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Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Singapore, SingaporeJob Description:
Role Summary
Execute regional marketing strategies for the EP portfolio across APAC to drive brand awareness, adoption, and commercial performance. Partner with cross-functional teams (medical, sales, commercial operations, market access, and local affiliates) to tailor campaigns, enable field teams, and measure impact in market. Act as the regional marketing lead for EP initiatives, ensuring alignment with global strategy while adapting to local market needs and regulations.
Key Responsibilities
- Translate global EP marketing strategy into APAC regional plans and local execution roadmaps.
- Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns, in line with globally defined strategies
- Lead regional market segmentation, customer journey mapping, and targeting for key APAC markets, in line with global frameworks
- Create regional marketing assets, content briefs, and digital programs in collaboration with creative and communications teams; ensure regulatory and compliance review.
- Drive multi-channel programs (digital, events, HCP/Patient engagement, KOL initiatives) optimized for APAC markets.
- Provide commercial insights and competitive analysis to inform strategy and tactical decisions.
- Support local affiliates with campaign toolkits, training materials, sales enablement, and field support.
- Measure and report campaign performance and ROI; use analytics to optimize investments and tactics.
- Manage external agencies and vendors for creative, digital, and market research projects.
- Ensure adherence to company policies, local regulations, and ethical standards in all marketing activities.
- Mentor and coordinate with junior marketing staff; foster cross-country collaboration across APAC.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred).
- 5+ years’ marketing experience, with at least 3–5 years in regional roles across APAC or large multi-country responsibilities.
- Experience in healthcare/biopharma/medical device/related regulated industry strongly preferred.
- Demonstrated track record in brand management, product launches, and multi-channel campaign execution.
- Experience working with cross-functional teams and supporting local affiliates across multiple markets.
Skills & Competencies
- Strategic marketing mindset with strong commercial orientation.
- Strong project management and organizational skills; ability to manage multiple priorities and stakeholders.
- Excellent communication and influencing skills across cultures and seniority levels.
- Proficiency in digital marketing channels, CRM-driven campaigns, and marketing analytics.
- Fluent in English; additional APAC language(s) an advantage.
- Strong analytical skills and ability to translate data into actionable insights.
- Comfortable with travel across APAC (typical expectation: up to 30–40% depending on business needs).
Reporting & Stakeholders
- Reports to: Head of APAC Marketing (or designated regional commercial lead).
- Key partners: Global brand team, local affiliate marketing leads, medical affairs, sales, market access, commercial operations, regulatory/compliance.
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Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical CredibilitySkills Required
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
- 5+ years of marketing experience
- 3–5 years of regional marketing experience across APAC or large multi-country responsibilities
- Experience in healthcare, biopharma, medical devices, or another regulated industry
- Demonstrated experience in brand management, product launches, and multichannel campaign execution
- Experience working with cross-functional teams and supporting local affiliates across multiple markets
- Proficiency in digital marketing channels, CRM-driven campaigns, and marketing analytics
- Fluent in English
- Strong analytical, communication, influencing, project management, and organizational skills
- Additional APAC language skills
- MBA
Johnson & Johnson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson & Johnson and has not been reviewed or approved by Johnson & Johnson.
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Healthcare Strength — Healthcare coverage is characterized as comprehensive across medical, dental, and vision, with added supports like onsite clinics, fitness centers, and Employee Assistance resources. Mental-health services and wellbeing reimbursements are also described as meaningful components of the overall package.
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Retirement Support — Retirement offerings are portrayed as a major differentiator, combining a 401(k) with employer matching and an employer-funded pension plan. Stock options and other long-term financial supports are also positioned as part of the broader rewards mix.
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Parental & Family Support — Family-related benefits are presented as notably strong, including paid parental leave for all new parents and additional leave types for caregiving and bereavement. Financial assistance for adoption, fertility treatment, and surrogacy is highlighted as a significant support.
Johnson & Johnson Insights
What We Do
Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Social Media Community Guidelines: http://www.jnj.com/social-media-community-guidelines
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