By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
UK pay range: £44,600 - £73,400
Germany pay range: €60,900 - €100,200
Placement within the salary range will vary depending on experience, qualifications, geographic location, and internal equity considerations.
Location: UK (remote) or Düsseldorf (100% office based)
Position Summary
The Regional Marketing Manager is responsible for leading the development and execution of integrated marketing strategies across the EMEA region to drive awareness, demand generation, and pipeline growth for Bio‑Techne’s portfolio.
This role partners closely with regional Market Development, global product marketing, sales leadership, and marketing operations to translate global strategy into regionally relevant, commercially impactful programs. The role requires the ability to deliver scalable, data-driven marketing execution aligned to regional growth priorities.
Key Responsibilities
Campaign Execution & Localization
- Lead the rollout and execution of tactics and multi-channel marketing campaigns across EMEA, including email, social media, webinars, landing pages and digital advertising via direct and indirect channels
- Drive localization of global marketing assets to ensure regional relevance (languages, regulations, product focus, market and strategic preferences)
- Lead the creation of audience-targeted content such as landing pages, email banners, paid social copy, and customer testimonial materials
- Co-ordinate regional promotions, pricing communications, and regionalization of product launches
Digital & Demand Generation
- Lead demand creation activities, including lead-generation campaigns, segmentation lists, and nurture flows
- Own and optimise webpages, metadata, SEO content, and social posts to maximize reach and relevance
- Drive execution and optimisation of A/B testing for digital tactics to enhance reach and engagement
Data, Reporting & Compliance
- Own tracking and reporting of campaign performance and prepare regional marketing reports and monthly KPI updates
- Monitor and analyse tactic performance, customer engagement, and promotion uptake across the region
- Ensure CRM data quality and that all activities align with GDPR and internal compliance frameworks
Brand Governance
- Ensure and enforce consistent use of Bio‑Techne brand guidelines across all EMEA markets and languages
Minimum Requirements/Qualifications:
- Bachelor’s degree in Marketing, Life Sciences, Communications, or related field.
- 3–6 years’ experience in marketing, preferably in life sciences, biotechnology, or B2B technical markets.
- Ability and willingness to travel as necessary – Travel up to 25%
Skills required/desired:
- Additional languages preferred
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Folloze).
- Strong writing, editing, and storytelling skills with the ability to adapt content for scientific audiences.
- Understanding of GDPR considerations in marketing communications.
- Excellent project management, organizational skills, and ability to work with cross-functional teams.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels
Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.
Why Join Bio-Techne:
- We offer competitive wages along with extensive benefits for employees and their families.
- We invest in our employees’ financial futures through retirement programs and an employee stock purchase plan.
- We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
- We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging.
- We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Bio-Techne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.
If you require a reasonable accommodation to complete an application, participate in an interview, or take part in any other stage of the recruitment process, please contact [email protected] for assistance.
Skills Required
- Bachelor’s degree in Marketing, Life Sciences, Communications, or a related field
- 3–6 years of marketing experience, preferably in life sciences, biotechnology, or B2B technical markets
- Ability and willingness to travel as necessary, up to 25%
- Familiarity with CRM and marketing automation platforms such as Salesforce, Marketo, or Folloze
- Strong writing, editing, and storytelling skills for scientific audiences
- Understanding of GDPR considerations in marketing communications
- Excellent project management, organizational, communication, presentation, and relationship-building skills
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Additional languages
Bio-Techne Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bio-Techne and has not been reviewed or approved by Bio-Techne.
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Healthcare Strength — Medical and dental coverage are often regarded as strong, with core health benefits broadly available across U.S. roles. Day-one eligibility and comprehensive options are described as a relative bright spot even when pay sentiment is mixed.
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Leave & Time Off Breadth — PTO, paid holidays, paid parental leave, and volunteer time are emphasized alongside flexible scheduling. Work-life balance elements are seen as strengths relative to base-pay concerns.
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Strong & Reliable Incentives — Quarterly or semi-annual bonuses and eligibility for annual cash incentives add meaningful upside for many salaried roles. Structured plans such as a Management Incentive Plan reinforce predictability of variable pay.
Bio-Techne Insights
What We Do
Bio-Techne Corporation (NASDAQ: TECH) is a leading developer and manufacturer of high-quality purified proteins and reagent solutions - notably cytokines and growth factors, antibodies, immunoassays, biologically active small molecule compounds, tissue culture reagents, and cell and gene therapy workflow solutions including T-Cell activation technologies. Bio-Techne’s portfolio also includes protein analysis solutions, sold under the ProteinSimple brand name, that offer researchers efficient and streamlined options for automated Western blot and multiplexed ELISA workflow. These reagent and protein analysis solutions are sold to biomedical researchers, as well as clinical research laboratories, and constitute the Protein Sciences Segment. Bio-Techne also develops and manufactures diagnostic products including FDA-regulated controls, calibrators, blood gas and clinical chemistry controls, and other reagents for OEM and clinical customers. Bio-Techne’s genomic tools include advanced tissue-based in situ hybridization assays (ISH) for research and clinical use, sold under the ACD brand, as well as a portfolio of clinical molecular diagnostic oncology assays including the ExoDx®Prostate (IntelliScore) test (EPI) for prostate cancer diagnosis. These diagnostic and genomic products comprise Bio-Techne’s Diagnostics and Genomics Segment. Bio-Techne products are integral components of scientific investigations into biological processes and molecular diagnostics, revealing the nature, diagnosis, etiology and progression of specific diseases. They aid in drug discovery efforts and provide the means for accurate clinical tests and diagnoses. With thousands of products in its portfolio, Bio-Techne generated approximately $714 million in net sales in fiscal 2019 and has over 2,200 employees worldwide.
