Regional Marketing Lead

About Us:
Network International is the largest Financial Technology company in Middle East and Africa. Payments is our core business where we provide services in more than 50 countries – UAE, Jordan, South Africa, Egypt are some of our key markets. Apart from payments, we provide services on Data and Insights, Lending, Insurance, Risk Solutions, etc. Our core customers are businesses at every scale and segment, though recently we are growing in direct to consumer card segment as well.
Our EVP's:
At Network International, we always stay ahead. . In the fast-paced world of financial services, we thrive on innovation, agility, and purposeful collaboration. We invest  first in our people, empowering you to make bold decisions, learn fast, and grow your expertise alongside industry leaders. Here, solving complex problems means more than using cutting-edge technology; it’s about creating meaningful value for our customers, together. We foster a culture where trust, accountability, and achievement go hand in hand—because success isn’t just a goal; it’s how we work, every day, as one team.
Job Description:
 

Act as the primary regional marketing business partner to Acquiring and Processing leadership, translating commercial priorities into localized go-to-market execution that drives pipeline growth, strengthens ecosystem positioning, and supports adoption of Network solutions.
Serve as the regional single point of contact (SPOC) between Business Units and Group Marketing Shared Services to ensure delivery of market-relevant campaigns, content, and activation aligned with regional revenue objectives.
Lead localization of marketing strategy, execution governance, stakeholder alignment, and performance tracking across priority markets.
Responsibilities:
 

• Play an active role in developing and positioning the organization’s brand and product value proposition.

• Contribute to the development of a marketing strategy, GTM plan, and establish the calendar of marketing activities pertaining to the region. 

• Lead in the development of market research strategy to inform critical decisions on brand positioning, competition, customer experience and product and service development.

• Lead activities across digital acquisition, pipeline generation and brand. 

• Work closely with partners and the regional sales teams to understand market needs and create go-to-market strategies, communication and collaterals that reflects network’s key differentiators. 

• Provide the required inputs and align with the Marketing Head and the regional business lead on appropriate marketing budget in line with the target business marketing calendar and take responsibility for return on marketing investment. 

• Ensure clear articulation of the brand’s desired image and positioning to its external target audiences in relevant channels. 

• Ensure consistent communication of image and positioning across the Company and in all relevant geographical markets in the area of remit. 

• Provide efficient and effective marketing services support to the business organization. 

• Manage relationships with the external agencies and consultancies providing specialist input and support to the marketing effort. 

• Work closely with the group Marketing Shared Services teams to ensure local and regional market demand is catered for as per the set KPIs. 

• Ensure delivery against pipeline, awareness, and adoption KPIs. 

•  Serve as the primary marketing point of contact for regional business leadership across Acquiring and Processing portfolios, ensuring alignment between commercial priorities and marketing strategy, execution plans, and delivery timelines. 

• Translate regional revenue objectives into structured and localized marketing strategies, go-to-market plans, and activity calendars that support merchant acquisition, partner expansion, and solution adoption across priority segments and verticals. 

• Shape and adapt the regional marketing mix by identifying market-specific opportunities, ecosystem priorities, and channel strategies that reflect local regulatory environments, competitive positioning, and customer needs

• Support demand generation initiatives by collaborating closely with regional sales and partnerships teams to strengthen pipeline development through integrated campaigns, ecosystem engagement programs, partner marketing initiatives, and targeted market activation activities.

• Identify and develop localized customer success stories, merchant case studies, and partner reference materials that support regional positioning and contribute to global content and thought leadership programs.

• Support the planning and execution of localized market engagement activities, including roundtables, partner activations, ecosystem briefings, industry participation, and targeted merchant-facing initiatives aligned with regional commercial priorities.

• Lead the planning, tracking, and execution governance of regional marketing initiatives by maintaining structured activity roadmaps, coordinating cross-functional delivery, managing dependencies with shared services teams, and providing regular progress updates to regional stakeholders.

• Provide strategic input into the development and management of the regional marketing budget in alignment with business priorities and activity plans and support the monitoring of marketing investment effectiveness through performance tracking and return-on-investment analysis.

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Experience/ Skills Required

Education:

• Bachelor’s degree in business, marketing, communications, or related field.

Languages: English required; Local and regional languages are good to have.

Experience

• Industry background and experience is a must: Banking, Payment, Fintech, MNOs, etc

• Minimum 5 years’ Experience with marketing strategy, demand generation, and product marketing in similar industry (Banking, Payment, Fintech, MNOs, etc).

• Experience with branding, brand voice and evolution.

• Experience with digital marketing strategies.

• Proven success leading the brand messaging & positioning of a technology products and services organization.

• Demonstrated track record delivering results against sales and marketing plans.

• Experience in a fast-paced startup/scale-up environment, B2B focus is highly desirable.

Other Skills:

• Analytical and creative with an ability to develop impactful, fact-based, value propositions.

• Great writing and communication skills - an ability to understand technical concepts and translate to market-level comms in collaboration with network business partners and partner agencies.

• Up to date with latest trends and best practices in digital marketing and performance measurement.

• Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, and verbal)

• Teamwork mindset and good organization and time management skills.

• Great Presentation skills with advanced knowledge of office management tools and applications.

Network International is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds, nationalities, and experience levels. We are committed to creating an inclusive workplace where innovation, diversity, and performance thrive.