The Role
The Regional Marketing Manager will execute and measure B2B marketing campaigns in the Americas, manage relationships with partners, and oversee event participation while contributing to marketing efficiency.
Summary Generated by Built In
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
ABOUT YOU
We are looking for a Regional Marketing Manager, Americas who is trustworthy, self-driven, motivated, and accountable to join our Global Marketing team. The ideal candidate thrives in a fast-paced, highly collaborative, and multicultural environment and is passionate about building and executing impactful B2B marketing campaigns that drive growth across North and South America (U.S., Canada, and LATAM).You will use your planning, organizational, and execution skills to help Xsolla profitably grow in the Americas region, supporting regional marketing efforts while aligning with global strategy. You’ll work alongside teammates across disciplines—from experiential and digital marketing to creative and product marketing—as well as external partners such as agencies and trade show producers.The right person for this role will be a strong communicator and project manager who can lead multiple initiatives, build relationships across time zones, and turn creative ideas into measurable outcomes.This role is on-site 3–4 days per week at the Xsolla Global Headquarters in Los Angeles, California and will require up to 25-40% travel.
Responsibilities
- Work within the global marketing organization to deliver, execute, and measure B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in the Americas region.
- Create, manage, and report on marketing projects and initiatives across Xsolla’s products, solutions, and services.
- Oversee participation in 70+ industry events per year, partnering with the Events team to plan, contract, and deliver high-impact in-person and online experiences.
- Manage and nurture strategic marketing partnerships within the region, including gaming associations, integrated agencies, and event production companies.
- Serve as the primary liaison to external partners, managing relationships, negotiating agreements, developing joint marketing initiatives, and overseeing the execution of co-branded campaigns, webinars, and events.
- Lead localization efforts as needed in Canada and LATAM sub-regions.
- Collaborate closely with the Business Development team to develop marketing content and campaigns that drive lead generation, accelerate meetings, and support product integration.
- Identify, organize, and coordinate public speaking opportunities for Xsolla representatives at key gaming industry events, partnering with PR for coaching and messaging alignment.
- Contribute to the overall efficiency of the marketing team by sharing innovative ideas and approaches to achieve marketing objectives.
- Partner with the integrated marketing team to deliver paid advertising, organic and paid social media, content distribution, influencer marketing, webinars, video content, blogs, ebooks, and other collateral.
QUALIFICATIONS
- Must-Haves:
- 5+ years of professional experience in marketing (agency, brand, technology, or related background).
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Proven track record in project management, with the ability to manage complex, multi-stakeholder initiatives from concept through execution.
- Proficiency in project management tools such as Jira, Asana, or Monday.com.
- Preferred:
- Strong data analysis and measurement skills.
- Demonstrated ability to work across global teams and adapt campaigns to regional markets.
- Experience organizing and managing public speaking events at regional trade shows and public events.
- 2–3 years of experience and knowledge of the video game development and publishing industry.
Benefits:
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to [email protected].
Top Skills
Asana
JIRA
Monday.Com
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The Company
What We Do
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
