus peers. Employees are generally pleased with total compensation that includes pay, stock, equity, and benefits.
  • Healthcare Strength — Health coverage offers multiple medical plan choices alongside dental, vision, disability, HSA/FSA, and EAP, and is often characterized as very good. Employer-verified plan options and regional choices reinforce the breadth and quality of coverage.
  • Leave & Time Off Breadth — Time off includes flexible/unlimited PTO, paid holidays, and quarterly wellness days that support rest and flexibility. Paid parental leave is available, commonly cited at 12 weeks for birth parents and 8 weeks for non‑birth parents.

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The Company
HQ: Santa Clara, CA
1,479 Employees
Year Founded: 2012

What We Do

Netskope, the SASE leader, safely and quickly connects users directly to the internet, any application, and their infrastructure from any device, on or off the network. With CASB, SWG, and ZTNA built natively in a single platform, the Netskope Security Cloud provides the most granular context, via patented technology, to enable conditional access and user awareness while enforcing zero trust principles across data protection and threat prevention everywhere. Unlike others who force tradeoffs between security and networking, Netskope’s global security private cloud provides full compute capabilities at the edge. Netskope is fast everywhere, data-centric, and cloud-smart, all while enabling good digital citizenship and providing a lower total-cost-of-ownership.

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