At Planday, our vision is to power the global workforce marketplace by connecting people to relevant and meaningful work, while helping businesses build engaged, high-performing and flexible teams.
Founded in Copenhagen, Planday helps shift-based businesses manage their workforce more effectively through scheduling, communication and workforce management tools.
Today, as part of the Xero family, we support hundreds of thousands of users across Europe and continue to grow our presence across key markets.
About this role
We are looking for a Nordic Marketing Manager to drive marketing impact across Denmark, Norway and Sweden.
The Nordics are Planday’s most established markets, with strong brand recognition and a mature customer base. This role focuses on maintaining market leadership, driving new pipeline and strengthening engagement across the customer base.
Working closely with Sales, Partnerships, Product Marketing and the wider marketing team, you will own regional marketing activation and ensure we implement local first marketing programmes that translate to impact.
You will be the primary marketing partner for the Nordic commercial teams, helping connect marketing strategy to regional revenue outcomes.
How you’ll make and impactSuccess in this role will come from strengthening Planday’s position in the Nordic market through:
Driving pipeline growth across priority verticals
Developing and executing regional marketing programmes that support sales success
Increasing demand and engagement in mature markets
Ensuring global campaigns resonate with Nordic audiences
Creation of Nordic first campaigns
Building strong industry presence and market relationships
Regional Market Activation
Own and execute marketing activation across the Nordic region, delivering integrated campaigns that increase awareness, engagement and demand for Planday.
Channels may include events, digital campaigns, partnerships, PR, industry sponsorships and content marketing.
Demand Generation and Pipeline Support
Drive demand through regional marketing initiatives that generate qualified leads and support sales pipeline growth.
Partner closely with the wider marketing team to ensure performance marketing, lifecycle campaigns and inbound programmes deliver strong regional outcomes.
Sales Partnership
Act as the primary marketing partner for Nordic Sales leadership, aligning marketing programmes with commercial priorities, key accounts and priority verticals.
Support sales outbound strategies and provide marketing support for strategic opportunities.
Work closely with the wider marketing team to adapt global content & campaigns campaigns, messaging and content for the Nordic markets.
Ensure marketing activity reflects regional customer needs, language and market dynamics.
Events and Industry Engagement
Plan and execute regional events, webinars and industry initiatives that strengthen Planday’s brand presence and support lead generation.
Build relationships within key industries and communities relevant to Planday’s core verticals.
Feed regional market insights and campaign learnings back to the central marketing team.
Track and analyse campaign performance and regional marketing impact.
Use insights to continuously optimise marketing activity and identify opportunities for growth and improvement.
Experience: 7+ years experience in B2B marketing, ideally within SaaS or technology
Strategic mindset: Strong ability to translate business goals into actionable regional strategies and measurable outcomes.
Executional excellence: Proven track record in running successful co-marketing and affiliate programs from concept to analysis.
Collaboration: Skilled at influencing and aligning cross-functional teams (Sales, Product, Partnerships, RevOps).
Data-driven: Confident in using data and insights to inform decisions, optimize campaigns, and communicate results.
Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders and partners.
Local language capability ideally e.g. Danish or Norwegian.
Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), affiliate software, and analytics tools.
Mindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment.
Benefits like pension, health insurance, inclusive support for new parents and generous vacation
On top of your annual base salary, you are offered to be part of an Employee Share Plan
Growth and progression opportunities – we want you to grow with us
Flexible remote work
Strong social culture with lots of team and company activities
Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe
Healthy work-life balance and autonomous approach to work. We trust in you and your abilities
Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.
At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.
As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process.
All applicants will be considered for employment without attention to any personal characteristics.
Skills Required
- 7+ years experience in B2B marketing
- Experience in SaaS or technology
- Strong ability to translate business goals into actionable strategies
- Track record in running successful co-marketing and affiliate programs
- Skilled at influencing cross-functional teams
- Confident in data-driven decision-making
- Excellent written and verbal communication skills
- Familiarity with required tools
Xero Compensation & Benefits Highlights
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Parental & Family Support — Paid parental leave is outlined as up to 26 weeks for primary caregivers with six weeks for partners, supported by family-forming benefits through Carrot. Flexible return-to-work support is also highlighted.
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Leave & Time Off Breadth — Time off provisions include 21 days of annual leave, 10 wellbeing days, five Xtra days, three year-end company holidays, a paid volunteer day, and flexible working options. Global materials also emphasize additional wellbeing leave and local flexibility.
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Healthcare Strength — U.S. coverage includes medical via Cigna or Kaiser with dental and vision, complemented by global mental-health support through Modern Health for employees and immediate family. Life, AD&D, and short- and long-term disability are also included in the package.
Xero Insights
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
