Regional Marketing Manager - Lakhimpur, Uttar Pradesh

Posted 5 Days Ago
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Gurugram, Haryana, IND
In-Office
Expert/Leader
Healthtech • Other • Biotech
The Role
Lead regional demand generation and commercialization for FMC brands in Lakhimpur. Develop annual plans, budgets and resource allocation, drive field team productivity, launch new products, coordinate with sales, marketing and agencies, manage demos and Archer reporting, and coach teams to achieve liquidation and growth targets.
Summary Generated by Built In

FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture. Solutions for the Planet. We are passionate about the power of science to solve agriculture’s biggest challenges. With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies – including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr – to help farmers increase the productivity and resilience of their land. Our employees are at the heart of this innovation. We’re looking for bold thinkers and collaborative doers. At FMC, your ideas matter. From day one, you’ll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results. Join us in advancing the future of agriculture. Together, we’re building a more resilient planet – one innovation at a time.

At FMC, our employees are guided by our purpose: Innovation for Agriculture, Solutions for the Planet. We provide farmers innovative solutions that increase the productivity and resilience of their land. From our industry-leading pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture’s biggest challenges.

For more than a century, FMC has successfully delivered some of the of the industry's most advanced, innovative solutions that protect farmers’ crops from destructive pests and disease, while also protecting the environment. We are committed to fulfilling our mission of discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet.

Position Summary

This position is responsible for INDIA 1 Level planning & execution of Demand Generation plan. This position is a strategic position with the responsibility of assessing market opportunity for our existing brands and making plans and drive desired grow of our business in the region.

Location: Lakhimpur, Uttar Pradesh

The role: (Responsibilities)

  • Responsible for leading demand generation activities for the region and deliver the liquidation goals as per the business plan.

  • Accountable for effective commercialization launch of new products following the new launch process.

  • Develops annual goals and objectives for Demand Generation Team.

  • Prepares the resource plan and budget plan for the Region by closely working with Sales, Marketing & Commercial Effectiveness Leadership.

  • Accountable for maintaining and improving productivity levels of field resources and critical demand generation activities for the region.

  • Responsible for Budget Management & ensuring that Demand Generation team is delivering the goals within the budget.

  • Work closely with strategic and Brand Managers for Market Segmentation, Portfolio Positioning & Crop wise, Product Wise Strategy.

  • Work Closely with Zonal Manager – Sales and Marketing and Sales Team for effective utilization for resources and activity planning.

  • Work Closely with Marketing Agency for onboarding and training.

  • Accountable for adoption of strategic initiatives like Market Unit Activity Planning and Tracking, Large Plot Demos (New Commercialization -2 and 01 Year), Demo Plots, Online training module, Archer adoption (Archer is mobile based app entire Marketing Agency MIT Team has the app to report activities and must report daily basis as per the task allotted to them by AMM in advance

  • Systematically work for developing teams and hand holding them for better career aspirations. 

The candidate: (Requirements)

  • B.Sc./ M.Sc. in Agriculture. MBA in Marketing will be highly preferred.

  • 10 to 12 years of experience in Field Marketing in agrochemical industry.

  • Should have successful track record of sales growth, financial performance and individual/ team development.

  • Should have proven past experience in developing strong and long-lasting relationships with customers, including growers and distributors.

  • Effective oral and written communication and presentation skills, proficient in oral and written English

  • Ability to motivate and inspire the sales force and build high performance culture

  • Good analytical ability

  • Result oriented and customer focus

  • Effective decision maker

  • Good problem-solving ability, influencing people and negotiating

  • Strong relationship building skills (Customer Relationship)

  • Business acumen - Strategic thinker – Big picture thinking ability

  • Enthusiastic with high level of initiative and passionate sales professional

  • Good at working under pressure and managing necessary results from team

FMC is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all individuals are treated with respect and dignity. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. Employment decisions at FMC are based on business needs, job requirements, and individual qualifications. We value diversity and strive to ensure that our hiring and employment practices support a work environment that is free from discrimination and harassment.

Skills Required

  • B.Sc. or M.Sc. in Agriculture
  • MBA in Marketing
  • 10 to 12 years of experience in Field Marketing in agrochemical industry
  • Proven track record of sales growth, financial performance and team development
  • Experience building long-lasting relationships with growers and distributors
  • Effective oral and written communication and presentation skills, proficient in English
  • Ability to motivate and inspire the sales force and build high performance culture
  • Good analytical ability
  • Result oriented and customer focus
  • Effective decision making and problem-solving skills, influencing and negotiation ability
  • Strong relationship building skills and business acumen; strategic thinker
  • Ability to work under pressure and deliver team results
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The Company
HQ: Philadelphia, PA
8,300 Employees
Year Founded: 1883

What We Do

FMC Corporation is an US-based chemical manufacturing company producing solutions for the agricultural, textile, and healthcare industries. FMC Corporation is a global agricultural sciences company dedicated to helping growers produce food, feed, fiber and fuel for an expanding world population while adapting to a changing environment. FMC’s innovative crop protection solutions – including biologicals, crop nutrition, digital and precision agriculture – enable growers, crop advisers and turf and pest management professionals to address their toughest challenges economically without compromising safety or the environment. With approximately 6,400 employees at more than 100 sites worldwide, FMC is committed to discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet. Visit fmc.com to learn more.

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