Regional Marketing Content Manager - LATAM

Posted Yesterday
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São Paulo, BRA
Hybrid
Senior level
Artificial Intelligence • Cloud • Security • Software • Cybersecurity
We are building the monitoring and security platform for developers, IT ops teams and business users in the cloud age.
The Role
Develop and execute localized content strategies for LATAM markets, adapting global messaging and creating original regional content. Manage campaigns, product launches, customer stories, events, PR initiatives, publishing across digital channels, localization vendors, timelines, budgets, and quality. Collaborate with global and regional teams to maintain brand consistency, provide market insights, and optimize content performance using engagement, lead generation, and ROI metrics.
Summary Generated by Built In

Datadog is seeking a Regional Marketing Content Manager, LATAM to accelerate our brand presence and business growth in the LATAM countries, such as Brazil, Mexico, Chile, Colombia, Argentina, and others.

This role goes beyond translation — you will lead the development, adaptation, and execution of content strategies that bring Datadog’s global messages to life for local audiences while creating original, LATAM-specific content that resonates with customers.

Working closely with global and regional teams, you will ensure a consistent brand experience across product messaging, campaigns, events, and digital channels, helping deliver Datadog’s value to the LATAM markets in a clear and compelling way.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

  • Develop and execute content strategies tailored to LATAM markets including campaigns, ABM programs, product launches, customer stories, events, and PR initiatives
  • Create and adapt localized storytelling and messaging based on global marketing assets
  • Manage high-quality content creation in collaboration with global teams and external partners (translation vendors, writers, creative agencies, etc.)
  • Manage content publishing across multiple channels — website, social media, blogs, email, and event materials
  • Provide market insights and feedback to global teams to inform global marketing strategies and initiatives
  • Ensure brand consistency across tone, voice, and messaging in all LATAM marketing assets
  • Oversee localization projects including planning, timelines, quality, and cost management
  • Measure and optimize content performance, including lead generation, engagement, and ROI

Who You Are:

  • Native-level fluency in Portuguese and professional fluency in English and Spanish.
  • Keen interest in and practical experience using AI-powered content creation tools (such as generative AI platforms for writing, editing, ideation, or multimedia content), with the ability to apply these tools to improve quality, efficiency, and creativity in role-relevant work. 
  • 5+ years of hands-on experience in marketing or content development, preferably in the B2B, IT, or SaaS industry
  • Proven experience adapting global marketing messages for LATAM markets
  • Experience planning and executing digital marketing campaigns across web, blog, social media, and email
  • Deep understanding of the LATAM markets, technology landscape, and customer behavior

Nice to Have:

  • Experience or understanding of translation and localization processes
  • Skills in content creation, including copywriting, editing, or conducting interviews
  • Knowledge or experience with ABM (Account-Based Marketing) or digital marketing
  • Experience in product marketing within the SaaS or cloud industry

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits & Growth:

  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Employee-focused best in class onboarding
  • Internal mentor and cross-departmental buddy program
  • Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

#LI-Hybrid

About Datadog: 

Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference. 

Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications. 

Privacy and AI Guidelines:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.

Skills Required

  • Native-level fluency in Portuguese
  • Professional fluency in English and Spanish
  • Practical experience using AI-powered content creation tools
  • 5+ years of hands-on experience in marketing or content development
  • Experience adapting global marketing messages for LATAM markets
  • Experience planning and executing digital marketing campaigns across web, blog, social media, and email
  • Deep understanding of LATAM markets, the technology landscape, and customer behavior
  • Experience or understanding of translation and localization processes
  • Content creation skills, including copywriting, editing, or conducting interviews
  • Knowledge or experience with Account-Based Marketing or digital marketing
  • Experience in product marketing within the SaaS or cloud industry

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The Company
HQ: New York, NY
6,500 Employees
Year Founded: 2010

What We Do

Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers' entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another.

Why Work With Us

At Datadog, we learn from and celebrate each other daily - each win is a team win. Datadogs solve tough problems, innovate pragmatically, and grow together. We promote from within, provide mentorship and opportunities for career development, and support our colleagues in the process. Best of all? We truly love what we do.

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Datadog Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them and their team.

Typical time on-site: 3 days a week
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