The Role
Plan, execute, and measure B2B marketing campaigns across the Americas to acquire game developers, manage events and partnerships, localize regional efforts, coordinate agencies, and drive leads and brand growth.
Summary Generated by Built In
ABOUT YOU
We are looking for a Regional Marketing Manager, Americas who is trustworthy, self-driven, motivated, and accountable to join our Global B2B Marketing team. The ideal candidate thrives in a fast-paced, highly collaborative, cross-functional and multicultural environment and is passionate about building and executing impactful marketing campaigns that drive growth across North and South America (U.S., Canada, and LATAM).You will use your planning, organizational, execution, and measurement skills to help Xsolla profitably grow in the Americas region, supporting regional marketing efforts while aligning with global strategy. You’ll work alongside teammates across disciplines—from experiential & digital marketing to creative & design to product marketing and our business development team—as well as external partners such as agencies and trade show producers.
The right person for this role will be a strong communicator, project manager and project owner who can lead multiple initiatives, build relationships across time zones, and turn creative ideas into measurable outcomes.
This role is in-office/on-site at the Xsolla Global Headquarters in Los Angeles, California and will require up to 15-25% travel.
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
Responsibilities
- Work within the global marketing organization to deliver, execute, and measure B2B marketing campaigns and initiatives aimed at acquiring new gaming leads, building our brand, accelerating new meeting creation, and cultivating new partnerships in the Americas region.
- Partner with the regional business development team to create programs aimed at acquiring new video game developers and collaborate with existing partners to build and grow their monetization opportunities.
- Create, manage, and report on marketing projects and initiatives across Xsolla’s products, solutions, and services across all our regional and integrated marketing platforms.
- Collaborate with the global experiential marketing team to plan, contract and deliver high-impact in-person industry events and digital engagements online.
- Manage and nurture strategic marketing partnerships within the region, including gaming associations, integrated agencies, charitable organizations, and event production companies.
- Serve as the primary liaison to external partners, managing relationships, negotiating agreements, developing joint marketing initiatives, and overseeing the execution of co-branded campaigns, webinars, and events within the Americas.
- Lead hyper-localization engagements as needed in Canada and LATAM markets to better engage with our target audiences.
- Identify, organize, and coordinate public speaking opportunities and interviews with our global external communications team for Xsolla management within the Americas.
- Partner with the integrated marketing team to deliver paid advertising, organic and paid social media, content distribution, influencer marketing, webinars, video content, blogs, ebooks, and other collateral aimed at driving new business leads, building our brand and cultivating partnerships in the Americas.
- Contribute to the overall efficiency of the marketing team by sharing innovative ideas and approaches to achieve marketing objectives with simplified processes and efficient productivity.
Required Qualifications
- 5+ years of professional experience in marketing (agency, brand, technology, or related background).Validated experience in the video games industry from a game studio, developer publisher or related companies aimed at community development and/or management.
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Proven track record in project management, with the ability to manage complex, multi-stakeholder initiatives from concept through execution.
- Proficiency in project management tools such as Atlassian Suite, Jira, Asana, Monday.com, and the Google Workspace
Preferred Qualifications
- Strong data analysis and measurement skills.
- Demonstrated ability to work across local and global teams and adapt campaigns to regional markets.
- Experience organizing and managing public speaking events at regional trade shows and public events.
Benefits:
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
Equal Employment Opportunity Statement:
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.
We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
Criminal History Consideration:
For the Regional Marketing Manager, Americas, we will conduct a background check that may include the following
Criminal history check
Employment verification
Education verification
Relevance to Job Responsibilities: This check is relevant because the role involves managing regional marketing budgets, handling contracts, and representing Xsolla in external partnerships.
Rights Under the Fair Chance Act:
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact [email protected].
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to [email protected].
Skills Required
- 5+ years professional experience in marketing (agency, brand, technology, or related)
- Validated experience in the video games industry (studio, developer, publisher, or related)
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Proven track record in project management managing complex, multi-stakeholder initiatives
- Proficiency with project management tools such as Atlassian Suite, Jira, Asana, Monday.com, and Google Workspace
- Ability to work in-office/on-site at Los Angeles headquarters and travel up to 15-25%
- Strong data analysis and measurement skills
- Demonstrated ability to work across local and global teams and adapt campaigns regionally
- Experience organizing and managing public speaking events at trade shows and public events
Xsolla Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Xsolla and has not been reviewed or approved by Xsolla.
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Fair & Transparent Compensation — Pay is considered fair or good in many cases, with mentions of high salary or being paid well in certain roles and markets. Market-aligned ranges for several U.S. roles indicate base pay is not out of step with peers.
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Healthcare Strength — Health coverage is described as comprehensive for full-time employees and families, with employer-paid medical, dental, and vision noted in some U.S. postings. Positive remarks on medical coverage appear on dedicated benefits pages.
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Leave & Time Off Breadth — Flexible or unlimited paid time off is repeatedly highlighted, alongside parental leave and remote or hybrid flexibility. These elements contribute to an overall package that many view as solid.
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The Company
What We Do
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
