The Role
Lead commercial growth for UK EFL products in Saudi Arabia by developing regional sales strategy, managing agent and corporate accounts, delivering revenue targets, and representing the organisation at events. Provide product expertise, collaborate with marketing and operations teams, deliver forecasts and performance reports, and manage business development budgets to ensure a smooth student journey from enquiry to arrival.
Summary Generated by Built In
Job purpose
Oxford International is a leading global provider of high-quality education, with over 30 years of experience empowering students on their academic journeys. We operate a network of accredited English language schools across the UK, Canada, the USA, and Australia, alongside digital institutes and pathway programmes into higher education.
The Regional Manager for Saudi Arabia (UK EFL) is a pivotal role responsible for driving the commercial success and market growth of the EFL (English as a Foreign Language) business unit within the Saudi Arabia region. This individual will be the product and commercial expert for our UK language study products, developing and executing a strategic sales plan to meet and exceed regional revenue targets. The role encompasses business development and key account management in Saudi Arabia.
Oxford International is a leading global provider of high-quality education, with over 30 years of experience empowering students on their academic journeys. We operate a network of accredited English language schools across the UK, Canada, the USA, and Australia, alongside digital institutes and pathway programmes into higher education.
The Regional Manager for Saudi Arabia (UK EFL) is a pivotal role responsible for driving the commercial success and market growth of the EFL (English as a Foreign Language) business unit within the Saudi Arabia region. This individual will be the product and commercial expert for our UK language study products, developing and executing a strategic sales plan to meet and exceed regional revenue targets. The role encompasses business development and key account management in Saudi Arabia.
Main Duties and Responsibilities
Business Development & Strategy:
- Develop and implement a comprehensive regional business development and sales strategy for OIEG’s UK EFL products with a focus on Adult English opportunities
- Identify and target new business opportunities within the agent network, corporate clients, and direct-to-student channels.
- Conduct thorough market analysis to understand competitor activity, market trends, and customer needs to inform product positioning and strategy.
- Represent OIEG at key industry events, exhibitions, and agent workshops across Saudi Arabia.
Sales & Revenue Delivery:
- Be ultimately responsible for achieving and exceeding regional sales targets and revenue goals for the UK EFL business unit.
- Manage and grow a portfolio of key accounts (agents and partners), ensuring strong, productive relationships and maximizing conversion rates.
- Drive the entire sales cycle from initial lead generation to final conversion and enrolment.
- Provide expert product knowledge and sales support to the agent network and internal teams.
Product & Market Expertise:
- Act as the in-region subject matter expert on the entire OIEG EFL product suite, including: Destinations: UK (London, Brighton, Oxford, Edinburgh) and Programmes: Year-Round Groups, Junior Programmes, Adult English etc. i.e. the full EFL portfolio.
- Effectively communicate the unique selling propositions (USPs) of each school and programme, tailoring the message to the Saudi Arabia market.
Leadership & Collaboration:
- Work closely with the Marketing team to develop and localize marketing collateral, campaigns, and digital strategies tailored for the Saudi Arabia audience.
- Liaise with products, admissions and operations teams at global destinations to ensure a smooth student journey from enquiry to arrival.
Reporting & Analysis:
- Provide regular, accurate sales forecasts and performance reports to the Regional Director for Middle East & Central Asia.
- Work closely with Head of Language Sales, UK for market development
- Monitor key performance indicators (KPIs) and market data to measure effectiveness and adjust strategies accordingly.
- Manage the budget for business development activities.
Person Specifications
Legal status
- Eligibility to live and work in Saudi Arabia
- Undergo an Enhanced DBS disclosure check or overseas equivalent.
Qualifications
- Bachelor graduates
Experience and knowledge
- Experience of working within international student recruitment within Saudi Arabia
- Candidates in being a study abroad agent are welcomed.
- Overseas higher education background (UK preferable)
- Having a EFL agents’ network connections will be an advantage.
Skills and abilities
- Fluent in Arabic
- Fluent in English
Personal Qualities
- Enthusiastic
- Sales and target driven
- Strong team player
- Flexible approach to work
Disclaimer
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
About
Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!
Skills Required
- Eligibility to live and work in Saudi Arabia
- Undergo an Enhanced DBS disclosure check or overseas equivalent
- Bachelor's degree
- Experience working within international student recruitment in Saudi Arabia
- Experience as a study abroad agent
- Overseas higher education background (UK preferable)
- EFL agents' network connections
- Fluent in Arabic
- Fluent in English
- Sales and target driven
- Strong team player
- Flexible approach to work
- Enthusiastic
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The Company
What We Do
Oxford International Education Group is a global education platform founded in 1991. It provides academic pathway programs, English language training, and higher education services. The company operates independent boarding schools and international colleges, helping students from over 100 countries access education opportunities through partnerships with universities and institutions worldwide. They focus on delivering quality educational experiences and supporting student progression into higher education and careers.
