The Role
Lead regional marketing execution by creating playbooks and SOPs, coordinating ATL/BTL and OOH activities, managing POP merchandising and vendor relationships, standardizing in-store branding and staff training, optimizing regional marketing budgets, and maintaining stock and monitoring dashboards to ensure consistent brand presence and campaign alignment across stores.
Summary Generated by Built In
Job Description
- Create A Marketing Playbook and SOP for Branding, ATL & BTL, Merchant Relationship, and related marketing channels
- Lead, Coordinate, and monitor all area marketing to implement marketing playbook and SOP
- Ensuring that the store's visual identity (logo, colors, layout) and customer experience align with the overall brand guidelines
- Develop localized in-store POP merchandising,warehouse management, event organizing and oversee the implementation of overall marketing strategies to enhance brand presence in-store.
- Standardize store staff on brand guidelines, customer service protocols, and product knowledge to ensure a consistent brand experience.
- Cascade national campaign and ensure all displays and communications are aligned
- Managing and optimizing the budget for overall marketing activities in region scope to maximize strategic resource allocation.
- Organize a monitoring dashboard for all the stock Material POP All Area, and make sure the data is updated so the replenishment stock could be arranged smoothly.
- Drive site survey for OOH placement and branding.
- Coordinating with other Team for all the request, making sure no missing information when liaise with vendor
- Coordination with other party to create Purchase order on selected/nominated vendor related to marketingLiaising with vendor for the installation and de-installation process of the billboard, neonbox, booth activation and etc
- Searching for new material promotional vendor, the goal is each city which have Indodana merchants, have 2 or 3 vendor who can produce printing material (tentcard, acrylic, poster) and merchandise.
- Handling stock arrangement for the Material POP in scope area, to maintain the standard stock that must be available at specified area, standard stock per area per type of material, and standard supply Material POP per merchant.
- Liaise with vendor and merchant for each arrangement, from delivery to picking up the goods to the designated warehouse or storage places or merchant place in each area.
- Liaise with Local media to build relationship for regional press release and press conference
- Help Strategic OOH Acquisition and once acquired & installed, routine monitoring and audit of OOH eligibility
- Bachelor Degree
- Minimum 6 - 7 years working experience, with min of 5 years in marketing including event and placement
- Have relationship with media and have retail background is a plus
- Able to make basic design, or create design with AI prompt is a plus
- Able to work with Google Suite (Docs, Slide,Sheet) and Microsoft Office (Word, Excel, PowerPoint)
- Understand the concept and the important of branding
- Understand the concept of marketing funnels
Skills Required
- Bachelor Degree
- Minimum 6 - 7 years working experience, with minimum 5 years in marketing including event and placement
- Have relationship with media
- Retail background
- Able to make basic design or create design with AI prompt
- Proficient with Google Suite (Docs, Slides, Sheets) and Microsoft Office (Word, Excel, PowerPoint)
- Understand the concept and importance of branding and marketing funnels
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The Company
What We Do
We are a technology startup that engages in the Indonesian financial technology area. We are based in Jakarta and we're founded by ex-silicon valley engineers. Our vision is to use technology to make financial information more available and more useful to everyone. Our mission is to enable people to take control of their financial situation and save a lot of money by doing so. Our products allow people to easily make the best financial decision for their situation. Come join our adventure in transforming Indonesian financial landscape through technology.
