The Role
Leads B2B demand generation and pipeline growth across APAC markets. Builds multi-channel campaigns using email, ABM, paid advertising, content, landing pages, automation, and partnerships. Manages segmentation, nurture programs, localized go-to-market initiatives, and event-industry campaigns. Collaborates with sales and regional teams to convert pipeline into revenue, tracks campaign performance, and optimizes conversion, acquisition costs, and ROI.
Summary Generated by Built In
A leading event technology platform is expanding across APAC and needs a Regional B2B Marketing Manager to boost demand and market growth in key APAC regions.
- Lead regional B2B demand gen strategy in priority APAC markets, owning pipeline growth and lead KPIs.
- Build scalable multi-channel lead engines via email, ABM, paid social (LinkedIn/Meta), Google Ads, retargeting, and inbound content funnels.
- Manage and grow the event organizer database—enrich, segment, and maintain for targeted campaigns and personalization.
- Create email strategies with segmentation, nurture flows, drips, and automation (e.g., HubSpot or Mailchimp).
- Design/optimize landing pages, lead magnets, and assets to cut CPL, CAC, and lift ROI.
- Run vertical-specific campaigns (e.g., music festivals, conferences, fan meets, sports, corporate events) to boost MQL-to-SQL conversions.
- Collaborate with marketing leads and BD teams to track/convert pipeline into revenue.
- Produce/distribute thought leadership content like case studies, whitepapers, and reports on event tech trends.
- Support new market GTM with localized campaigns and opportunity spotting.
- Launch co-marketing partnerships for wider reach and awareness.
- Track/report campaign metrics (pipeline impact, conversions, engagement) and optimize relentlessly.
Requirements
- 4–6+ years in B2B marketing, ideally in SaaS, event/entertainment tech, marketplaces, or fast-scaling event spaces.
- Fluent English (written/spoken).
- Track record growing demand and pipeline across SEA or multi-country regions.
- Deep skills in email marketing, automation tools, CRM syncs.
- Know-how in funnel tweaks, attribution, and data-led choices.
- Strong at content—from planning and making it, to pushing it out and measuring wins.
- Cross-team collaborator with sales/regional groups in high-speed settings.
- Analytical and results-focused; juggles markets and campaigns like a pro.
- Thrives on brainstorming wild ideas, launching them, and learning fast.
Skills Required
- 4-6+ years of experience in B2B marketing
- Experience ideally in SaaS, event or entertainment technology, marketplaces, or fast-scaling event businesses
- Fluent written and spoken English
- Track record of growing demand and pipeline across Southeast Asia or multi-country regions
- Deep experience with email marketing and marketing automation tools
- Experience with CRM synchronization
- Knowledge of funnel optimization, attribution, and data-led decision-making
- Strong content planning, creation, distribution, and measurement skills
- Ability to collaborate cross-functionally with sales and regional teams
- Analytical, results-focused, and able to manage multiple markets and campaigns
- Ability to brainstorm, launch initiatives, and learn quickly
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
MVC Resources is a Malaysia-based human resources and recruitment consultancy that helps organizations address talent and skills gaps. It supports employers with recruitment, executive search, talent management, talent profiling, payroll outsourcing and human-capital advisory. The company also provides HR technology integration and helps digitize HR functions, streamline hiring and inform workforce decisions. Its clients include startups, SMEs and multinational organizations.
.jpg)
